Potentia Insight

Don't let poor data quality give you nightmares!   At Potentia, we're committed to delivering data that's more treat than trick. Swipe through to discover our spooktacular approach to ensuring top-notch data quality: ✨ Expert project management 🧪 Rigorous quality protocols 🤝 Premium partner networks 🔄 Advanced de-duplication 📊 Real-time quality monitoring 📈 Continuous improvement   When your data's acting strange, you know who to call! #mrx #dataquality

Last week, our team partnered with our good friends at Trinity McQueen to volunteer at Whitechapel Mission, an organisation dedicated to providing essential services like food, shelter, clothing, and medical care to Londoners experiencing homelessness.   During our time there, we helped organise their food store and ensured that vital supplies were readily available for those in need. It was a rewarding experience to contribute to such an important cause.   A big thank you to Whitechapel Mission for the incredible work you do and to Trinity McQueen for inviting us to be part of this! 🧡

Our very own Clare is heading to MRMW Europe 2024 in Berlin tomorrow!🎉 She’s looking forward to hearing about the latest trends and developments, as well as networking with decision-makers from the market research and consumer insights industry. Will you be there? Drop Clare a message to connect! 🌟   #MRMW2024 #MarketResearch #Networking  

As we approach November 5th, the reliability of election polls is once again in the spotlight. Madeleine Davies's latest blog explores the current state of national polls and why they don't always predict electoral outcomes, delving into the challenges pollsters face in battleground states. It also looks at lessons learned from polling misses in 2016 and 2020 and sheds light on what polls can tell us about the political landscape. With this shaping up to be one of the closest elections in decades, understanding the nuances of polling is more crucial than ever. You can read the full blog below 👇 #USElection #polling #mrx

We're on a roll! 🎉   Last week, we were Highly Commended at the Oppies, and this week, we're excited to announce that we've been shortlisted for the Research Live Best New Venture award at the Market Research Society (MRS) Awards 2024 for the second consecutive year! 🏆   A big shoutout and thanks to our ever-growing team for all their hard work, and a massive thank you to our loyal clients for supporting Potentia. Thank you also to the MRS for recognising us again as one of the standout new businesses in the industry.   Additionally, we are proud to sponsor the Business Impact of the Year – UK award this year. Good luck to all of the finalists!   We look forward to celebrating with all the other nominees at the awards ceremony on December 2nd. Wish us luck! 🤞 #MRSAwards #mrx #marketresearch

🌟 New Month, New Faces! 🌟 We're thrilled to kick off October by welcoming three fantastic additions to our team: Andrew Yarnold, Madeleine Davies and Jonathan Gunter!   Andrew has extensive experience in project management and operations in the market research industry. He works well with clients and internal colleagues and can manage multiple projects simultaneously. His last two roles saw him work as an Operations Project Manager for Bryter and a Project Manager for Panelbase.   Maddy graduated from University College London with an MSc in Political Science and was awarded a distinction. As such, Maddy is familiar with quantitative and qualitative research methods, including using statistical software to track and present data. She looks forward to developing her research skills to identify client needs and structure personalised proposals.   Jon has worked in data processing for over seven years and has significant experience working on complex multi-market trackers and high-urgency, fast-turnaround ad hoc projects. While his analytical mindset and exceptional attention to detail have helped him excel at data processing, his degree in English Language and Linguistics means he's as comfortable dealing with people as he is with data.   We're getting closer and closer to our next big milestone of a team of 40 – but are they already on their way? You’ll have to wait and see... 👀 #newhires #growingteam #mrx

We are proud to announce that at our very first MRS Oppies, we were awarded a high commendation for Operational Excellence! 🎉   A huge thank you to our dedicated team and supportive clients for making this achievement possible. 🧡   We also want to thank the Market Research Society (MRS) for recognising our achievement and for a great night. 🥳   Congratulations to all the winners and finalists! #Oppies #OperationalExcellence #MRS

The Oppies are tonight, and we're thrilled to be attending as principal sponsors of the event and finalists for the Premier Award for Operational Excellence! 🏆   Being shortlisted for this award is a fantastic achievement for our young company, and we're lucky to be included among such incredible names in our industry.   To all the finalists: Wishing you the very best tonight. We're looking forward to celebrating with you!   Fingers crossed for the big win – Wish us luck!   #Oppies #OperationalExcellence

The countdown is on! 🎉 Just one week until the Market Research Society (MRS) Operations Awards, and we couldn't be more excited as the principal sponsor and a shortlisted finalist for the Premier Award – Operational Excellence. We've got quite the lineup heading to the Oppies this year. Swipe through our carousel to see who from the team will be there. 👀   We can’t wait to catch up with everyone attending!   #Oppies2024 #MRS #marketresearch  

The National Football League (NFL) season is officially underway, and we've already seen some nail-biting matchups alongside a few major blowouts. 🏈 With interest in American football hitting an all-time high in the UK, we conducted flash research to gauge topline engagement and gather predictions for the season ahead. Among a nationally representative audience, 50% expressed interest in the NFL season, with 67% of men planning to tune in. The Kansas City Chiefs are leading the way, with 15% of respondents picking them as Super Bowl favourites, aiming for a historic three-peat. Not far behind are the Dallas Cowboys (14%) and the San Francisco 49ers (12%). As American sports continue to grow in popularity across European markets, plenty of questions remain. Got one you need answered? Contact us today and take advantage of our free flash polling service! 💥 #NFLKickoff #AmericanFootball #Research #FlashPolling #SportsAnalytics #KansasCityChiefs #DallasCowboys #49er