Search Laboratory

Hot off the heels of our Future Trends of Organic Search event in London, we're bringing the "Future Trends of SEO" to the Everyman Cinema in Manchester on 15th October. 📣 Join us as we explore the ever-evolving world of search and unpack how we can stay ahead of the curve as marketers. We'll cover how to align your organic and paid strategies and leverage generative AI to maximise the value of your content. You will learn: 📈 How to elevate your SEO strategy in 2024 and beyond 🕵🏻♂️ The blueprint to search maturity and collaboration 🤖 Techniques for leveraging generative AI to drive business growth Save the date - don't miss out: 🕕 9:00 am - 12:30 pm BST 📅 Tuesday 15th October 2024 📍 Everyman Cinema, Manchester Thanks to the expert insights from our speakers during the last event: Alex Walker - Managing Director at Havas Market UK Amy Banks - Director of SEO at Havas Media Network James Bentham - Head of SEO at Search Laboratory Also, a huge shoutout to our guest panel from our friends at Booking.com, Haier, and TrustedHousesitters. Watch the video for a glimpse of what to expect on the day.👀 Sign up now. 🔽 https://ow.ly/N2zR50TAicO #SEO #DigitalMarketing #FutureTrends #OrganicSearch #FutureTrendsOfSEO

SEO has always been a rollercoaster, and the ride's about to get even wilder with AI taking the wheel. 🤖 As SEO professionals, we're used to adapting to constant changes in search algorithms, user behaviours, and ranking factors. However, search engine AI tools, such as Google's AI Overview, are making waves in organic search. So, how do marketers prepare to ride this monumental wave of digital change? By understanding its role in shaping the next era of organic search. Here are the key things you need to know: 🌱 SEO is organic by nature - You can't control nature, as you can't control the evolution of SEO, so all you can do is learn to adapt 🤖 AI is not the enemy – Just like any tool, AI is here to assist us in improving the user experience, not replace human creativity or expertise 👑 Content is still king – No matter how advanced search tech gets, factually accurate, high-quality content remains crucial 🍏 The core of SEO hasn't changed - generative AI may be currently shaping how we approach organic search, but the basic principles remain the same. Learn more about the future of SEO in our latest report. ⬇️ Click here 👉 https://ow.ly/Rolk50TTs1Q #SEO #GenerativeAI #SEOExpert #SearchOptimisation #FutureOfSEO

📣 Google says that links are no longer as important. Well, we think they're wrong. And here's why: In March, Google's Core Updates sparked debate by downplaying the role of backlinks and prioritising practical, original content. However, our Head of SEO, James Bentham and Acting Digital PR Business Director, Zoe Schofield argue that backlinks still play a critical role. 🔗 Backlinks from authoritative sources still build trust and credibility - Links from reputable publications remain crucial for signalling a brand's trustworthiness and authority, which Google continues to assess in its rankings. 🌱 Digital PR relies on backlinks to drive organic performance - Links generated through effective Digital PR campaigns contribute to brand awareness, audience engagement, and link equity, all of which still influence organic search visibility. 🧠 Backlinks are part of a holistic SEO strategy - While Google is diversifying ranking signals, links, alongside content quality and user experience, remain an essential part of a well-rounded SEO approach. Read more about why links still matter here. ⬇️ https://ow.ly/Hewo50TTrtM Do you agree? Let us know what you think in the comments.👇 #SEO #DigitalPR #GoogleUpdates #Backlinks #ContentMarketing #DigitalMarketing"

🤷♀️ Struggling with all of the SEO jargon out there? With terms like Black Hat SEO and acronyms like E-E-A-T, the SEO world can sometimes feel confusing. That's why our team has put together a comprehensive glossary of SEO to help you easily navigate everything from on-page optimisation to technical SEO. Boost your knowledge with our SEO glossary. 🚀 Read our blog to find out more. ⬇️ https://ow.ly/5zlQ50TTqSQ #SEO #DigitalMarketing #SEOTips #SearchEngineOptimisation #SEO2024

