Sparks EMEA

Sparks partnered with Workday to bring Workday Rising to life, delivering an immersive experience that helped amplify the brand. From the stunning 705-tile LED sphere to interactive demos and personalized journeys, we crafted every detail to position Workday as an AI and innovation leader. Attendees were wowed by cutting-edge product launches, hands-on labs, and open-air theaters - all set against the inspiring 'Forever Forward' theme. #WDAYRising #EventProduction #BrandExperience #ExperientialMarketing

Jason Megson, our Sparks SVP International, spoke with The Drum about his thoughts on how the findings from the latest IPA (Institute of Practitioners in Advertising) Bellwether Report will impact the growth of the business. "Our growth plans remain steady. Live events benefited from a post-Covid boost as in-the-moment, shared experiences were valued in a new light – and that trajectory has continued thanks to their direct consumer connection and ability to build long-term brand equity." https://lnkd.in/eHf_AEmS #IPABellwether #events #poweredbysparks

Sparks EMEA was thrilled to help bring Atlassian Team24 event to life at Fira Barcelona last week. Team 24 is Atlassian’s annual flagship event where professionals, teams, and industry leaders come together to explore the future of teamwork, collaboration, and productivity. From immersive spaces to an engaging expo, Sparks delivered an experience that brought innovation and collaboration to life for teams across the globe.  #poweredbysparks #atlassian #brandexperience  Sparks

Our EMEA ECD Trin Bharij-Basra joins 58 creatives from 21 European countries today in judging the ADCE - Art Directors Club of Europe awards. A huge honour to be part of this amazing jury and we are looking forward to celebrating with the winners at the awards in November in Barcelona. #poweredbySparks #creativity #experiential

Our SVP International Jason Megson comments on the IPA (Institute of Practitioners in Advertising) Bellwether Report in todays Campaign UK. “It's encouraging to see the event sector still showing growth in Q3 2024. As companies grapple with budget freezes, they are focusing on strategic channels that offer direct consumer engagement and can drive long-term brand equity.” #IPABellwether #events #poweredbysparks Sparks

We are excited to share a glimpse into the Databricks Data+AI World Tour in London. This global series plays a vital role in shaping the conversation around data and AI innovation, connecting industry leaders to explore how businesses can harness the power of data-driven solutions and how AI and data engineering are transforming industries. Sparks was proud to deliver a seamless and dynamic experience in both London and Sydney. #poweredbysparks

Experience how we bring 'Experiential Everything' to life, any way you need it. #ExperientialMarketing #Experiential #EventMarketing #PoweredBySparks #BrandExperience #TradeShowExhibit #TradeShow

What a great session today at Festival of Marketing - full house and packed with energy! 🎉✨! Fresh off the heels of our hugely successful Prologis’ #GROUNDBREAKERSEvent our very own Tracy Ward took the stage with Jason Megson for a powerhouse discussion on redefining B2B marketing. 🚀 We dove into customer-centric storytelling, the magic of embracing customer diversity, navigating the elusive dark funnel, and the art of taking bold, calculated risks. Plus, evolving thought leadership tactics that keep us ahead of the game. It was a masterclass for anyone looking to thrive in the B2B world. Key takeaway: "Be an outstanding brand, not just a fine one." #TeamTracy 💪🔥

A successful Sparks session at today's Marketing Week Festival of Marketing in London with our SVP International Jason Megson and Tracy Ward of Prologis. They blew open the B2B marketing model with insights on the benefits of risk taking and testing new approaches. What worked in the past won't work now, and marketers must learn how to reshape their B2B brand building strategies or risk losing out on future opportunities.  #FoM #B2B #Marketing #PoweredbySparks

A live look at the Outernet in preparation for the #GROUNDBREAKERSEvent. Wishing you were here? You can watch it LIVE on LinkedIn! Don't miss out on these exciting sessions: Legendary Logistics With FedEx and Prologis Frederick W. Smith - Founder and Executive Chairman, FedEx Corporation Hamid Moghadam - Co-Founder, Chairman and CEO, Prologis Susie Gharib - Anchor and Senior Special Correspondent, Fortune The Next Normal: The Future of Delivery Alexander Coates - President, Airspace Dr. Stephan Peters - Member of the Management Board, Rhenus Logistics Patrick Hertzke - Partner, McKinsey & Company Automotive Practice Dan Letter - President, Prologis Fashion Forward: Everyone is Unique Paolo Zannoni - Executive Deputy Chairman, Prada Group Andy Ruben - Founder and Executive Chairman, Trove Kirsty McGregor - Executive European Editor, Vogue Business AI Odyssey: Charting the Next Frontier in the Supply Chain Nicole Mazza - Co-Founder and Chief Customer Officer, Relay Technology Josip Cesic - Co-Founder and CEO, Gideon Sineesh Keshav - CTO, Prologis Leadership for a Changing World The Rt. Hon. Tony Blair - Prime Minister Great Britain and Northern Ireland (1997-2007) Hamid Moghadam - Co-Founder, Chairman and CEO, Prologis Susie Gharib - Anchor and Senior Special Correspondent, Fortune Energy Forward: Partnerships, Democratization and Digitization Jean-Pascal Tricoire - Chairman, Schneider Electric Susan Uthayakumar - Chief Energy and Sustainability Officer, Prologis Toby Ferenczi - Founder and CEO, Granular Energy Better Health through Innovation and Design Dr. Kristin Anne Rutter - Executive Director, University of Cambridge Health Partners Peter Skillman - Global Head of Design, Royal Philips Josh Makower - Yock Family Professor of Medicine and Bioengineering, Stanford University Schools of Medicine and Engineering NAOMI GRIMLEY - Strategic Communications Advisor, Tony Blair Institute for Global Change Electromobility: The Next Generation of Racing Anton Wass - Founder and CEO, Stark Future SL Alberto Longo - Co-founder and Chief Championship Officer, Formula E Scott Marshall - Chief Customer Officer, Prologis Endurance: The Supply Chain of Survival Bear Grylls, the master of survival Watch the event: Part 1: https://lnkd.in/eEbjvffY Part 2: https://lnkd.in/eQSrfTkM