The Big Picture

Have you ever been shocked by a new design at first, yet grown to love it over time? 💭 Nailing design changes are difficult! Our expert quant team take a holistic view of market success: from capturing attention at shelf, to cultivating brand-love into the future Curious to learn more about how specialised quantitative design research can transform your brand? Let’s speak and explore the possibilities! 💡

We’re not in the habit of calling our clients idiots, butttt…. 💡 Trust is exactly what’s needed to drive bold decisions! Our recent pack redesign collaboration with Suntory Global Spirits took a sharp turn from safe to standout because we helped our client embrace a bold, consumer-driven choice. What happened next? Game-changing results, a happy client, and proof that sometimes the riskiest moves pay off. Check out the video to hear how trusting the research (and a little nudge from us) led to one of the best decisions they didn’t make themselves. 😉

Ever noticed the subtle design and linguistic differences across products aimed towards different audiences? Interestingly, despite the semiotic differences that Nikita Simone has highlighted, we'd argue the overall design communications remain the same across each pack; an indulgent, premium and natural shower gel Are there other examples that come to mind for you? If so, we'd love to see them Curious to learn more about packaging design and semiotics? Let's speak and explore the possibilities

Plenish achieves Bronze recognition at the 2024 Design Business Association (DBA) Design Effectiveness Awards. We’re so pleased that our strategic research played an influential role in this. We helped Plenish: - Build a new positioning to pivot to a new consumer audience - Achieve an evocative new visual brand identity and pack design - Evolve equities to build stronger, more relevant brand associations Achievements to Date: 📈Fastest growing premium dairy alternative in the UK market, with a 64.4% growth 🥛Significant increase in market penetration within the dairy alternative sector. 🍹Fastest growing juice shots brand in the UK, with a 128% growth. 🛒57% increase in product availability across the UK. Kudos to the Plenish team, Britvic plc and Magpie Studio for their vision and commitment to excellence! Curious to learn more about how strategic design research can transform your brand? Let’s speak and explore the possibilities! 

In a world full of bad news, we’ve all been welcoming a little whimsical fun into our grocery baskets! From GOODLES mac and cheese to Graza olive oil, we’ve been watching playfulness gain prominence in the CPG space. So why not bring this happy-go-lucky visual brand language to pet food? General Mills pet food brand, Edgard & Cooper | B Corp represents the energy of real dogs with the pack design of their new line of treats.

From tampons to toilet deodorizer, there’s myriad products designed specifically to be discreet. But is bold and in-your-face a better way to actually fight taboos? Overdrive Defense is a fentanyl test kit that brings a sense of authenticity to drug safety through its brand comms and pack design. What other taboo brands and products could benefit from being bold rather than muted and concealed?

Summer may be over but the good times keep coming and September was full of excitement within The Big Picture and plenty that we've be inspired by.... 🍦 Ice cream bites? Yes please! Magnum Bon Bons are shaking up the frozen aisle. They’re perfect for gaming, scrolling, and sharing. Or simply devour the entire tub yourself 👀 This innovative snack taps into the growing demand for convenient indulgence, as we found in our research on ice-cream occasions with Unilever, ensuring a delightful experience without compromise 💬 Still flying high after speaking at the Market Research Society (MRS) Behavioural Science Summit in London. Our Joint Managing Director, Chris Aukett, took to the stage alongside Noemi Marelli Fernandez to share how DesignCounts - our integrated qual/quant approach - facilitated "bravery with confidence" for the Basil Hayden redesign 🌎 John West Foods new sustainable Tuna multipack is truly a 'how did I not think of this?' innovation! Cans are held by a sleek aluminium strip, twisted to release. It's both aesthetically pleasing and a satisfying consumer experience 👤 We're excited to see the launch of Eroxon! Our research helped Haleon evaluate potential brand worlds for a new ED treatment that felt optimistic, credible, and relevant. By tapping into the emotional impact of ED on both men and their partners, we helped land a lighthearted visual identity centered on partnership and intimacy

Chris Aukett and Gabriella Samarasekara are at the Market Research Society (MRS) Behavioural Science Summit today! Excited? Absolutely. As well as being on at 4.30pm to discuss the risk and reward of redesign, we're just really looking forward to diving into the latest insights and innovations from brilliant minds across the field. If you’re here, let’s catch up! Google , Reckitt, Vodafone, McDonald's , Novartis, Keep Britain Tidy, The Scottish Government, GroupM Nexus , Suntory Global Spirits

Chris Aukett and Gabriella Samarasekara have arrived at the Market Research Society (MRS) Behavioural Science Summit! Excited? Absolutely. We're really looking forward to diving into the latest insights and innovations from brilliant minds across the field. And of course, we're on at 4.30pm to discuss the risk and reward of redesign. If you’re here, let’s catch up! Google, Reckitt, Vodafone, McDonald's, Novartis, Keep Britain Tidy, The Scottish Government, @GroupM Nexus , Suntory Global Spirits

Just two weeks until we take the stage at the Market Research Society (MRS) Behavioural Science Summit 2024! Be sure to book your ticket to hear more about how we are combining behavioural science and strategy to create a better designed world. Chris Aukett and Noemi Marelli Fernández of Suntory Global Spirits will tell the story of Basil Hayden - a wonderful bourbon that needed to move out of the Kentucky basement and into the cocktail bar, with the help of Design Bridge and Partners. We hope to see you there! #design #insight #conference