📸 Behind the Scenes of Our Platina, Salamanca Influencer Shoot!
Yesterday, our Marketing Director Frances Turner and Sales and Marketing Manager for our Spanish region, Gloria Fernández Gómez, collaborated with local Spanish influencers to showcase the vibrant residence and lifestyle at our residence in Salamanca, Platina ☀️✨
At Novel, we see influencer marketing as an extremely valuable strategy as it facilitates genuine connections with our target audience. By collaborating with influencers, we’re able to tap into their unique ability to communicate our brand in an authentic and relatable and reliable way.
While the shoot itself spanned just one day, Gloria Fernández Gómez did an amazing job in the weeks prior at coordinating the photographer, five influencers and the team here at Novel and to ensure all went smoothly. Additionally, Gloria was supported by our marketing team who channelled their creative energy into crafting inspirational mood boards, curating colour palettes, and planning every shot meticulously.
Our goal was to capture authentic, engaging content that truly resonates with our audience. From the hard work that's been put in to coordinating this shoot and the incredible photos we've captured, we believe we've achieved just that. The images not only highlight the unique living experience at Novel Student but also speak directly to the lifestyles of today’s students.
Thank you to Frances Turner and Gloria Fernández Gómez for organising this photo shoot, all the influencers who collaborated with Novel Student Spain and our photographer Pancho Gallardo for their contributions to this exciting campaign!
We’d also like to thank the incredible team at Platina for all their support with this shoot.
To see the final results, keep your eye out on all @novelstudent_es social media!
If you know or work with influencers who would be interested in collaborating with us for further campaigns in either the UK, Ireland or Spain, please reach out to Anitha Panesar.
#Novel #PBSA #StudentAccommodation #PhotoShoot #Spain