Redtorch

Jess Reus and Rozie Fuller had a great afternoon meeting lots of inspiring people at yesterday’s #WomensSportCollective London networking event. 🤝☕️   Run by Fearless Women - these events are perfect for connecting with peers, sharing experiences and discussing the work we do to make women’s sport more relevant.   It’s fantastic to see so many strong women in our industry striving towards the same goals to make sport a space where women can flourish. 💪 If you chatted to either of them at the event – or wish you had – be sure to connect and keep the conversation going. #womenssport #sportsmarketing #WomenInSport #SheMovesTheGame

Did you catch ASICS’ brilliant World Mental Health Day campaign? 👏 Their ad featuring Brian Cox (aka everyone’s favourite horrible boss) has taken off - becoming their most-watched video of the year by a long shot. 🚀 Want to know the secret behind its success? Then dive into our article looking at this and other recent standout mental health campaigns from sports brands. 💡 Get the full article below. ⬇️ https://lnkd.in/ezutzzsv #WorldMentalHealthMonth #Asics #SportsMarketing #Insights

Another flying visit with Redtorch’s Head of Research, Karishma R.!   Great to reconnect with our friends at the Federation Equestre Internationale (FEI) and International Golf Federation (IGF) to chat all things market research and future growth strategies.   See you soon, Lausanne! 👋

Sport and mental health often go hand-in-hand but creating a meaningful message that raises awareness and aligns with your brand values can be tricky. 🎯   We’ve taken a look at four standout mental health campaigns from sports brands and provided some key lessons for rights holders to learn from. 🙌 Get the full insight below. ⬇️ https://lnkd.in/ezutzzsv #WorldMentalHealthMonth #SportsMarketing #Insights

Join our team! 🤝 We're on the hunt for a Project Coordinator to work with some of the biggest names in sport. 🙌 If you tick these boxes, this could be the role for you... 📝 Super organised 📊 Proven experience within project management  ⏰ Ability to work under pressure and to tight deadlines 📈 Comfortable working within a small team in a hands-on, fast-paced environment Find out more and how to apply here 👇 https://lnkd.in/eJXujKkd   #hiring #recruitment #marketingagency #projectcoordinator #projectmanagement

'If we want more women in sport we need to continue breaking down barriers. We have built a huge ceiling of potential, something I could never have imagined when I was younger.' 🙌 Athletic trainer Sarah Finkel, LAT, ATC is proud of the progress of women in sports but reminds us there’s still work to be done. 💪 Catch our full interview with Sarah below. ⬇️ https://lnkd.in/eNYPWXfM #SheMovesTheGame #WomenInSport #WomensSports

The Glasgow 2026 Commonwealth Games announced their updated sports list this morning, but have they made the right choices? 🤔 With popular sports like rugby and cricket excluded, our Research & Strategy Director Chris Argyle-Robinson looks into the numbers. 📊 Check out the findings below. ⬇️ #Insights #SportsMarketing #Research

“Women’s sport isn’t just having its moment, it’s a movement.” Feeling motivated and inspired after attending Leaders in Sport for the first time! 🙌 Speaking to a number of women this week, it clear that these events can feel daunting and a bit alien to many of us - me included! But initiatives like the #WomensSportColletive truly transform that feeling into an empowering, supportive experience - thank you Sue Anstiss MBE. 👏 I gathered some valuable insights from the sessions on offer, learning from industry icons such as Rory Sutherland, and trailblazing sports leaders like Nikki Doucet. Key takeaways 👇 🗣️ We need to change the language around women’s sports. The way we talk about it compared to men’s sport impacts perceived value. 📊 Beware of the averages. The second you average out data, you lose the standout insights. 🚫 Sponsorship 101: what brands hate about sports marketing… ‘the golden handshake’ - announcing a ‘innovative’ sponsorship deal, with a static picture of (let’s face it) two white men shaking hands - let’s be more creative! 💁♀️ 2024 is an amazing time to be a woman in sport! #womenssport #sportsmarketing #LeadersWeek #WomenInSport

The latest She Moves The Game Spotlight is here! 🙌 US college athletic trainer Sarah Finkel, LAT, ATC shares her journey in the sports industry and the challenges she’s overcome in a male-dominated field. Sarah also discusses her optimism for the future of women in sport and offers advice for those looking to break into the industry. 💪 Check out her full story below ⬇️ https://lnkd.in/eNYPWXfM   #SheMovesTheGame #WomenInSport #WomensSports

Redtorch are at #LeadersWeek. 🙌 Alex Ross and Jess Reus are in attendance learning about the latest sports innovations and insights and connecting with new and familiar faces. 💡 If you spot them around the Allianz Stadium be sure to say hello or reach out via the app. 👋 #SportsEvents #SportsBusiness #SportsBiz