Our Creative Studio Director, Mark Wiggins, discusses how utilising data analytics tools in the creative process and embracing new technologies like generative AI can actually improve your campaigns. 📈 In our blog, we explore how creatives can adapt to, integrate, and embrace AI through opportunities it poses to their work. In the fast-evolving digital landscape, AI integration is inevitable. Want to find out more? Read our blog now.👇 https://ow.ly/mPnk50TPngF #AI #aiadvertising #AIinnovation #CreativeInnovation #ChatGPT

Before Google became the go-to search engine, several pioneers shaped how we navigate the internet today. The emergence of SEO in the mid-90s marked a shift as websites competed for top search rankings. Early SEO practices like keyword stuffing were common, but evolving algorithms improved search accuracy.🔎 Here’s a quick look at the search engine timeline: Archie (1990): The first-ever search engine organising scattered web data. WebCrawler (1994): Introduced full-text search for deeper web browsing. Lycos (1994): The first search engine to go public. Infoseek (1995): Allowed real-time content submissions for faster indexing. AltaVista (1995): Natural language search and massive web indexing Then came Google in 1998, forever changing the search engine game. Its PageRank algorithm, developed by Larry Page and Sergey Brin, transformed how we find information online. Today, Google dominates the market, but the innovations of early search engines laid the foundation for modern-day search as we know it. Read the full blog here. ⬇️ https://ow.ly/U9Y150TOqlu #SearchEngines #SEO #HistoryOfSearchEngines #Google #Archie #AltaVista #Webcrawler

🚀 How did we help TrustedHousesitters reach 8 billion views on TikTok? We worked with TrustedHousesitters to help bring their brand to new heights and drive traffic to their site. The results speak for themselves: 😻 Over 8 billion TikTok views with pet-themed campaigns 🎯 489 campaign results, including 87 quality backlinks 👀 16.4 million views across multiple channels Want to know how we did it? Click here to read more.👇 https://ow.ly/4pqa50TOpRs #DigitalPR #ViralCampaigns #TikTok #SocialMediaMarketing

🚨 Retailers 🚨 Google's new AI powered personalised shopping feed is rolling out in the US over the coming weeks, with a global release to follow. Now is the time to give your product feed some love. That means: 🎯 Optimise your product titles and descriptions for relevant keywords and accurate brand information 📸 Ensure product images are high resolution (at least 800x800) with no watermarks, text or logos 🏷️ Implement Merchant Center product schema markup to keep product feed data in line with on site information 📦 Keep your inventory up to date in real-time to avoid user disappointment ✅ Ensure compliance with Google's policies - no naughty words or misleading claims and more! If you need any help with your product feed, drop me a message https://lnkd.in/esMpcHyT #seo #ecommerce #productfeed

🏃♂️SEO is evolving, and the digital marketers need to move fast to keep pace. Multichannel search, generative AI, and changes in user behaviour have transformed how organic search works. But these transformations have brought new challenges. We explore the evolution of organic search and offer expert insights to help you develop a future-proof SEO strategy. In our report, we break down: 🤖 The evolution of SEO and how to keep up with the current trends 🧑💻The role of AI and how to maximise your content value 🚦How ranking signals are changing 🕵️♀️ What are the areas you need to focus on for future-proofed solutions 🏆 How to better track success and align your strategies Click here to read more. ⬇️ https://ow.ly/gelJ50TOhCA #SEO #OrganicSearch #FutureTrends #FutureofSEO #SEOexperts #SEOreport

👩🔬 What have we been cooking in the lab this month? Let's take a look... 🔎 In our latest newsletter, we cover: 🚀 Highlights from the "Future Trends of SEO" event in Manchester 🧪 Using optimisation and experimentation to drive growth with Optimizely 🔎 What came before Google, as we explore a brief history of search engines 🧑💻 How to create a future-proof organic strategy in our 'Future of SEO report' Plus, much more... Subscribe to our newsletter for monthly news, insights and updates. 🚀 #weareSL #marketingnewsletter #monthlynewsletter #digitalmarketing