Stand

It’s not easy to go up against the biggest global brands that dominate their industries—and that’s exactly what challenger brands do. But what defines a challenger brand? 🧐    Challenger brands are companies that set out to disrupt the status quo, dreaming big and thinking of creative ways to market themselves. Their bold and unwavering approach helps them to connect with their audiences and raise their profile to get ahead of the competition.    Airbnb, Uber, and Netflix are a few examples of companies that have re-defined their industries and have even become trendsetters with innovative marketing, advertising and streamlined services with customer convenience in mind.    📈 While the end goal is always the same - to grow business and increase market share, challenger brands may also focus more on social, environmental or cultural issues alongside their long-term business goals.    Have any challenger brands caught your eye recently? Let us know in the comments 👇    #Marketing #Advertising #Business #ChallengerBrands

📢 Influencers have become key players in connecting brands with audiences. The influencer market has been steadily growing in the last several years and shows no sign of slowing down. Influencers can be categorised into different categories based on their follower count, reach and content focus/expertise.     Working with influencers isn’t a one-size-fits-all approach, they can provide useful exposure for products and services, but you’ll need to do your research and tailor your strategy around what type of influencer best suits your business and specific campaigns.    #Marketing #PR #Influencers #SocialMedia     Swipe through for a breakdown of different influencer categories and see what might suit your business 👉 

🎗 This week is Remember A Charity Week. Together with Remember A Charity, we're celebrating the generosity of the British public and the growth of Willanthropy - the act of leaving a gift to charity in your will. Check out why it's become Susie Dent's favourite word in this month's Big Issue👇 #RACWeek #Charity #Wills https://lnkd.in/eHSABKSe

🇺🇳 Today marks the International Day of Charity, a day to raise awareness and encourage people, NGOs and organisations to help others through volunteer work and philanthropy.     Here a few ways you can support charitable efforts in your community 👇  . Donating to a charity  . Volunteering   . Organising fundraisers  . Spreading awareness  . Supporting your local charity     At Stand we know that charities have the power to change the world for the better. We’re proud to work with game-changing charities including Remember A Charity, Magic Breakfast and Hospice UK, to encourage charitable gift-giving, ensure no child goes hungry, and champion hospice care.   From small to large, every charity makes an impact ❤️    #InternationalDayOfCharity #Charity #Volunteering   Read more about International Charity Day here - https://lnkd.in/g76Mdsb

⭐ Capturing the weird, wonderful, wacky and wise – August was jam-packed with creative campaigns. They’ve given us plenty of inspiration for presenting serious issues in engaging ways, whilst still getting the core message across.     Here are some of our favourites 👇     🌊 Tom Daley and Malibu’s ‘Don’t Drink and Dive’ – Though it initially appears light-hearted, this campaign delivers an urgent message: raising awareness of the startling fact that 1 in 4 drowning incidents are alcohol-related.     🐳 Thomas Cook and the Marine Conservation Society – through images of (deflated) inflatable toy animals, a striking contrast is drawn between beach fun and the real environmental impact of discarded waste on marine wildlife.     🐱 Hypnocat – Flipping conventional storytelling on its head, the giant pink hologram cat floating around Waterloo Station is certainly eye-catching! It’s on a bold mission: to engage more people in The Great Cable Challenge, which aims to recycle one million wasted cables in the build-up to International E-Waste Day.     #CreativeRoundup #Marketinginspiration #CampaignSpotlight #Awareness  

♂️ Despite strides being made in access to sport for people with learning disabilities and health conditions, more needs to be done according to former England cerebral palsy footballer Jordan Smith, health equalities lead and quality consultant at Dimensions UK. 🚧 Notable improvements have been made with relation to swimming and cycling accessibility with the Legacy of the London 2012 games, but barriers still exist, ranging from transport logistics to costs and even physical access to buildings. Jordan remarked “A lot of the people who we support need their own transport or bigger vehicles, or it might be taking two buses to get somewhere. So, we are almost there, but there are still little tweaks we need to make”. Jordan highlights that work needs to be undertaken to continue equal access to sports and in raising awareness of learning disabilities and any requirements that may be needed for people. So, while progress has been made, there’s still room for improvement in advocating for a fairer society with equal opportunities and accessibility to activities like sport 🤝 #Accessibility #Equality #sports Read here for more information on the push for equality in sports - https://lnkd.in/eNxf5hmC

Our team is passionate about what they do, both inside and out of work – we’re proud to support Grace French and Mey Tang as they take on an abseiling challenge to raise vital funds for the University College London Hospitals charity. We’ll be cheering them on, will you be too?

⚡️How do you make waves in a well-established and competitive industry such as the energy sector? Look at Octopus Energy’s story. 🐙 Despite only being founded in 2015, Octopus Energy has become the fastest-growing energy supplier in the UK energy industry, now supplying around 7 million UK homes with a presence in 18 countries. Octopus Energy focuses on green, 100% renewable electricity, powering homes with zero carbon footprint and offsetting millions of tonnes of CO2 as the company pushes towards its pledge for sustainable energy. ❓So, how did they achieve such fast growth in an already well-established industry? By developing a strong brand identity and high-quality customer service driven by dynamic, lower pricing and focusing on customer satisfaction and green energy over pure profit motives. Helmed by founder and CEO Greg Jackson, Octopus Energy lobbied for fairer energy pricing for years, raising its profile and reputation with customers and advocating for the energy price cap during the recent energy crisis. Find out more about Octopus Energy’s success here - https://bit.ly/4cpqHHm #Sustainability #RenewableEnergy #Branding

Balance Power CEO Phil Thompson shares his views on the importance of balancing different types of renewable energy sources to ensure a successful transition across the UK. We are proud to support our longstanding client Balance Power in leading conversations about the direction of travel for the renewables sector and the technologies we need to achieve net zero.

🌱 Nurturing your brand is a powerful strategy to boost business value, strengthen customer bonds, and carve out a unique position within your target market 🎯 A well-nurtured brand is instantly recognisable and will facilitate the process of acquiring new business as it will be carried by positive sentiment and word-of-mouth from returning customers. So how do you nurture a brand? Here are a few ideas and potential results that can come from it: 🧑🤝🧑 Build a relationship with your audience - fostering a strong relationship with your audience builds trust and loyalty. Loyal customers are more likely to make repeat purchases and recommend your brand to others, driving up sales and market share. 💟 Develop your brand image - as your brand gains recognition loyalty will follow, making it easier to introduce new products or services. Your existing customer base is more likely to try them, facilitating quicker market penetration and business growth. 🤝 Make use of partnerships -– Finding like-minded businesses can be a great benefit for both parties, opening them up to new markets and customers and collaborating on resources and content to supercharge your messaging. By investing in your brand, you’re not just building a name—you’re creating a strategic long-term asset that will drive growth, increase your market share, and solidify your standing in your industry 📈 #Branding #Marketing