OLIVER Agency

We’re proud to share that OLIVER has added to our record of success at the 2023 Campaign Agency of the Year Global Awards. 🏆 This year, we were one of the most nominated networks, and proudly took home: - Global Customer Engagement Agency of the Year: OLIVER (Silver) - Global In-house Agency of the Year: U-Studio/OLIVER (Bronze) - Global Digital Innovation Agency of the Year: OLIVER (Bronze) Thank you to our amazing teams and clients for making this possible. Campaign US | Campaign UK | Campaign Asia-Pacific | Campaign India | Campaign Middle East #CampaignAOY

🎨 Navigating the AI Revolution in Design: Insights from Adobe MAX On stage at Adobe MAX, experts tackled the biggest question for creatives and designers today: what is our role in the AI age? "The answer is clear. Our role is to be emboldened." OLIVER's Group Head of Design, Brian Eagle, shares his key takeaways from the event. Read the full article here: https://lnkd.in/eggP_ReT #CreativeIndustry #DesignInnovation #AIinDesign #AdobeMAX #CreativeTechnology #DigitalTransformation #OLIVER

Congratulations to everyone named in this year's Campaign UK Power 100 list! 💯 It’s been a challenging year for all of us in marketing, so we're happy to see some of our clients and partners recognised for their contribution. 👏

Don’t miss Amina Folarin, OLIVER UK’s CEO, at tomorrow’s SOLD OUT ’Better Together’ event, hosted by LBBonline - Little Black Book. Together with LBB’s Matt Cooper and a panel of marketing experts and leaders, Amina will discuss fresh ways to think about your company, sharing insights into how the industry is growing during the session titled “Successful New Models: A Deep Dive into Innovative Making and Creating.” Catch Amina on stage at 3.45pm - 4.15pm, as well as OLIVER UK’s Kristina B. and Mia Shah, who will be available for a chat throughout the day.

Are you leaving £4.5 billion on the table? 🤯   "10.8 million multi-ethnic consumers in the UK are an audience that can’t be ignored...with the old tick-box approach to diversity," says our UK CSO, Nick Myers, in a piece for Creativebrief 🗣️   Click the link below to see his 3-step plan to unlock the real power of diversity and ensure you are speaking authentically to all of your audiences 🎯 https://lnkd.in/eTV6ZYBW

In today's content-rich environment, making your campaigns stand out is more important than ever. At OLIVER, we're breaking new ground with help from Adobe Firefly Services. Integrated into our Pencil ✏️ platform, Firefly empowers our creatives to produce on-brand, high-quality content more efficiently. This seamless AI integration isn't just transforming our creative process, it's allowing us to dedicate more time to strategy and storytelling. 'Having Firefly Services is like a superpower,' says Brian Eagle, Group Head of Design at OLIVER. 'Its integration with the Pencil platform empowers our global teams to swiftly meet client ambitions, regardless of size or location. Plus, its unique indemnity and commercial safety offer brands peace of mind.' Want to dive deeper into how we're supercharging our AI-driven content creation? Read more here: https://lnkd.in/eEDtbYFZ #GenAI #generativeAI #Design #Adobe

Some great news to start the week... Our work with The Guardian and Barclays UK has been shortlisted for 4 categories at the DMA (Data & Marketing Association) UK awards! 🔥 Winners will be announced December 3rd 🤞

This year’s #WorldMentalHeathDay theme is “Workplace Mental Health”, something we take seriously at OLIVER. While it’s well known that healthy minds lead to a more productive and creative team, it’s more about having a duty of care and looking out for one another 🫂 Amongst other things, we have a dedicated and thriving Mental Wellbeing Employee Resource Group, trained Mental Health First Aiders and provide free access to Thrive, a comprehensive platform that offers a range of support services and includes access to therapy for those who need it.   We’re also encouraging each other to take time out from the day-to-day this week, and join our ‘Tea and Talk’ sessions in our London, Bournemouth, and Nottingham hubs. These drop-ins are a chance for colleagues to share a relaxing cuppa over a slice of cake, and take a moment to check in with each other properly 🫖 #WorldMentalHeathDay#MentalWellbeing

In a room, face to face, 250 marketers, real Gen AI case studies, real insights, real connections. This month, we brought together an inspirational group at the Paris HQ 🇫🇷 of Google France to explore how Gen AI will change marketing beyond all recognition. Brandtech and Google shared the event with our Group companies Jellyfish, fifty-five, OLIVER Agency and Pencil ✏️ - as well as our all-important brand speakers from L'Oréal, Salomon and Pernod Ricard. Sébastien Missoffe, VP at Google France shared a compelling vision of the future of Gen AI and introduced our founder and CEO David Jones, who underlined how Gen AI is redefining marketing. Big shout to our amazing Amy Arnell, who gave an awesome demo of our end-to-end Gen AI marketing platform Pencil to a rapt audience. We showcased practical Gen AI use cases with Salomon as Antonio Carriero, the brand’s Digital & Tech Expert, and fifty-five co-CEO Pierre Harand demonstrated real-world applications and insights of how brands are leveraging this technology for tangible results and shared experiences of implementing Gen AI. We delved into brand perception and innovative creative studio integration, with Benjamin Pipat, Chief Solutions Officer at Jellyfish, Gokcen Karaca, Head of Digital & Design at Chivas Brothers Pernod Ricard, and Guy Hall, Senior Designer at OLIVER Agency. They explored how Gen AI models assess brand perception and the actionable steps brands can take in response. They also provided insights on effectively integrating Gen AI into in-house creative studios, emphasizing the importance of collaboration and innovation. Brandtech Partner Julie Hardy joined Jean-Paul Paoli, Gen AI Business Transformation Director at L'Oréal, and Antonio from Salomon to go deeper into how leading brands are deploying and scaling Gen AI, sharing their approaches, roadmaps, and valuable learnings. A huge thank you to everyone who participated and contributed to making this event a success! #GenAI #Brandtech #AIpowered #FutureofAI

In our latest edition of Inside Social, we look at TikTok's influence on the music industry, dive into a report on the effectiveness of influencers on Snapchat and assess the impact of social users being arrested in the UK for spreading misinformation 🗣️ Read the full email here 👉 https://lnkd.in/e6CfDUGv And make sure you subscribe here to get our next email as soon as it drops ➡️ https://lnkd.in/eHrCawkv