Snowplow

📣 Huge news! We’re thrilled to be named as a Leader in the Analytics & Data Capture category of Snowflake's 2025 Modern Marketing Data Stack report! 🎉 Snowflake's latest report analyzes 9,800 customers and unveils 10 crucial tech categories shaping marketing data stacks in an era defined by AI, data gravity, and privacy. Snowplow has been recognized in this year's report thanks to our ability to help brands collect and analyze customer behavioral data in near real-time, providing rich insights and a scalable data foundation for AI-driven marketing use cases on Snowflake's AI Data Cloud. Click the link in the comments to download the full report. ⬇️ #SnowflakeMMDS #MarTech #AIMarketing #DataAnalytics #CustomerInsights

Traditional analytics tools are holding publishers back. But real-time behavioral data collection is revolutionizing reader engagement. And the impact is significant. Want to see how La Presse automated personalization at scale? La Presse faced a critical challenge: compete in digital media against tech giants while delivering personalized experiences to 4M monthly readers. Their weapon of choice? Snowplow Customer Data Infrastructure. The results speak volumes: 📈 33% increase in click-through rates 📱 25% boost in email/notification open rates 💰 $2.5M in donations through smart retargeting (in just 4 months) The game-changer wasn't just collecting data - it was creating it in real time. La Presse now: → Automatically recalculates reader profiles with every interaction → Triggers personalized content instantly → Delivers precisely targeted advertising that advertisers value See how La Presse transformed their digital strategy: https://lnkd.in/e59p3Xde #MediaPublishing #DataAnalytics #PersonalizationAtScale #DigitalTransformation

Once again I have been lucky enough to attend Superweek Analytics Summit in Hungary, and present to a wonderful audience alongside Elle Whaley on client-side and server-side tracking, and I was also asked to take part in a fun vendor panel as well. It's absolutely my favourite conference in the world, with the best community, attendees and presenters, and I already can't wait for next years. For those interested, our slides can be seen here - https://lnkd.in/eHpnr8a3

Want to peek under the hood of our real-time data collection? ⏱️ Watch what happens when a customer clicks "Add to Cart" on our demo snowboard shop. 👇 In just seconds, we capture it all: product details, cart value, user session, browser info – even custom entities you define. But here's the game-changer: every piece of data is automatically structured and validated before it hits your warehouse. Imagine skipping the endless data cleaning and jumping straight to AI-ready insights. That's what happens when your data is born clean. Watch our full demo to see how Snowplow's Customer Data Infrastructure turns messy behavioral data into your competitive advantage: https://lnkd.in/e-zVH4_6 #DataAnalytics #CustomerData #DigitalTransformation #AI

🎮 2 billion gamers generate 50TB of behavioral data daily - yet most game studios are drowning in data while starving for insights. Just ask Supercell. Before revamping their analytics stack, they could only sample 1% of player events and struggled to connect web behavior to in-game actions. After implementing Snowplow + Databricks, they drove millions of pre-registrations for Squad Busters and doubled their development efficiency. Want to learn how leading studios are breaking free from legacy analytics to deliver personalized player experiences? Check out our latest ebook on unlocking player insights with modern data architecture 👇 https://lnkd.in/eYiihrZh #GameDev #Analytics #Gaming #DataScience

Learning from the brilliant Elle Whaley and ‎Jordan Peck @ Snowplow about the variances and value of Client-Side Tracking vs. Server-Side Tracking has been a game-changer. 💡 One key takeaway: Server-Side Tracking is NOT the same as Server-Side Tagging. It makes sense, but it was a new realization for me—and one I won’t forget now! To help grasp the nuances, they shared a great analogy: think of measuring your own height. As someone who’s particularly short, I can promise I’d never fib about my height 😉—but if you want precise accuracy, you’d go for the server-side version. (pic 1) 💡 My Perspective: A hybrid approach often delivers the best of both worlds—using Client-Side Tracking for clickstream data and Server-Side Tracking for key metrics like purchases, revenue, leads, or content views. They also shared some useful integration tips (pic 2) and highlighted the benefits of combining approaches (pic 3). Overall, they delivered an outstanding presentation, packed with actionable insights and real-world examples (pic 4). This is one “vendor” session I genuinely appreciated. Thank you, Elle and Jordan, for sharing your expertise and providing such practical takeaways!

🌍 Celebrating Data Privacy Day: Join the Conversation on Balancing AI Personalization & Privacy! Data Privacy Day is a powerful reminder of the importance of protecting personal information in an increasingly data-driven world. But here’s the big question: can organizations deliver the AI-powered personalization customers crave while safeguarding their privacy? We’re tackling this challenge in our upcoming panel discussion 'AI-Powered Personalization vs. Data Privacy: Can You Have Both?' Join Snowplow's Yali Sassoon, Amazon Web Services (AWS)' Eduardo Ordax, and Mondelēz International's Nitin Gupta as they dive into: ✅ Building compliant, first-party data foundations for AI. ✅ Creating real-time personalization that feels authentic, not invasive. ✅ Addressing the challenges and trade-offs between privacy regulations and data-driven value. Don't miss it! Save your spot here: https://lnkd.in/dv4PTzxy #DataPrivacyDay #AI #DataEthics #Snowplow

In our latest blog, Snowplow's Co-founder and CTO Yali Sassoon shares a simple definition of what is, and what is not, an agentic application. Yali also shares why agentic applications matter: → Modern agentic apps can develop hypotheses about users → Create personalized experiences in real-time → Learn and iterate from feedback loops → Transform customer journey optimization What's key is that the future of agentic applications will be fueled by high-quality customer behavioral data, enabling: ✅ Real-time decision making ✅ Sophisticated customer understanding ✅ Intelligent journey optimization ✅ Personalized customer experiences at scale Are you building customer-facing AI applications? Learn how leading brands are using behavioral data to power their next-gen AI initiatives. Read the full article here: https://lnkd.in/dwCV27Af #AI #AgenticAI #CustomerData #Innovation #DigitalTransformation #ArtificialIntelligence

It’s Superweek Analytics Summit 2025! We’re thrilled to be in Hungary this week for five jam-packed days of analytics. Attending? Don’t miss Snowplow’s ‎Jordan Peck and Elle Whaley’s talk, 'Client-Side vs. Server-Side Tracking: Myths, Realities, and the Hybrid Future', tomorrow at 18:20 CET. Also, be sure to enter our Lego prize draw! Keep an eye out for our prize draw poster to take part. Find out more about Superweek 2025 here: https://superweek.hu/ #SPWK #DataAnalytics #Snowplow #TechConference #Innovation

🤖 Towards a sensory system for AI agents Just wrapped up my talk at Data Day Texas here in Austin 🌵! I was delighted to talk about bringing sensing & observation systems to the AI agentic space. If we want agents to have agency, we have to let them exist in the world, and that means giving them the ability to perceive the world, and do something about what they observe. Thanks Lynn Bender for inviting me to speak, letting Snowplow sponsor and for throwing the best conference in the US for hands-on data practitioners in #ddtx25