SocialChain

What did the past month bring in the world of SocialChain?  Well, it didn’t come home, but we were most definitely on our a-game. ⚽️   In July’s Chain Mail, expect to learn:      🎙️ Why creating accessible creative content is an achievable ambition for brands, courtesy of our latest SocialMinds podcast guests, RNIB’s Helen R. Dutson and Holly Tuke     📙 How to get your hands on a copy of a brand-new research report, AI-Insights: The New Strategic Frontier, hot off the heels of our session at MAD//FEST with Brave Bison 🍏 Our midweight creator Georgia Hill’s advice on whether brands should have a brat summer...    Sit back, relax and have a read 👇 [Image description: A black background with white text reading "SocialMinds ChainMail" in the bottom left of the image. To the right of this text is a side profile image, enclosed within a circular graphic, of Matt Garbutt, director of AI & creative at Brave Bison, standing at a lectern on a stage at MAD//Fest.]

We're excited to announce our new growth director Ramiz Abusham! ⛓️🎉 Ramiz brings a wealth of experience to the role, having previously led growth and partnerships at Accenture Song. Previously, he held senior positions at the tree, iProspect, and PHD. He’ll be developing growth strategies to take our client partnerships to even greater heights, plus he’ll be working with the wider Brave Bison growth team to build custom solutions for clients across the company’s media, marketing and commerce delivery specialisms. Ramiz says: “I’m thrilled to collaborate closely with the brilliant team at SocialChain and the wider company, to embed our evolving proposition with clients, and elevate SocialChain to its next phase of growth.” 🔋  Welcome Ramiz! 🦬    📰 Get the full debrief in Prolific North: https://lnkd.in/dfS7QJiY 

Navigating today's digital landscape demands precise audience insights. But for brands, creating effective marketing strategies that rely on these insights can be a significant drain on resources. 💰 Our solution? AudienceGPT. 🤖 Our innovative proprietary AI tool combines our teams' marketing expertise with advanced AI to streamline strategic planning and enable quick, data-driven decisions. Check out the latest research report from SocialChain and Brave Bison to learn: 👉 How AudienceGPT supports the customer journey from discovery to advocacy 👉 The use cases for AudienceGPT across different data scenarios 👉 Key takeaways from our research and future prospects for AI in marketing 📓All the insights. None of the guesswork. ⬇️Download your free copy of AI-Insights: The New Strategic Frontier now: https://lnkd.in/espCvaBC

Is AI all hype? Goldman Sachs thinks so, but agencies have a different view. 🤖 When The Drum asked industry leaders what the impact of AI on marketing is likely to be, Hannah Baker, our Chief Marketing Officer told them that at Brave Bison and SocialChain, AI is helping us democratise strategy at scale for our clients, arguing that it's crucial for agency leaders to embrace it — or risk being left behind. Curious about what AI could do for you? Take a peek into the minds of some of the industry’s best 👉 https://lnkd.in/eye3e5vp

If you’ve never considered it before, making accessible content can seem daunting. But take it from RNIB’s social media officer Holly Tuke: it’s easier than you think. ✅   You might even be halfway there already. Including captions in your videos is standard practice on social because it makes them accessible to everyone, whether you’re hard of hearing or watching the video in a quiet setting with no headphones. 🎧  When posting on X, opt for threads over lengthy single posts. For one thing, this makes your content easier to read for screen reader users. And for another, it’s just good practice on a platform best suited to short, snappy updates.  Tune into the full episode for more tips on how to create inclusive content with Holly and RNIB’s social media content manager Helen R. Dutson: https://pod.fo/e/250324   [Video description: Holly sat on the sofa talking into a large podcast microphone in the SocialMinds podcast studio. She is a white woman with shoulder length brown hair with a fringe, wearing black glasses and a black long-sleeved top with white stripes, and black trousers.]  

It’s time for your regular lowdown on all the unmissable updates from the land of social. ⏰    On today’s episode of Social in Six, Eve Lily Young and Melissa Harvey cover two key updates from TikTok, including virtual influencers and a new ad format that lets you take creator content to the big screen. 🍿     They also discuss an improvement to Instagram’s Collab posts and the news that X is set to introduce a new way to engage with post replies.     🎧 Listen now: https://pod.fo/e/255000

The IPA (Institute of Practitioners in Advertising) Bellwether report for Q2 is live, and with the summer of sport plus a change in government, all signs seem to point to a stable and optimistic remainder of 2024. But as the cost-of-living crisis continues, will brands find it tricky to get consumers to part with their hard-earned cash? 📗 “Not all agencies will benefit equally,” says our group strategy director Ric Hayes. “There will be a higher demand for innovative and effective marketing strategies that focus on in-person interactions and digital experiences.” 📈 🗞️ Read Ric’s full comment over in Campaign UK 👉 https://lnkd.in/exEybpxu  

Is it just us, or has the Monzo Bank x Greggs collab taken over your feed today? 👀 For all the marketers out there, our SocialMinds podcast episode with Monzo’s social media lead Richard "richard cook" Cook might not tell you how this collab came about (at least, not YET...Greggs, you know where we are if you want to make SocialMinds x Greggs happen.) But it WILL tell you:  💳 How Monzo makes people want to follow a bank on social  📈 How to turn tracking into shareable content  🤪 Why corporate brands should embrace their playful side 🎧 Listen now: https://lnkd.in/ebPBN2jn 

If you’ve ever visited our website or been to a SocialMinds Live event, you’ll have heard us talk about “people over platforms”. It’s the thread running through everything we do – but what does that mean in practice? 🧵    In our latest episode of the Linkup, the series that spotlights the people behind our award-winning work, SocialChain’s strategist Kieran Hughes breaks down our people-first philosophy and how it feeds into his work building out social strategies for some of social’s biggest brands.    👉 Read our content marketer Melissa Harvey’s full interview with Kieran: https://lnkd.in/em4jPDMt [Video description: Kieran and Melissa are sat on the sofa talking into a podcast microphone in the SocialMinds studio. The background setting, backlit in pink, features a brick background and tall green plants behind them. Kieran is a white man with blue eyes, a short beard and wavy dark brown hair, wearing a grey knitted sweater and a gold chain. Melissa is a white woman with wavy light blonde hair tied up in a clip, wearing a white T shirt and grey knitted vest.]

Have you read our latest research report yet? 👀    AI-Insights: The New Strategic Frontier is a deep dive on our silicon audience strategy from the teams at Brave Bison and SocialChain. And before you ask what silicon audiences are...they’re nothing to do with Mark Zuckerberg or Apple. 🍎      Silicon audiences use AI to group people based on their digital behaviour to deliver more targeted and effective marketing. Using our proprietary AudienceGPT tool, we’ve been leveraging this behavioural data to transform strategic planning for our brands. 🤖    ➡️ Curious? Keep swiping to learn how AudienceGPT can do the same for your business.     📥 Download our research report for free to find out more: https://lnkd.in/espCvaBC