One Twelve Agency

📍Yesterday we visited Meta for their ICYMI Live 2024 session. ✨ The event was packed with insightful information on the latest features and best practices for creators on Instagram and Threads. 📱🪡Here are some of our key takeaways: 🌟 Reels and carousels are the best way to increase awareness and growth on Instagram. 🌟 Adding music to your carousels will push your content into the Reel algorithm meaning your content will be viewed by new audiences. 🌟 Views are now found in the analytics tab, replacing plays (for reels) and impressions (for non-reel formats). 🌟 People want to see themselves in the content posted on Instagram, sharing your personality as a creator will organically grow your audience. 🌟 If creators want a more UK-based audience, they need to tap into UK-centric trends and try to collaborate with creators who already have established UK-based audiences. 🌟 There's no secret formula to make paid partnerships perform as well as organic content. The key is authenticity. Creators should partner with brands they genuinely admire and create content that feels natural and aligns with their usual style. 🌟While Threads offers a range of formats, text-based content continues to be the best way to engage with audiences as it is a text-based platform. Creators should experiment with different media formats but should always include text to get the best results. #OneTwelveAgency #Meta #ICYMILive2024 #Instagram #Threads #TalentManagement #InfluencerMarketingAgency

Ready to learn how to monetise your TikTok Live? 🤑 Join us for an exclusive event in partnership with TikTok LIVE Europe, BlackCreateConnect, CreateConnect, blocks2bags and Black Recruiters Network on Wednesday 6th November ✨ The panel will feature Founder of One Twelve Agency Hannah Campbell , and our biggest TikTok creator Quincy SMF! They’ll discuss strategies for monetising TikTok Live and Quincy's firsthand experience using it on his already-established platform. 📱💭 🤳🏽One of our creators, Tayna-Demoi will also be giving a live demonstration and her top tips for musicians on TikTok Live! 🎶 If you are a creator and looking to elevate your TikTok platform through Live then this is an event you will not want to miss! Make sure to sign up via the link: https://lu.ma/up4j9fti #OneTwelveAgency #TikTokLive #Event #Creators #SignUpLink #TikTokEvent

🚨 Talent Spotlight Alert 🚨 Get to know TAYNA-DEMOI🎙️ 📱 ✨ Tayna is a singer/songwriter and lifestyle content creator, with a rapidly growing following 13.8K+ followers on TikTok. Tayna has singing at the forefront of her platform, hosting music sessions as well as songwriting sessions on TikTok Live. Check out some of her singing content here: https://lnkd.in/eWAwRZ-u She also shares her must-have makeup products, gives a glimpse into her daily life, and creates hilarious content with her dad! 🎵 💄 🤩 Check out Tayna's TikTok content here: https://lnkd.in/enfVwvp3 Working with brands like Toshiba, Tesco and Market Place UK, Tayna brings her bubbly personality to any campaign she is part of! 💃🏾 If you would like to work with Tayna, send us an email at: 💌 taynademoi@onetwelveagency.com #onetwelveagency #talentmanagement #talentspotlight #singersongwriter #lifestylecontentcreator #tiktoklive

As part of T A P E Collective 's SNAPSHOT 📸 film season, we have curated a series of career-focused workshops celebrating Black Girlhood in real life. 🥳 The goal of the first session was to create a space for open dialogue, mentorship, and inspiration centred around Black Girlhood. We were honoured that the talented young women from Hey, Sis. attended, sharing their experiences, aspirations, and future plans. 💬 💗 This event was a testament to the power of sisterhood and the importance of supporting the next generation of female leaders. ✨ #OneTwelveAgency #BlackGirlhood #Community #Empowerment #CareerDevelopment #TAPECollective #HeySis

