The Collection Magazine Autumn-Winter 2024/25 is now online.
Editor's Letter (Extract)
This is also the time of year to reflect on the tourism scene in the region in 2024, especially focussing on Croatia and Montenegro which rely inordinately on this fragile industry. Croatia can rest on their laurels at the end of a very successful season. The country can be optimistic also with (finally) exciting new projects underway, such as Marina Resort Cavtat, the first Marriott in Croatia in Opatija, the new Wyndham Grand Novi Vinodolski and many more. The Isolano Cres - Autograph Collection, Pullman Zagreb, Keight Hotel Opatija, and Curio Collection by Hilton were just also opened this season. While my Croatian friends envy the prevalence of international luxury hotel brands in Montenegro, they excel with boutique hotels. From Dubrovnik and Korčula to Hvar, Dugi Otok, and Istria, their boutique properties set a gold standard. A special mention goes to Impresia, a collection of Croatian hotels offering distinct and memorable experiences. Names like Vila Nai 3.3, Maslina Resort, Palace Elisabeth, Lešić Dimitri, Meneghetti, San Canzian, Alhambra, and Ikador deserve applause.
In Montenegro, the 2024 tourist season was lacklustre - prices soared, and services fell short of five-star standards. The hardware is there (brands etc), but the software (infrastructure, airports, services) will take considerable time to catch up. Adding to the challenges, the increase in VAT on tourism services to 15% is expected to negatively impact the coming season. On a positive note, projects like Horizon at Luštica Bay and Synchro Yards in Porto Montenegro may rekindle investor confidence. Porto Montenegro is poised to become the region’s most fashionable destination next summer, with several renowned fashion brands making their debut. Meanwhile, Kolašin has the potential to become a new star on Southeast Europe’s tourism map, provided collaboration with the government is strengthened.
We are particularly delighted that small family run businesses like Casa Del Mare Hospitality Group and Forza Hotels are thriving. They’re not just excelling locally but are also preparing to compete in the EU market – we wish them all the best!
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