Search Laboratory

Hot off the heels of our Future Trends of Organic Search event in London, we're bringing the "Future Trends of SEO" to the Everyman Cinema in Manchester on 15th October. 📣 Join us as we explore the ever-evolving world of search and unpack how we can stay ahead of the curve as marketers. We'll cover how to align your organic and paid strategies and leverage generative AI to maximise the value of your content. You will learn: 📈 How to elevate your SEO strategy in 2024 and beyond 🕵🏻♂️ The blueprint to search maturity and collaboration 🤖 Techniques for leveraging generative AI to drive business growth Save the date - don't miss out: 🕕 9:00 am - 12:30 pm BST 📅 Tuesday 15th October 2024 📍 Everyman Cinema, Manchester Thanks to the expert insights from our speakers during the last event: Alex Walker - Managing Director at Havas Market UK Amy Banks - Director of SEO at Havas Media Network James Bentham - Head of SEO at Search Laboratory Also, a huge shoutout to our guest panel from our friends at Booking.com, Haier, and TrustedHousesitters. Watch the video for a glimpse of what to expect on the day.👀 Sign up now. 🔽 https://ow.ly/N2zR50TAicO #SEO #DigitalMarketing #FutureTrends #OrganicSearch #FutureTrendsOfSEO

How can Paid Search and SEO work together to create an effective digital strategy? 👩🏻💻 In today's marketing landscape, choosing between allocating your SEO and PPC budget shouldn't be an "either/or" decision. The best results leverage both.⚡️ Integrating these two powerful channels can improve SERP results and maximise ROI. Here's how you can start to develop a cohesive search strategy: 💡 Use insights from both channels to refine targeting and improve conversions 💸 Capture high CPC keywords organically to save budget and optimise spend 🤩 Gain instant visibility with PPC while your organic SEO efforts build over time 🎯 Target competitor-branded keywords in PPC to boost your brand presence Ready to harness the power of a unified search approach? Click the link below and learn more in our blog. ⬇️ https://ow.ly/W8Bb50TYjTU #SEO #PaidSearch #DigitalMarketingTip #SERPs #DigitalStrategy

Check out our nine top tips to boost your sales this Black Friday. 🚀 ... 1️⃣ Identify your top-selling products from previous Black Fridays 2️⃣ Explore different marketing platforms for optimal ad promotion 3️⃣ Test your ads before Black Friday to ensure a smooth campaign 4️⃣ Uncap your ad budget – you have to spend money to make money 5️⃣ Switch on shopping ads to attract users with higher purchase intent 6️⃣ Brand your creatives to make them stand out against the competition 7️⃣ Expand your target audience - use dynamic search for a broader reach 8️⃣ Use smart bidding strategies to adapt to shifting consumer behaviours 9️⃣ Set up an Amazon brand store to highlight your products and boost sales Read our blog for more tricks and tips.👇 https://ow.ly/K3Uk50TYhrY #BlackFriday2024 #DigitalMarketingTips #PPC #PaidMedia

🏖️ With holidaymakers' expectations soaring, how can travel brands keep up? Travellers in 2024 expect more than just a destination. They’re seeking a seamless, personalised experience and refusing to compromise on quality. Our Account Director, Emily Green, talked to The Drum about the post-pandemic shift in travellers’ behaviour and attitudes while navigating rising travel costs. The key lies in data-driven, reactive marketing campaigns that offer timely tips and tailored strategies. To truly resonate with today’s savvy travellers, businesses must leverage robust data insights to adapt to these evolving demands. Want to know how to stay competitive in this fast-changing landscape? Read the full article here in The Drum. ⬇️ https://ow.ly/CEnb50TTsxn #TravelMarketing #DataStrategy #MarketingTrends #TravelIndustry

📣 Say hello to our new Labbers! ... 🙋🏼♀️ Pippa Burrows - Operations Director 👩🏻💻 Sophie Wylie - Senior Digital PR Account Manager Welcome to Search Laboratory! 🥳 #weareSL Want to learn more about working at Search Lab? Check out our website ⬇ #newstarter #newlabbers #companygrowth #careers #newjob