📣 September Recap 📣 The last month has been very busy at One Twelve Agency. From moving offices to visiting Google London HQ. Here is a visual roundup of September: 1. We sponsored a BlackCreateConnect event at Google London HQ, where we made lots of meaningful connections with creators and creatives within the influencer space 🤩 2. Chivas Brothers x Arsenal F.C partnership was in full swing this month! With 3 games so far, we have been busy ⚽ 3. T A P E Collective had a sold out Short Film Programme Screening for SNAPSHOT at the British Film Institute (BFI) Southbank. It was great to see so many people interested in the season which focuses on Black Girlhood! 🎙️ 4. Priscilla Humado was the newest talent to officially join the One Twelve Agency Roster! For all things fitness and fashion, Priscilla is the creator to work with. Feel free to email us prishumado@onetwelveagency.com if you would like to work with her 🥰 5. Hannah Campbell did some insightful career sessions at South East London Colleges 💬 6. Quincy collaborated with singer Nia Smith to promote her latest single 🎵 7. We worked with Abigail Ajobi and schuh to put together an exclusive talent dinner 🍴 8. We moved office spaces and now this is on our doorstep 🖼️ #OneTwelveAgency #SeptemberRecap #InfluencerMarketing #TalentManagement #CommunityCareers #BrandCollaboration #NewOffice #TeamUpdates

✨WE OFFICIALLY HAVE A NEW TALENT SIGNING✨ Meet Priscilla Humado, the latest addition to our roster of talented creators. Priscilla's captivating content that centres fitness, fashion, and lifestyle has garnered a dedicated following of over 100K across both Instagram and TikTok. Working with brands like SeaLions and Monica Vinader Ltd in the past, we are so excited to join Priscilla on her content creation journey. Check out Priscilla's content across socials here: Instagram 53.7K - https://lnkd.in/e63HBbav TikTok 51.5K - https://lnkd.in/eERH_ZaU If you want to work with Priscilla feel free to send us an email: prishumado@onetwelveagency.com We are so pleased to welcome Priscilla to the One Twelve Agency team 🥰 #OneTwelveAgency #NewTalentSigning #ContentCreator #Fitness #Fashion #TalentManagement #TalentUpdate #InfluencerMarketing #WelcomePriscilla

We recently worked with the amazing team at Abigail Ajobi to put together an exclusive dinner supported by schuh ✨ The dinner was a key cultural moment, bringing together amazing women doing incredible things in the fashion space! Here are some pictures from the night 📷 #OneTwelveAgency #InfluencerMarketing #CulturalMarketing #IRLEvents #AbigailAjobi #FashionBrand #EventRecap #FashionTrailblazers

Last week One Twelve Agency was the very proud sponsor of the BlackCreateConnect Creator Connect event at Google 👏🏾 ✨ We were very grateful for the opportunity to connect with some amazing people and gain some insightful key takeaways from the panel discussion. Four of our talent attended and left the event feeling inspired and ready to innovate.📱 🎤 Big thank you to the team at BlackCreateConnect and Alicia Richardson for bringing this event to life 😁 Shout out to all of the other sponsors ACCESS: VFX , Sincerely Nude, Skiniri London, Taro Collection , African Chica and OtentikCare 💫 #OneTwelveAgency #BlackCreateConnect #CreatorsConnect #Google #EventSponsor #InfluencerMarketing

We are delighted and honoured to have a black owned female led and founded business sponsor our next event on 5th September!! One Twelve Agency Founded by Hannah Campbell 👏🏾👏🏾 One Twelve Agency launched in March 2022 with a mission to offer clients authenticity when speaking to different groups and leveraging cultures by weaving accurate representation and inclusion through campaign strategies from the outset. Working with key influencers, One Twelve Agency create campaigns that go beyond traditional advertising, resonating with wider audiences One Twelve Agency believe that the only way that brands will truly create inclusive campaigns that reach wider audiences is to work with creators, creative agencies and decision-makers from diverse backgrounds. "One Twelve Agency is delighted to be supporting Creators Connect. As a key agency player within the influencer and cultural marketing landscape, we are passionate about supporting content creators who are the backbone of the digital age and play a pivotal role in shaping our world and driving economic growth.  We are proud to partner with other organisations who believe in collaboration over competition, building community and connecting." Sign up to their newsletter here - https://lnkd.in/eSaDED6x To connect or discuss all things influencer marketing, creator economy or cultural marketing to set up a call with One Twelve here. - https://lnkd.in/ekP7hGCN Connect with the team and maybe get scouted on the day if you’re a creator 👀👀 Join the waitlist here - https://lu.ma/lha8rh34

Founder & MD of One Twelve Agency Hannah Campbell shared her thoughts on what taboos still remain for brands to bust with Campaign UK in their latest article ✨ Check out what she had to say below ⬇️⬇️⬇️⬇️⬇️⬇️⬇️ #onetwelveagency #campaignmagazine #taboosforbrandstoburst #influencermarketing #marketing #article