TBA PLC

At TBA, we are a global brand experience agency dedicated to transforming the way brands connect with their audiences. By leveraging culture, trends, and insights, we drive creativity that sparks innovation across every touchpoint in the consumer journey. Our mission? To create meaningful interactions that not only engage but inspire. From immersive events to digital experiences, we craft stories that leave a lasting impression. Watch our latest showreel to see how we elevate brand storytelling and create moments that captivate audiences. #BrandExperience #Innovation #Creativity #ImmersiveEvents #ExperientialMarketing #Storytelling #GlobalBrandAgency #EventAgency #ShowReel

#ExperiencesWeLove: Snap Street Immersive Pop-Up by Snapchat x Cosmopolitan UK This past weekend, Snap Inc. took over London’s Ely’s Yard and turned it into an actual ‘high street’ aka ‘Snap Street’ – an immersive beauty and fashion pop-up experience featuring AR technology and some of the UK’s most beloved high-street brands like #Depop, Made by Mitchell, #Boots and Alo Yoga! 💡 Why We Love It: • Immersive & Interactive: From Depop’s Claw Machine to Alo’s morning yoga flow, every corner of this event was filled with unique experiences that invite you to engage with the brands in creative ways. • Fashion Meets Tech: Snap Street blends fashion with innovative AR technology, letting visitors become Cosmo cover stars or test Boots' virtual makeup mirrors. This fusion creates a memorable, forward-thinking way to experience beauty and style. • Community Vibes: Free Cosmopolitan issues, beauty tips from Boots’ makeup pros, free personalised phone charms from Depop seller @SantexSanteand, and free coffee throughout from Snap Street’s ‘Ghost Café’. Snap Street found simple ways to ‘give back’ to their community. Snap Street by Snapchat x Cosmopolitan is a perfect blend of innovation, fashion, and fun, delivering memorable moments that immerse consumers in the ultimate AR high street experience. #experienceswelove #brandactivation #snapstreet #snapchat #immersiveexperiences #ar #fashion #cosmopolitan

#ExperiencesWeLove: Netflix’s “As Seen on Netflix” Pop-Up in London 🌟 In honour of Mental Health Awareness Day today, we’re spotlighting an activation that is supporting the cause – Netflix's “As Seen on Netflix” pop-up, in partnership with Mind. 🔑 What’s the Story? On 12th October in London and 19th October in Birmingham, Netflix is teaming up with Mind for a one-day-only pop-up. Fans can buy unique items from their favourite shows, such as Eric’s bike from Sex Education or Princess Diana’s jeans from The Crown. In addition, there will be an online auction on Mind’s eBay page, starting on the 11th October, for other special items, such as Lady Whistledown Papers from Bridgerton, and Dushane’s jacket from Top Boy. All in-store and auction proceeds will support Mind’s work for mental health. 💡 Why We Love It: • Supporting Mental Health: This collaboration couldn’t come at a more important time as we raise awareness today for mental health. • Celebrating Fandom & Social Good: Netflix is connecting its fanbase with a cause that truly matters, transforming fan enthusiasm into support for mental health. • Immersive & Exclusive: The experience lets fans step into the world of their favourite shows, with the exclusivity of limited-edition items adding extra excitement. Netflix’s pop-up demonstrates how brands can blend cultural relevance with social impact, championing mental health support through an unforgettable experience. 👏 #MentalHealthAwarenessDay #MentalHealthAwareness #Mind #MentalHealthMatters #Netflix #BrandActivation

Blog Post alert 📣 Game Changers: Shaping the Future of Sports and Fan Engagement We recently hosted our insight event on the evolution of sports and fan behaviour, with discussions from industry experts: Jonathan Tesfamariam (YouTube), Abbie Raybould (TikTok), Kirsty Patterson (DHL), Zoe Burton (Deloitte) and David Coulthard (ex-Formula 1 driver). Interested in reading more about these discussions? Head over to our new blog post: https://lnkd.in/ej8U5TrN #Insightevent #Sportsevent #Futureofsports #Fanengagement #Youtube #Tiktok #Formula1 #Deloitte #DHL

We are proud to have partnered with Venture Global LNG for the 5th year running to deliver their stand at Gastech Exhibition & Conference, Houston 2024. Our team was responsible for managing everything from the initial concept and design through to flawless on-site execution.     This event was all about innovation and connection. We took a comprehensive approach to designing a space that wasn’t just visually stunning, but also optimised for interaction and engagement. From the impressive structures and interactive screens to the Energy Club Partnership Design, and Venture Globals off-site event, each element was curated to ensure a memorable experience for every attendee.    Thank you to our incredible team and Venture Global who made this event a resounding success.    #EventRecap #VentureGlobal #EventExecution #CreativeDesign #ProjectManagement #EventSuccess #GastechHouston

