Ragged Edge

Winning a D&AD pencil is the gold standard. The competition is intense. And the judges are the best of the best. So we're proud to share that our Associate Creative Director Jessica Bong-Woon joins the 2025 New Brand Identity jury. She'll approach this the way she approaches everything. With passion, empathy and world-class expertise. As always the jury is stacked with talent. Take a look here → https://lnkd.in/dAGxPpz

Am I too late for 2025 predictions? I want this to be the year design gets back on the front foot. The industry’s gone through all manner of bullshit, sucking away at our confidence and our conviction. A relentlessly uninspiring economy and a whole lot of AI-induced panic have turned the conversation away from what we do best. Creativity. And towards the things that businesses wish creativity was. Speed. Efficiency. Predictability. This has to be the year the industry stops playing defence. And has the confidence to change the conversation. Because the best creative work is often irrational. And irrationally effective. It takes trust, conviction, and a willingness to embrace the counterintuitive. And it takes a ridiculously wide array of skills to make it work. It’s hard. But that’s why what we do is valuable. Let’s make 2025 the year we own that. – I spoke to Rob Alderson about this for the new, pleasingly opinionated Design Week. It’s part of series called ‘25 ideas for 2025’ that includes lots of other thoughtful opinions from lots of other thoughtful people. Link in the comments. Well worth a look.

Locked and Loading. Homa has over a billion players waiting. So we gave them something to watch. Check out the new splash screens and sonic branding we created for the game-changing gaming game makers.

Earlier this year the incredibly talented team at Ragged Edge delivered a detailed workshop exploring their Go.Compare rebrand. Both Luke Woodhouse and Fia Townshend shared how they shaped the new identity including strategy, illustration, concept and so much more. For a limited time get 50% off using code 'RAFriends' when checking out: https://lnkd.in/eK9Mbijz

Introducing House Beer. A beer aimed at agencies like ours, created to raise awareness and funds for underrepresented talent. Brought to life by House 337 and London Beer Lab, it gives a platform to students at Brixton Finishing School, whose designs are showcased on bespoke labels. Ally Owen, the Brixton Finishing School founder, says “this is creativity at its finest. Every can of House Beer puts a student’s work in the hands of potential employers while supporting our mission to make the creative industries accessible. The funds raised will help the 20% of our students who face the toughest financial challenges.” We signed up as a founding agency. Which basically means we've got ourselves a subscription for the studio. Get your agency to do the same → https://lnkd.in/eKWDYNt9 And there's more info here → https://lnkd.in/e5z8n844 Thanks to Josh Green, Lauren Estwick and Lucy Freedman for making this happen.

Rats go where they want. And so does this sneaker brand. Creator Callum McGinley [Callux] and designer Rockwell Princely came to us as they were about to publicly turn down an acquisition offer from a big sneaker company. We helped them launch a shoe to take a stand. No bullshit. No compromise. No Two Ways about it. Case study → https://lnkd.in/d4-8dS9B

In June SXSW comes to London for the first time. You can help curate the line up. It’s easy to do. Register on the SXSW London site, then vote for your favourites. As many as you like.  https://lnkd.in/dZw2nZun We’ve submitted two talks of our own. We’d love your vote. BUILDING A BRAND WITH CONVICTION How do you deliver a rebrand in a company where the word ‘brand’ is banned? Wise Design Director Rosie Isbell and our ECD Luke Woodhouse tell the inside story.  Vote here → https://lnkd.in/eQgU2cja HOW TO SELL DIFFERENCE IN AN AGE OF AVERAGE In a creative world that’s becoming more and more risk averse, our co-founder Max Ottignon provides a practical guide to making the case for distinctiveness. Vote here → https://lnkd.in/eW_ymP6S

Public voting for London's first SXSW has opened. Let's get some design talks on the agenda! Support the industry by getting registered and getting your votes in. And please comment below with any you think deserve some love from the community. Some that stood out for me on a quick flick through include.... The Art of Branded Product Experiences - a big conversation in our studio. Hosted by Rachel Gogel. With some heavyweights including Elizabeth Gilmore (Dropbox), Everett Katigbak (Anthropic), and Heather Phillips (Slack). Sounds unmissable. Designing with Words. A topic close to my heart, from Mike Reed at Reed Words. Charlie Wileman at Planes Studio asks Why Do We Still Treat Inclusive Design As Optional? I don't know Chimmy Kalu or Ange Friesen from Lovable, but their talk sounds like something I'd like to be better at: Head + Heart: How to balance thinking and feeling to do your best creative work. We obviously wanted to get in on the act at Ragged Edge too. I've submitted one on How To Sell Difference In An Age Of Average. Would be fun to get to do this. And Rosie Isbell and Luke Woodhouse are proposing a talk called Building A Brand With Conviction, focussing on our Wise collaboration. Well worth hearing these two speak. Thanks Natasha Haddad, Katy Arnander and Claire Blyth for the inspiration. I want to vote for more. Which ones did I miss? Register here → https://lnkd.in/efgrXSNn

We met Dan Murray-Serter 🧠 and Joel Freeman back in 2018. They had a plan to help people take control of their health. Starting with the body's most important organ. The brain. It was hard not to get excited. Our job was to help them define the brand. A new name and a new identity to help their customers reach new Heights. A lot has happened since. But the one thing that's never changed is their conviction. And now, with 100k customers and over 500k orders, they've been listed as one of London's fastest growing companies. They've earned every bit of that success. And we get the sense they're just getting started.

Gamification in fintech is a bit of a dirty word. Think meme stocks and incentivising short term, high risk behaviour. What if Checkmyfile could use design to encourage the opposite? Credit scores can make or break some of life’s big moments. But nearly half of UK adults have never checked their credit score. And fear is one of the major barriers. What if we could create an experience to overcome that? One that uses the principles of gamification to reward people for taking a long term, step by step approach to building their credit score. Chris Stamp, Checkmyfile’s Managing Director, Andrew Kitchener, Ragged Edge Associate Creative Director, and Hannah Ford, Ragged Edge Senior Digital Designer, talked to Design Week about the process. Read the article → https://lnkd.in/edcN9K5A