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🔑 What's the key to seeing more posts it'd be really worth engaging with on LinkedIn? This one's a simple change to make! ❌ Stop relying on the LinkedIn homepage feed to serve you up with all your LinkedIn content. ✅ Instead, turn to the "Content search" tool on LinkedIn to laser-focus on bringing up the content you're most interested in seeing. By doing this, you can specify that you want to see all the conversations about eg. "social media marketing". You can narrow it down to just see posts from your 1st-degree connections, which is great for helping you stay engaged with more of them... ... or you can track discussions of the wider LinkedIn audience, which is a great way of engaging with an ever wider pool of potential prospects. Are you using this already, out of interest, or are you excited about trying it? #Linkedin #marketing #DigitalMarketing

This is just one of many professional services firms winning big with what they are doing on LinkedIn. For more examples see: https://lnkd.in/dyESVVYh

💡 Start with your end goal in mind and then build your social media strategy around achieving that end goal. Here's how... #SocialMedia #SocialMediaStrategy https://lnkd.in/eJX7mmv

🔑 Looking to see more engaging posts on LinkedIn? Here’s a simple change you can make: ❌ Stop relying solely on the LinkedIn homepage feed. ✅ Use the "Content search" tool to focus on the content you're truly interested in. Whether it's "social media marketing" or another topic, you can narrow it down to posts from your 1st-degree connections or explore wider discussions on LinkedIn. Start using this tool to stay engaged with your network and discover new opportunities! Are you already using this feature, or excited to give it a try? 🤔 #LinkedIn #SocialMedia

What do you think Recruiters? Probably also a post-covid impact here? We heard from many of you that candidates were reluctant to move in the period after covid and were "rewarding" companies that had stuck by them and had been flexible in retaining work from home options. That's been unwinding as more and more companies seek a return to office that's pushing a lot more people to apply for new jobs. Does that sound right to you?

Struggling to think of what to post on social media? Louise Brogan shared some valuable insights on how to find engaging topics that will captivate your audience. By asking your audience questions, journaling the business obstacles you have overcome each week and sharing the answers to common questions you get asked, you can give yourself a rich stream of topics to post about. What else have you found works for you, when it comes to generating ideas of what to post about? https://lnkd.in/eiN6b9K3

Links, links, links. Have you been avoiding using links in your posts, for fear they will be penalised by the LinkedIn algorithm? Jeff Young debunked some of the myths surrounding using links in posts on LinkedIn, as well as discussing some of the critical factors that contribute to a successful post on LinkedIn. A quick but helpful watch! https://lnkd.in/eT64ahP3

🤔 Thinking of entrusting your social media strategy to an existing team member? It’s a tempting solution—after all, who knows your business better than your current staff? But before starting, let’s take a step back and ensure this approach sets your social media up for success. We’ve put together a quick carousel to help you assess whether your team is fully prepared for the challenge. 💪 In three key steps, you’ll see what to consider so your social media strategy isn’t left to chance. ➡️ Swipe through to learn about: • Assessing the essential skills your team needs to succeed • Determining how much time they can realistically invest • Setting clear goals to keep your social media on track If you feel, on reflection, that you'd rather entrust your social media to experts, we'd love to hear from you! Book in for a discovery call with one of our team through our homepage.

What % of Consulting Firms genuinely win business through what their team does on LinkedIn? Perhaps more crucially, what are the firms doing that are winning business through LinkedIn, ie. what could you potentially replicate in your own firm? These are the kinds of topics we'll be addressing during today's roundtable discussion. It's at 4pm London time / 11am Eastern time. If you've not yet registered and you're a Partner (or handle marketing in your firm), you're most welcome to request a place on the call here: https://lnkd.in/gNEwHESQ P.S. and if you've any particular questions you'd like to see addressed, feel free to drop them in the comments or DM me.

📣 Do you want your company brand to be more visible on LinkedIn? Well, here's the trick... Focus on using the personal profiles of you and your team to get your company brand out there! Why? ⚠️ The LinkedIn algorithm doesn't give much visibility to company posts compared to posts from individuals ⚠️ So if you put all your efforts into building a company page and sharing posts via the company page, you'll only reach a modest audience. vs. Putting that same effort into getting your company brand shared by individual team members will multiply your visibility and results! BONUS TIP: if the individuals are people who actively engage on LinkedIn then the results will be magnified further still. 🔍 If you're in any doubt this is true, just think how few company posts you've seen in your feed today (and most you have seen were probably "Sponsored posts", ie. the company has paid to have that post seen) If you need help with this, feel free to head over to the Social-Hire website, and we'd be happy to arrange a call. #branding #SocialMediaMarketing #marketing