PHD

AI is transforming marketing as we know it - but what does that mean for marketers?    Launching today, PHD's first generative publication, Ascension | Rise with AI, serves as a dynamic roadmap that will guide you through the AI revolution in marketing, offering continuously updated insights and projections.    Our publication examines how AI is reshaping marketing functions and highlights the skills marketers need to stay ahead. Featuring in-depth research, expert interviews, and actionable advice, Ascension equips marketers to adapt and thrive amidst technological disruption.    Join us in exploring how AI will redefine the marketing landscape. Let Ascension be your guide to evolve as the world evolves.    https://lnkd.in/eNutumuU   #PHDIntelligenceConnected #Ascension #AI 

Today our team had a session on the topic of Sustainable Procurement and Events led by Ninoksha D. from ABG. As part of our commitment to Ad Net Zero we’re tackling Action Point 1 to reduce emissions from our business operations, as well as Action Point 4 to reduce emissions through awards and events.    Over the years, we’ve implemented many initiatives to reduce our carbon emissions and natural resources. This also cascades to our business partners, who we request to follow our supplier code of conduct when coming into our building for meetings and roadshows with our people. We’re now learning how these efforts need to be publicly reported to Ad Net Zero as well as to the Government when the new UAE law comes into play next year. 

PHD has appointed Rohan Tambyrajah as its first Global Chief Experience Officer. In this pivotal role, Rohan will drive the integration of media, content, and commerce to deliver holistic consumer experiences that unlock brand growth throughout the customer journey.    As Guy Marks, PHD’s Worldwide CEO, explains, “We created the role of Chief Experience Officer to better partner with our clients around the world to consistently deliver these experiences for their customers. With his track record of building and scaling connected consumer experiences that have unlocked growth for leading global brands, Rohan was the ideal choice as PHD’s first CXO.”    Read more about Rohan’s new appointment via Campaign UK https://lnkd.in/eq6-KVZT  #PHDIntelligenceConnected #Leadership  

Karen Doumet, Co-Managing Director of PHD MENA, shines in Campaign Middle East’s 2024 Power List ✨ In this must-read issue, Karen dives into the evolving relationship between humans and generative AI, offering insights on where true value lies. “In a world where everyone can create, it’s the curators and connoisseurs who determine value,” she reflects.   Are you curious to explore more of Karen's thoughts on how we stay relevant in an AI-driven future? Read the full feature here: https://lnkd.in/dPakGtuM

We’re delighted to recognise more campaigns that have received global recognition this week, with PHD UK becoming the most-awarded media agency at the Global Performance Marketing Awards winning FOUR categories.   Warner Bros. Discovery’s #HogwartsLegacy won in Best Integrated Performance Marketing Campaign PwC won Best Brand Performance Campaign Škoda Auto won Best Use of Paid Search. British Heart Foundation took home the award for Best Use of Influencer Marketing Congratulations to all the teams involved for their fantastic work!    View all the winners here: https://lnkd.in/gz8N3YZ   #GPMA24 #IntelligenceConnected

Big news! PHD MENA has secured sixteen Effie nominations in the following categories: Nine Unilever nominations: 💄 Beauty 🎥 Brand Integration 📝 Branded Content x2 💡 Media Idea 🛁 Personal Care x2 🤳 Influencer Marketing x2 Three Al-Futtaim nominations: 🥊 David vs. Goliath 📊 Performance Marketing 🌱 Positive Change – Environmental Brands Four Lipton nominations: 📱 Social Media ☕️ Beverages x2 🤳 Influencer Marketing It’s a celebration of creativity and strategy in perfect sync. Here’s to turning ideas into impact. #MENAEffies

What an incredible night at last night’s Campaign UK Media Week Awards, where PHD UK was recognised as the most gold awarded agency of the evening. Congratulations to the 350+ PHDers across London and Manchester on this outstanding achievement. Across the evening, PHD UK celebrated 11 wins for 5 different campaigns, including: ‘Pink Sky Thinking’ with Kinetic for Warner Bros. Discovery’s The Barbie Movie, winning GOLD in Media Creativity – Launch, GOLD in Media Creativity: Over £1M and BRONZE in the Media Idea: Launch (Agency) categories. ‘If You're Into It, It's In The V&A’ for the Victoria and Albert Museum, winning GOLD in Media Creativity: £250k - £1M, SILVER in Media Idea: £250k - £1M (Agency), and SILVER in the Best Creative and Media Agency Partnership categories for 2024. ‘Streams of (Un)consciousness’ for the British Heart Foundation winning GOLD in Media Idea: Under £250k (Agency), GOLD in Best Use of Content: Budget Under £250k, and SILVER in Small Collaboration: Budget Under £250K categories. ‘Andrex Gets Comfortable with Retail Media’ for #Andrex, winning GOLD in the Best Use of Retail Media category for 2024. ‘Audi Performance Zone’ with Sky Media UK for Audi UK, winning BRONZE in the Best Use of Content: Budget Over £250k category. Congratulations to everyone who was involved in these amazing campaigns!  View the full list of winners here: https://lnkd.in/esb_xPKp #MediaWeekAwards #IntelligenceConnected ☂️

The world of Large Language Models (LLMs) is rapidly evolving, and for marketers, staying ahead means focusing on strategies that work smarter, not harder.     To navigate this transformation effectively, marketers must stay up to date with technological developments, choose LLMs that align with their needs - whether for insights or creative content, and always evaluate models for relevance, accuracy, and coherence.     Gain expert insights from Tony Bailey, Head of Technology Innovation at Omnicom’s DAS, on optimizing your LLM strategy via Ascension: https://lnkd.in/eifjhncJ #PHDIntelligenceConnected #Ascension #LLM 

A month has passed since the PHD MENA crew returned from an unforgettable adventure, trekking across Rwanda and Uganda to raise funds for a worthy cause. The team conquered tough terrains and wrapped up the journey with a climb to the top of Mount Muhabura—a majestic dormant volcano standing at 4,127m. As MSF UAE - أطباء بلا حدود الإمارات continues its vital work in the region, the AED 286,224 we raised with the help of partners and industry friends will support the Reconstruction Hospital in Amman. Thank you to everyone who stood with us—we remain driven to create a lasting impact. #OMGRwanda2024

PHD has been recognized as the most shortlisted network at Festival of Media’s 2024 Cause Campaign awards.    These shortlisted entries not only highlight PHD’s commitment to creating campaigns that resonate but also emphasize the network’s strategic expertise in blending creativity with purpose. With campaigns spanning a diverse range of categories and markets, PHD continues to outthink, outpace, and outgrow by creating work that challenges the status quo and drives meaningful impact. Visit our site for the full PHD shortlist. Congratulations to all the teams involved. Stay tuned for the final results. #PHDIntelligenceConnected https://lnkd.in/eQdPRxFf