Space Doctors

Nos vamos! Next week, I’ll be traveling to Bogotá where Francesca Millar and I will be working closely with our clients to shape the future of their portfolios. I’ll then be joining our US VP, Michael Thomas, in MIAMI to attend IIEX LATAM, then I'll be heading to Mexico City for a final stop. If you’re in any of these cities and would like to chat about cultural strategy, futures and foresight, innovation, creative strategy, rituals design, sensory semiotics and how they can help your business, feel free to reach out. I’d love to connect! #SpaceDoctorsLATAM #IIEXLATAM #BrandStrategy #CulturalInsights #MeaningfulFutures #CreativeStrategy #Futures #Foresight #RitualsDesign

Purple is the new green! 🍇 Discover how Ocado Group partnered with Space Doctors to breathe new life into its visual identity. 💡 Using deep cultural insights and semiotics, they swapped the familiar green for a bold grape hue, setting Ocado on a new course for their brand. The resulting redesign shows Ocado having evolved. It feels fresh, vibrant and future proof. Curious about the transformation? Explore how the brand refresh is shaping Ocado’s presence across digital platforms and beyond. Read the full case here 👉 https://lnkd.in/eVE9Kmj2 #DoWhatMatters #CulturalInsight #VisualIdentity

Underconsumption core / Normal consumption / Forced overconsumption - have 'consumers' ever been more aware of what they're consuming? 🛒 📉 If there's one TikTok trend brands should takeaway from this summer it’s the underconsumption core / normal consumption trend. 📉This is where we're seeing people show their stuff used right up to the end - scuffed shoes, empty makeup palettes - but also that they have a limited amount of it e.g. one good jacket, a small skincare selection. 📉 The reason why this is interesting is not only because of the urgency of the climate crisis, but also the cultural reframing of excess vs minimalism. 📉 This trend brings together all of the micro drivers of change in culture that I'm seeing in my recent projects, from the cost of living to ageing populations to the huge craving for nostalgia, but also a desire for slowness, not wanting everything in your life to be AI-optimised and hyper-efficient and then embracing the messiness and imperfections of life (as we saw in the fun chaos of Brat summer). I think this is really important from a brand POV because this is indicative of a much bigger behavioural and cultural shift away from the new, the obsession we have with youth and following every trend in a way that is inherently unsustainable. Its more important than ever for brands to connect with people on a much deeper level than just dropping new collections based on short-lived trends. We're already seeing a exploration of 'forced overconsumption' where people are questioning those products that are deliberately not made to last, and the aggressive innovation cycle where the stuff we already own becomes 'outdated' too quickly. So when planning ahead for 2025, if all brands can offer is newness, they will need to re-evaluate the emotional and cultural connection they have with their customers. I spoke to Forbes earlier this year about 'what happens when consumers stop consuming' (not to say I called this trend early 😏) if you want to read more: https://lnkd.in/ep6sek7z #culture #semiotics #trends #underconsumption #underconsumptioncore #trendforecasting #2025trend #tiktoktrend

Introducing ADIDAS ‘VIBES’, mood fragrances for all! In a fusion of olfactory art and neuroscience, we proudly unveil the adidas ‘Vibes’ collection—more than just a scent, it’s an attitude, a Vibe. Crafted by world-class perfumers, ‘Vibes’ meets the needs of everyday life, from athletes to trendsetters, and is scientifically proven to elevate your mood. Whether you need to Power Up, Relax, or Escape, this collection offers a captivating, long-lasting journey that matches your mood. We are excited to have adidas brand partners Ava Max, Nia Dennis and Sasha Zhoya as ambassadors, who capture the vibrant energy and inclusive spirit that defines ‘Vibes.’ With ‘Vibes’, we keep innovating and pushing the boundaries in the world of fragrances. It’s a major step in our ambition to accelerate our mass fragrance business. #adidasfragrance #adidas #CotyPride #CotyFragrances Coty