OLIVER Agency

We’re proud to share that OLIVER has added to our record of success at the 2023 Campaign Agency of the Year Global Awards. 🏆 This year, we were one of the most nominated networks, and proudly took home: - Global Customer Engagement Agency of the Year: OLIVER (Silver) - Global In-house Agency of the Year: U-Studio/OLIVER (Bronze) - Global Digital Innovation Agency of the Year: OLIVER (Bronze) Thank you to our amazing teams and clients for making this possible. Campaign US | Campaign UK | Campaign Asia-Pacific | Campaign India | Campaign Middle East #CampaignAOY

What does a CEO look like? He is always a white middle aged man - so say some Gen AI models. In new research, we found that 100% of 100 images generated by two Gen AI foundation models when promoted for a ‘CEO’ were exactly that. This week, we launched our Ethical Gen AI package, which includes the debut of our new Bias Breaker AI tool that has now gone live on our end-to-end Gen AI marketing platform, Pencil ✏️. It is a first step in tackling the inherent bias in AI training data. 💥 Read more about the launch in ADWEEK's article 👉 The Brandtech Group's Latest Tool Addresses AI Biases https://lnkd.in/e-jJrZHH - by Trishla Ostwal 👀 Here's how it works Our proprietary Bias Breaker technology adds a layer of probability-backed inclusivity to prompts. We configured several of the most common elements of diversity in this first phase - age, race, ability, gender identity, and religion. So, when a user enters a simple prompt - eg ‘a CEO’ -  the tool adds a number of types of inclusivity, which will vary each time, creating a more sophisticated prompt to use in any image generation model. It adds positive bias towards a wide spectrum of diversity and intersectionality that current models simply do not provide for. Our research of 7 different Gen AI foundation models showed significant bias. Two of the models showed 100% male-appearing images in 100 generations when prompted for an image of a CEO. While another was 98% male, and two others offered male CEOs 86% and 85% of the time. The figure in reality is better - although far from equal. McKinsey’s Women in the Workplace study last year identified that 28% of C-suite roles were held by women and 10.4% of CEOs of Fortune 500 companies were female. Our Head of Emerging Tech, Rebecca Sykes 💫 , partnered with Tyra Jones-Hurst 💫 , Managing Partner of OLIVER Agency US and founder of InKroud Agency - part of The Brandtech Group - to test and frame Bias Breaker. “The answer to this problem of bias in Gen AI is far from set in stone but one thing’s for certain - brands and advertisers cannot simply accept bias as the status quo,” explains Tyra. 💥 Following this launch, we'll continue to analyze bias in AI training data, looking into more nuanced characteristics - from body shape to perpetuating stereotypes: what does ‘strong’ look like? what does a ‘menopausal woman’ look like? “Looking at CEO examples is just one way bias shows up, and the simple use case we have used to demonstrate the challenge and implications of not addressing bias,” adds Rebecca. “There are many other examples, ranging from the obvious - nurses and carers are mostly female, there is a stark lack of disability etc - to much more nuanced instances. Over time, we hope to address all of this.” 💥 Read more about the launch of our AI Ethics package and Bias Breaker 👉 https://lnkd.in/eks6XxaT #AIEthics

On this International Day of Charity we wanted to talk about our Charity of the Year in the UK - Cancer Research UK (CRUK)! One in two people will get cancer in their lifetime, OLIVER believe in the power of giving, and this year, we’ve chosen Cancer Research UK, an organisation making significant strides to prevent, control and cure cancer through our ground-breaking research, as our Charity of the Year 🩷💙 From our Nottingham Grit Grrrls cycling over 100 hours, one of our teams hiking The Big Jurassic Coast Hike, to a houseplant and strawberries and cream sale - our teams have been busy organising loads of events and we've supported them every step of the way 🥰 So far we've raised over £14,000 - and we're not done yet! If you want to support some of the challenges our employees are taking on, you can find our donation page here: https://lnkd.in/eCvpuFzw

You asked us for another Inside OLIVER video - and here it is 🙌 This week, we're getting to know one of our Senior Social Media Managers, Amber Willigenburg 👋 Tune in to find some of her memorable moments so far, and some great advice for anyone trying to build a new brand on social...🗣️

Want to know our UK Group Operations Director's 3 key pieces of wisdom she learned from the COVID-19 pandemic? 🗣️ Alice Robson sat down with LBBonline - Little Black Book to chat about her experience in trying to protect our teams in times of uncertainty 🙌 Read the full article here ➡️ https://lnkd.in/ewHY4yg5

At OLIVER, we're dedicated to destigmatising mental health and supporting the wellbeing of all of our Insiders 🫶 So we're thrilled to announce that the great work done by our Mental Wellbeing Employee Resource Group has been recognised by the Diversity Network Awards. The team have been selected as a finalist in the Outstanding Wellbeing Network of the Year category, thanks to their continued efforts across the agency 🙌 The awards are on the 27th September - fingers crossed 🤞

TRAVEL IS THE ONE THING YOU BUY THAT MAKES YOU RICHER Spent a day on set for Interpolis to capture the little, amusing, recognisable, distinct, idiosyncratic [note to self: add more synonyms later] moments of a typical vacation. Proud of what we managed to conjure up in couple of summer days. New, fun team. Not only did we do the job - we had fun doing it. I can only post one per post. Be prepared. Thanks to Interpolis & Sander Jonkheijm! Creative Team: OLIVER Agency / Creatives: Mitchell Diercks & Martin Stuk / Executive Creative Director and Guru: David Shanks / Agency Producer: @elizaburrowsmcgill Produced by: TEBBERNEKKEL / Quintin Baker / Kenneth Okorley

It's time to spill the tea ☕️ This year, our LGBTQIAP+ Employee Resource Group - which provides support and raises awareness through the business - launched Queery. This is a safe, understanding and inclusive virtual space to ask the ERG anything about LGBTQIAP+ life, people, culture, community, struggles, triumphs - anything! 🗣️ In the first edition, they discuss what questions should be strictly off limits in the workplace 🙅♀️

"That explorer's mindset is incredibly important to help a business prepare [for the future]" 🗣️ Our Global Head of Production, AI Lead, Peter van Jaarsveld sat down with Tim Davies on the Projekt Rising podcast to explore the role of Generative AI in reshaping the creative industry 🤖 Watch the full podcast here for more insights ➡️ https://lnkd.in/ec3CbkCe

Introducing Slipstream, our new GenAI briefing tool that is transforming the creative briefing process for our clients. ✏ Jason Bailis, Global COO at OLIVER, says, “So much of the talk around the use of Generative AI in the creative industry is around ideation and creating assets, but anyone who’s ever worked in an agency knows that the brief which kicks the whole process off can be a time-consuming and challenging thing to get right." "If the brief is more accurate from the start, it’s more likely that the final creative work will match what the client wanted. That means fewer anxious emails and texts and fewer iterations." Find out more about Slipstream here 👇