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Yesterday I joined an AMA (Ask Me Anything 😆) session about the LSE Digital Marketing Career Accelerator – the course I took last year. I would like to thank Shahana I. for being the most welcoming host. I realise I seriously need to work on my media skills and, yes, I cringe at my voice on the recording (don’t we all?). So not sharing a full video, but here are some FAQs by the prospective students and my short answers: 🔹 Who is this course for? Anyone looking to move into digital marketing, upskill in their current role, or build a solid understanding of the digital landscape. Our group had people from all kinds of industries and backgrounds - career changers, marketers, returners, and those just wanting to future-proof their skillset. 🔹 Does the course give you practical skills? Yes, definitely. It’s not just theory- you work on a real employer project, and the assignments are very hands-on. You’ll come out with a portfolio of projects, more confidence, and a better sense of how to apply digital tools in real scenarios. 🔹 How do you manage your time during the course? You are supported throughout, but you do need to dedicate your time to studying for an hour or two a day if you can, or commit to catching up on weekends. There’s a lot of material, so leaving it all to the last minute isn’t a great idea. Pacing yourself makes a huge difference. 🔹 What are the biggest advantages of the program? It’s a really well-rounded experience. You get a structured learning journey, career coaching and a chance to connect with people from across the globe. The real-life employer project is a chance to apply your skills, work in a team and experience what real-world marketing challenges look like Happy to chat if anyone is considering enrolling. #DigitalMarketing #CareerSwitch #LSE #MarketingCareer #DigitalMarketingCareerAccelerator #ProfessionalGrowth #Upskilling

Think you can handle a real $18M marketing brief? That’s exactly what learners on the LSE Digital Marketing Strategy & Analytics Career Accelerator experienced during their final Course 4 Employer Project with Lean, a leading digital marketing agency. They tackled challenges like: • Designing a Q4 strategy for one of Lean’s clients during Black Friday season. • Balancing aggressive Return on Ad Spend (ROAS) goals with ambitious revenue targets. • Presenting actionable insights directly to industry experts. Lean’s CEO, Gabriela Lazova, said this about the learners who presented their project to her: “Their technical knowledge was impressive, allowing us to focus on high-level strategy rather than basic concepts. They showed a genuine excitement to learn and adapt—exactly what we look for in digital marketing talent.” On the LSE Digital Marketing Strategy and Analytics Career Accelerator, you learn by doing. Every cohort works on a unique employer project tailored to reflect cutting-edge industry needs—helping you apply your skills to real-world challenges and build a practical portfolio. Applications for the April intake close soon. Explore how the six-month online programme—developed by LSE Department of Management—equips you to lead data-driven marketing strategies. 🔗 Learn more about the real-world employer project: https://lnkd.in/e7t5tz4i

📢 How can policy drive long-term infrastructure development? In his article, Sidharth Kamani—a past participant of our Public Policy Analysis online certificate course—examines how governments can play a more active role in enabling and de-risking infrastructure financing, underlining the critical influence of public policy on economic outcomes. If you work in or alongside public policy and are looking to strengthen your analytical skills, the Public Policy Analysis course—developed by LSE School of Public Policy—equips you with practical tools to evaluate real-world policy decisions. Delivered 100% online over 10 weeks, the course blends global case studies with impact evaluation techniques to help you better communicate, analyse, and apply policy insights in your work. ✅ Learn to evaluate and communicate public policy ✅ Gain evidence-based skills in policy analysis and impact evaluation ✅ Apply practical techniques to real policy challenges ✅ Learn from LSE’s expert faculty and global cohort 🔗 Now accepting late registrations: https://lnkd.in/e7aK5rkV

🏘️ Real Estate Economics and Finance – final call for late registrations Gain a deeper understanding of how real estate markets operate and how investment decisions are made in this 8-week online certificate course from the Department of Geography and Environment, LSE. 🌍 Whether you're an investor, developer, or new to real estate, this course equips you with the tools to: ☑️Analyse what drives property prices and demand across different markets ☑️Understand how urban economics and financial theory apply to real-world property investment ☑️Accurately value properties using both income-based and comparative methods ☑️Evaluate the impact of sustainability on property value ☑️Build a framework for smart, evidence-based investment decisions Designed by Professor Olmo Silva, this course offers academic rigour with practical application, delivered in a flexible, online format that fits around your schedule. 📅 Next start date: 26 March 2025 🕒 Duration: 8 weeks | 7–10 hrs/week | 100% online 🎓 Certificate awarded upon completion 🔗 Learn more and register today: https://lnkd.in/d-kD25bV