SEO has always been a rollercoaster, and the ride's about to get even wilder with AI taking the wheel. As SEO professionals, we're used to adapting to constant changes in search algorithms, user behaviours, and ranking factors. However, search engine AI tools, such as Google's AI Overview, are making waves in organic search. So, how do marketers prepare to ride this monumental wave of digital change? By understanding its role in shaping the next era of organic search. Here are the key things you need to know: 𝗦𝗘𝗢 𝗶𝘀 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝗯𝘆 𝗻𝗮𝘁𝘂𝗿𝗲 - You can't control nature, as you can't control the evolution of SEO, so all you can do is learn to adapt 𝗔𝗜 𝗶𝘀 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗲𝗻𝗲𝗺𝘆 – Just like any tool, AI is here to assist us in improving the user experience, not replace human creativity or expertise 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝘀𝘁𝗶𝗹𝗹 𝗸𝗶𝗻𝗴 – No matter how advanced search tech gets, factually accurate, high-quality content remains crucial 𝗧𝗵𝗲 𝗰𝗼𝗿𝗲 𝗼𝗳 𝗦𝗘𝗢 𝗵𝗮𝘀𝗻'𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 - generative AI may be currently shaping how we approach organic search, but the basic principles remain the same. Learn more about the future of SEO in our latest report. ⬇️ Click here: https://ow.ly/Rolk50TTs1Q #SEO #GenerativeAI #SEOExpert #SearchOptimisation #FutureOfSEO

Google says that links are no longer as important. Well, we think they're wrong. And here's why: In March, Google's Core Updates sparked debate by downplaying the role of backlinks and prioritising practical, original content. However, our Head of SEO, James Bentham and Acting Digital PR Business Director, Zoe Schofield argue that backlinks still play a critical role. 𝗕𝗮𝗰𝗸𝗹𝗶𝗻𝗸𝘀 𝗳𝗿𝗼𝗺 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝗮𝘁𝗶𝘃𝗲 𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝘀𝘁𝗶𝗹𝗹 𝗯𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 Links from reputable publications remain crucial for signalling a brand's trustworthiness and authority, which Google continues to assess in its rankings. 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗥 𝗿𝗲𝗹𝗶𝗲𝘀 𝗼𝗻 𝗯𝗮𝗰𝗸𝗹𝗶𝗻𝗸𝘀 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 Links generated through effective Digital PR campaigns contribute to brand awareness, audience engagement, and link equity, all of which still influence organic search visibility. 𝗕𝗮𝗰𝗸𝗹𝗶𝗻𝗸𝘀 𝗮𝗿𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝗮 𝗵𝗼𝗹𝗶𝘀𝘁𝗶𝗰 𝗦𝗘𝗢 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 While Google is diversifying ranking signals, links, alongside content quality and user experience, remain an essential part of a well-rounded SEO approach. Read more about why links still matter here. ⬇️ https://ow.ly/Hewo50TTrtM Do you agree? Let us know what you think in the comments. #SEO #DigitalPR #GoogleUpdates #Backlinks #ContentMarketing #DigitalMarketing"

🤷♀️ Struggling with all of the SEO jargon out there? With terms like Black Hat SEO and acronyms like E-E-A-T, the SEO world can sometimes feel confusing. That's why our team has put together a comprehensive glossary of SEO to help you easily navigate everything from on-page optimisation to technical SEO. Boost your knowledge with our SEO glossary. Read our blog to find out more. ⬇️ https://ow.ly/5zlQ50TTqSQ #SEO #DigitalMarketing #SEOTips #SearchEngineOptimisation #SEO2024

Our Creative Studio Director, Mark Wiggins, discusses how utilising data analytics tools in the creative process and embracing new technologies like generative AI can actually improve your campaigns. 📈 In our blog, we explore how creatives can adapt to, integrate, and embrace AI through opportunities it poses to their work. In the fast-evolving digital landscape, AI integration is inevitable. Want to find out more? Read our blog now.👇 https://ow.ly/mPnk50TPngF #AI #aiadvertising #AIinnovation #CreativeInnovation #ChatGPT

Before Google became the go-to search engine, several pioneers shaped how we navigate the internet today. The emergence of SEO in the mid-90s marked a shift as websites competed for top search rankings. Early SEO practices like keyword stuffing were common, but evolving algorithms improved search accuracy.🔎 Here’s a quick look at the search engine timeline: Archie (1990): The first-ever search engine organising scattered web data. WebCrawler (1994): Introduced full-text search for deeper web browsing. Lycos (1994): The first search engine to go public. Infoseek (1995): Allowed real-time content submissions for faster indexing. AltaVista (1995): Natural language search and massive web indexing Then came Google in 1998, forever changing the search engine game. Its PageRank algorithm, developed by Larry Page and Sergey Brin, transformed how we find information online. Today, Google dominates the market, but the innovations of early search engines laid the foundation for modern-day search as we know it. Read the full blog here. ⬇️ https://ow.ly/U9Y150TOqlu #SearchEngines #SEO #HistoryOfSearchEngines #Google #Archie #AltaVista #Webcrawler