As we officially move into Q4 and the winter months, we wanted to bid one last farewell to summer with our 2024 summer sizzle reel. From world-class sporting events to iconic festivals and luxurious hospitality activations, Summer 2024 has been a busy one here at TBA plc! We're proud to have partnered with some incredible brands, delivering experiential campaigns across Europe and beyond. A huge thanks to our incredible team and partners for making this summer so special ✨ 🙌 #EventManagement #Summer2024 #PremiumHospitality #SportsEvent #CreativeAgency #ShowReel #TBAGroup

M&S at Pub In The Park ✨ We had an amazing time delivering the Marks and Spencer Village at Pub in the Park Festival with Tom Kerridge in Chiswick, Reigate & St Albans this year, from creative concept through to production. Centred around M&S sponsorship of the new Tom Kerridge Cooks Britain TV show and Tom’s new cook book, the M&S Village hosted the truck featured in the show and a number of cooking demos with recipes from the book. Highlights from the 3 events include: - Percy Pig and Colin the Caterpillar characters, alongside free samples of M&S favourites – Red Diamond strawberries, M&S Mini Bites, Crisps and a new selection of dips. - Over 820 strawberry samples an hour shared with visitors, making the M&S stand a go-to spot for delicious food. - Interactive lawn games including Cornhole, Noughts and Crosses and a Percy and Colin version of Connect 4. - Children could also win a prize on the Colin the Caterpillar and Percy Pig spin the wheel game. - Cooking demos with Chris & Tom as well as honey workshops at all three events - The crowd was buzzing as Chris Stark took the stage for a DJ set, joined by Percy Pig and one of TBA’s own, Antigoni Pieri, adding an extra layer of energy and excitement to the event! A huge thank you to M&S and everyone who stopped by to make this such a memorable experience. We're proud to have been a part of bringing the M&S brand to life for the community! #EventProduction #Marksandspencer #PercyPig #PubInThePark #TBAplc #ChrisStark #TomKerridge

On Wednesday, together with TBA PLC, we hosted Game Changers, an inspiring insight event where industry leaders came together to discuss the evolving nature of sports, shifting fan behaviours, athlete and creator content, the rising prominence of women in sports, and what all this means for brands and marketers. We were thrilled to have both of our founders, Guy Horner and David Coulthard in attendance. David shared his fascinating perspective on Formula 1, having invested his time as an F1 driver, brand ambassador, business owner and TV presenter. David was able to give a unique insight, highlighting the sport’s dynamic evolution and its future trajectory. It was a valuable discussion on how motorsport has changed over the years and what lies ahead. The event offered a fantastic opportunity for networking and hearing from other professionals and sponsors in the motorsport industry. What an incredible event—glad to have been part of it! A big thank you to Abbie Raybould from TikTok, Jonathan Tesfamariam from YouTube, Zoe Burton from Deloitte, Kirsty Patterson from DHL, TBA and our very own Camilla Hessey for your time and thought provoking conversation! #GameChangers #Motorsport #SportsMarketing #Formula1 #WomenInSports #Networking #VelocityExperience #DavidCoulthard #InnovationInSport

Game Changers: Exploring the Future of Sports and Fan Engagement On Wednesday we hosted an inspiring insight event, Game Changers, where industry leaders came together to discuss the changing nature of sports, fan behaviours, athlete and creator content, the evolving landscape of women in sports, and what this means for brands and marketers. With discussions from a variety of wonderful speakers, hosted by our Managing Director, Jonathan Terry, and Velocity Experience's Managing Director, Camilla Hessey, this event provided valuable and interesting insight on the future of sports and fan engagement. Our speakers included: Jonathan Tesfamariam, Content Solutions Lead at YouTube, shared his thoughts on the platform’s pivotal role in fan engagement. Abbie Raybould, Sports Partnership Manager at TikTok, explored how TikTok is transforming into the new playground for sports and creating unique experiences for fans. David Coulthard, Ex-F1 Driver, Broadcaster, Commentator & Ambassador, offered a fascinating perspective on the modern face of Formula 1, emphasising the sport's dynamic evolution. Kirsty Patterson, Senior Global Sponsorship Manager at DHL, discussed DHL's impactful sports activations and their commitment to enhancing fan experiences. Zoe Burton, Director in the Deloitte Sports Business Group, highlighted the crucial role of women in the future fan ecosystem, championing inclusivity and innovation. A huge thank you to the team for orchestrating such a successful event! To all our speakers and attendees, thank you for your contributions and insights. #GameChangers #Sports #FanEngagement #Innovation #TBAPLC #FutureOfSports

A big celebration this week for our sister agency Top Banana who are celebrating 25 years of Top B 🎉 #TopBanana #EventComms #EventManagement #TBAGroup