🌍 From Online to On-Campus: Grow with LSE Executive Education Build on your LSE Online experience with our in-person Executive Education programmes, designed to enhance your expertise and leadership skills. These five-day, on-campus courses in London offer a unique combination of cutting-edge research, real-world business insights, and practical tools to help senior leaders and managers drive meaningful impact in their organisations. 📅 Starting 19 May 2025, choose from five transformative programmes: ✅ Leading Organisational Culture ✅ Creating Inclusive Organisations ✅ Global Macroeconomic Challenges ✅ Sustainable Finance and Impact Investing ✅ Market Access Academy 🔗 Stay informed! Follow LSE Executive Education for the latest programme updates, faculty insights, and industry events. https://lnkd.in/eaiWJTCx

🚀 The Race to AGI: What’s Next? The race for artificial general intelligence (AGI) is intensifying, with OpenAI, DeepSeek, and global tech giants pushing the limits of AI reasoning. Recent breakthroughs—like OpenAI’s o-series models and DeepSeek’s R1 reasoner—are reshaping the landscape. ☑️ What does this mean for transparency, safety, and control? ☑️ Will competition push AI development forward at the cost of security? ☑️ How is this impacting investor confidence and the tech industry? Barry Ledeatte (affiliated with LSE Data Science Institute) explores the implications of AI’s rapid evolution and the uncertain road ahead. 📖 Read more: https://lnkd.in/eNm2jzSQ

🤲 How To Choose a Leadership Style Great leadership isn’t one-size-fits-all. Dr Katie Best, Head Tutor on our MBA Essentials online certificate course, explains how adapting your leadership approach to different team members can improve performance and engagement. Some leaders thrive in coaching their teams, while others excel in delegating responsibility to experienced colleagues. Knowing when to direct, support, or empower can make all the difference in leading effectively. These critical leadership skills are just one aspect of MBA Essentials, a 10-week online course designed to equip professionals with the strategic, financial, and people management skills needed to lead with impact. The next cohort starts on 26 March 2025. 📖 Read the full article on leadership styles: https://lnkd.in/du8gEs2z

🚀AI and Culture: Insights for Business – New Programme Launch Artificial intelligence is transforming industries, but how can leaders integrate it effectively while addressing its psychological, cultural, and ethical implications? LSE Executive Education’s latest on-campus programme, AI and Culture: Insights for Business, provides executives and decision-makers with the strategic frameworks to navigate AI’s impact on decision-making, workplace culture, and business innovation. 📌 What you’ll gain from this programme: ✅ Deep understanding of AI’s impact on human behaviour, organisational culture, and leadership ✅ Practical strategies to integrate AI responsibly, balancing innovation with ethics ✅ Expert insights from Professor Michael Muthukrishna and Dr Dario Krpan from LSE Department of Psychological and Behavioural Science, leading researchers in psychology and AI ✅ Real-world applications through case studies, guest lectures, and hands-on learning ✅ Networking opportunities with senior leaders and professionals tackling AI integration Join us on LSE’s campus from 8 - 12 September 2025 to gain the tools and confidence to shape the future of AI in your organisation. 🔗 Learn more and apply: https://lnkd.in/ewdZnMxX

🌍 How can businesses create impact beyond profit? As social and environmental challenges grow, organisations must integrate purpose-driven strategies to remain relevant and sustainable. The Social Entrepreneurship online certificate course, designed by Professor Stephan Chambers, Dr Jonathan Roberts, Dr Kerryn Krige, and Dr Eva Neitzert from Marshall Institute, equips professionals with the tools to launch, scale, and sustain socially responsible enterprises. Over eight weeks, gain insights into: ✔️ Identifying and addressing social problems effectively ✔️ Developing a sustainable business model with measurable impact ✔️ Understanding funding and financing options for social ventures ✔️ Navigating the ecosystem of governments, businesses, and non-profits Designed for entrepreneurs, policymakers, and professionals in the social sector, this course empowers leaders to drive innovation and measurable social change. 🔗 The next start date is 5 March 2025. Secure your place today: https://lnkd.in/dwNEuEe

🔍 What does Spotify wrapped really reveal about you? Each year, Spotify Wrapped transforms listening habits into shareable data stories. But beyond the fun graphics, what do these algorithmic events actually tell us about how platforms track and categorise users? In their research, Nina Vindum Rasmussen (The London School of Economics and Political Science (LSE)) and Taylor Annabell (Utrecht University) explore how Spotify Wrapped shapes self-perception and how users critically engage with the data-driven narratives constructed by streaming platforms. Through creative workshops, they uncover how people both celebrate and challenge the way platforms quantify personal behaviour. 🎵 Does Wrapped reflect your true listening habits—or just what the algorithm thinks you should be? Read more about their findings on the LSE Impact Blog: https://lnkd.in/dtK7aha5