Spring Drive

This October Spring Drive booked 8 meetings in around 2 weeks for a client. This is a lesson on pain-timing. Most of them came from 2 segments (we have 6 in total for this campaign). For one of the segments it was just a great use case for a relevant ICP. But the other I found interesting. We messaged agencies about a pain that wasn't just hyper-specific - it was time-specific. What do I mean by this: The pain was something that had popped up and got their industry talking over the last few months. Almost like a trend. (no btw, its not deliverability to email agencies lol). But it got me thinking - resonance isn't just about relevance, its also about timing. No, not triggers - that's a separate type of timing. But pain timing. And it breeds another layer of research. Not just horizontal layer of research on an ICP (which is crucial btw) - what are their pains, problems, triggers etc. But also - what's happening right NOW in their space. I don't think this is a necessity of messaging strategy, but I do think it adds dimensions to how you can resonate over and above your competitors. Spring Drive out. PS - Spring Drive helps B2B businesses in EMEA and North America book sales meetings every week with resonance strategy. If you want more pipeline, DM me “Drive” to learn more.

I don't know how many Founders/Sales teams are consistently doing this but it will make a world of difference to your campaign quality and deliverability.

How we sent 138 interested leads to a client last month. And the personalization we used. Our client was targeting retail and local hospitality. Here's how we personalized and made it relevant. Our client sells physical products in the drinks space. So we knew that a key point of relevance was WHAT the ICP company sold. We used AI to find the names of specific products or selection categories at these companies. Then we mentioned this as being the reason we thought our product would be a good fit for them to sell. The key is that this personalization is extremely relevant to the reason for the outreach. The lesson here is this: Try and find a personalized variable that is highly relevant. Not just relevance because relevance > personalization. Personalization, that is relevant. Our client has already closed some of those deals with more coming through, including an Enterprise retailer just last week.

💡 CERTIFIED PARTNER SPOTLIGHT 💡- Mohan ‎Muthoo 💬 🇬🇧 🌍 Spring Drive Skyrocketed their Reply Rates by 500% Using Smartlead 😱 🔥 Key Wins 🔥 📈 500% increase in reply rates 🗓️ 300-400% boost in bookings 📥 Enhanced deliverability and campaign effectiveness 💡 Improved conversion rates & client engagement with subsequences functionality - 🚀 Scaled outreach efforts seamlessly Curious how they achieved it? Read more 👉 https://lnkd.in/geR9Gee7

Announcement time. Out of over 1000+ top-tier lead gen experts and cold email pros, I’m over the Jupiter to share that Spring Drive and I have been selected as a Smartlead Certified Partner. Big thanks to Vaibhav Namburi, Alka Gupta and the rest of the incredible team at Smartlead for recognizing Spring Drive and the work put in to deliver exceptional results for clients - not to mention building a ridiculously high-performance tool to help us to that. I will continue putting out what I hope is helpful content for everyone around B2B lead gen, and of course always do our very best for the clients we serve. Anyone got questions about how to excel at B2B lead gen... Comment below and I'll help :) #smartlead #springdrive

big news. Attio a top CRM company just absolutely smashed it with a campaign focused on the future of CRM. With AI and tech moving at lightening speed, this space is changing rapidly - an exciting place to be as someone running my sales and marketing agency, Spring Drive. Major thanks to Heather Rowland and the team at Attio for including me in this campaign - definitely feels a bit cool to be on a billboard in Times Square. check out Attio in the link in the comments too. #sales #marketing #CRM #attio

This is why you're not getting clients. You're trying to sell your product immediately. Or you're trying to book a meeting immediately. Look. Sales is a process. Prospects are people that don't know you. You need to build trust, and guide them. Step 1 is to focus on generating the warm leads. This is where everything starts. And if you do this well, you set yourself up for more calls booked. Read the carousel you plums. #coldemail #leadgeneration #sales

Clay just selected me as one of their Certified Clay Experts. Thanks to Thomas Colitsas and their excellent team for recognizing the day-in-day-out work I do with Spring Drive for clients which Clay plays such an important role in. If you'd like to work with me DM me or book directly in at springdrive(.)co. p.s. repping United Kingdom - shout out Felix, Jack and John

1st campaign? Here's how to nail it. Truth is your first campaign is never going to give you the best results - its all about testing and getting feedback from the market. But here's a bunch of lesser-known tips to help you get the best out of that campaign. Read the carousel you weapons. Spring Drive can you help you smash this - just get in touch via a DM, or my personal favorite - come over to my flat at 3am and knock on the door. I'll probably be rocking back and forth in the utility cupboard whispering 'deliverability' to myself. #leadgen

Book 15 calls a month in 3 steps. (And a 4th bonus step) Or hire Spring Drive to do it for you. Or go to the gym. Or draw a double decker bus with crayons. Me? I'm buttering toast we speak (regardless of when you see this post). Follow for more lead generation content like this one about my buttered toast. #leadgeneration