Leadership Services

Ok - we have a few years of this under the belt now. What are your thoughts?

Holiday Question. I've been running various businesses for 16 years now. I have an amazing team around me. We delight our clients. Why then, does it always take 2 days into my holiday before I can switch off?!?!?! 🤯 How long does it take for you?

Sales are at the heart of any organisation and the difference between a good and a bad strategy, could be the difference between your business booming or breaking. Leadership Services provides experienced Sales Directors to growing businesses, helping them create and deliver that enriched strategy.   Some of the key benefits they can bring in a very efficient way are to:  Create a focused strategy for growth that is in line with your business vision and strategy, through a compelling value proposition and story Develop effective processes and a customer journey for both new and existing business growth, improving conversion and retention Unlock the potential of your people through inspirational leadership Coach, mentor, train and develop your whole department Play an active part in succession planning, mentoring, and coaching  If you are missing any of these vital elements, this could transform your business.    Would you be interested in an initial discussion to better understand how we can work with your organisation?

Right LinkedIn - looking for some opinions on this... part-time marketing director vs fractional CMO Gone are the days when I had a job title and everything was easy. I was never a big fan of them, but they served a purpose. I don't have a job title as such any more, but I do have a name for what I do. I also work closely with others who work in a similar way and there is some dispute over what we are calling ourselves. You will see in my profile I have have taken the easy route and used all options. Fractional (part-time) Marketing Director/CMO. Sitting on the fence...like Trevor Brooking. I actually prefer Part-Time Marketing Director, while my colleagues are going down the Fractional CMO route. I think they think it makes them sound a bit more James Bond. Personally, I think Marketing Director is more relevant to the UK and to SME's - it's also a bit more traditional (like me x). CMO is more American, bigger organisations etc. They both equate to the same thing - we provide 'cost-effect marketing direction and support for multiple clients'. It's one of the fastest growing trends in management, hugely influenced by the lockdown. The important thing is what does the audience think... Do they understand what either of these things mean and whether it is relevant to them? I've tried introducing myself as a Fractional CMO and I seem to get the same response in terms of what people say, think and do... They SAY - 'Oh, how interesting' They THINK - 'What the fuck does that mean' They DO - Smile politely and walk away. When I say Part-Time Marketing Director, they say 'what do you do for the rest of the time?' - everyone's a comedian! So what is the view out there? The search data says its actually 'Marketing Consultant' is the most used. 'Fractional CMO' is on the rise (probably people trying to find out what it means!) and 'part-time marketing director' is a non-starter (people think us marketers only work part-time anyway!). So what are the thoughts of the people on LinkedIn? What do you prefer? What resonates better? Do you know people like me exist and do you understand what we do? Cheers Chris #fractional #fractionalmarketing #fractionalcmo #parttime #parttimemarketing @leadershipservices

Brand Awareness Increase for a Fitness Brand involves implementing strategic marketing initiatives to boost recognition and visibility and cultivating a stronger presence in the market to attract and engage a wider audience. see the case study for more information! https://lnkd.in/eTEE-rzp