The Goat Agency

🚙❄️ Built for More, Tested to the Max. We teamed up with INEOS to showcase the Grenadier, a rugged 4x4 built for adventure. Our creators traveled to Aspen, CO, to put the Grenadier Station Wagon and Quartermaster pickup truck through their paces at the Grenadier Lodge during Aspen Snowmass – the first-ever Snow League event from Shaun White. From icy terrains to off-road challenges, they pushed the Grenadier to its limits - proving that this powerhouse is truly Built for More. It was incredible to bring this campaign to life, working with amazing talent to capture the Grenadier in action in such an epic setting! 🗻 #InfluencerMarketing #INEOSGrenadier #AspenSnowmass #SocialMediaMarketing #InfluencerMarketingAgency

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The conversation around masculinity and mental health is shifting - and social media is at the heart of it. Over the past week, Jamie Laing has become an unexpected role model for young men, completing 5 ultra marathons in 5 days for Comic Relief while openly sharing his struggles - his exhaustion, his pain, his emotions. His vulnerability has resonated deeply, challenging outdated ideas of masculinity that have long dominated online spaces. At the same time, Netflix's Adolescence has reignited discussions around the so-called “Manosphere”, and highlighted the need for healthy role models and narratives. Our recent report with YouGov on young men’s mental health on social media found that the content young men engage with online has a direct impact on their self-perception, mental well-being, and understanding of masculinity. This is why moments like Jamie’s matter. They provide an alternative to the toxic, hyper-masculine messaging that tells boys to suppress emotion, chase dominance, and see vulnerability as weakness. His story has sparked conversations in homes, schools, and online communities - showing that strength isn’t about suffering in silence but embracing openness and resilience. As an industry, we have a responsibility to amplify positive role models and ensure social media is a space where young men feel supported and represented, not villified or pressured into outdated ideals. Our recent report with YouGov explores how social media shapes young men’s mental health and perceptions of masculinity. As conversations around this topic grow, understanding the digital influences at play has never been more important. If you're interested in the full findings, the report is linked in our comments 🔗 #MentalHealth #MensMentalHealth #PositiveRoleModels #JamieLaing #Adolescence

Roll Back The Years with Peter Crouch & Mars Wrigley 🍫 Watch our recent campaign with Mars Wrigley to celebrate the return of an all-time fan favourite - Crispy Rolls! And who better to help us relive the nostalgia of the 2000s, than Peter Crouch? ⚽️ In our latest campaign, Roll Back The Years, Crouchy takes a trip down memory lane, deciding whether iconic Y2K trends - like blow-up furniture, roller-shoes, lava lamps, and, of course, Crispy Rolls - deserve to come off the bench or stay on the bench... This campaign was a fun mix of sport, nostalgia, and a much-loved snack making its comeback - a joy to bring to life! Check out the full video and let us know what 2000s trend you are bringing off the bench? ⏪ #MarsWrigley #CrispyRolls #PeterCrouch #InfluencerMarketing #SocialMediaMarketing

Our Senior Paid Media Director Chris Robinson shares his thoughts on Paid Social in 2025 👇🏻

The Kelce Method: How Athletes Became Content Kings 🏈 Athletes are no longer just athletes. The rise of Jason and Travis Kelce proves that today's sports stars aren't just dominating on the field - they’re building powerful media empires off it. From record-breaking NFL careers to chart-topping podcasts, the Kelce brothers have mastered the content game, proving that relatability, storytelling, and authenticity drive engagement far beyond game day. Our Senior Account Directors in the US, Gregg Tobin and Melanie Ropp break down the Kelce Brothers' success and what brands can learn from them: ✅ The power of narrative control – Athletes are shaping their own stories, not relying on traditional media. ✅ Diversifying influence – A strong social presence opens doors beyond sport-sponsorships, media deals, and lasting brand relevance. ✅ Entertaining over educating – Fans want behind-the-scenes moments, unfiltered banter, and real personalities - not just game stats. As athletes evolve into content creators, the influencer marketing landscape is shifting. Brands that embrace this new wave of sports media will be the ones that win. Watch our full breakdown of The Kelce Brothers’ content empire and what it means for brands. 👇🏻 #TheKelceBrothers #InfluencerMarketing #AthleteInfluencers #ContentCreation #SportsMarketing

✨Mirror, mirror on the wall, who's the luckiest marketer of them all? ✨ It's me! I'm absolutely bursting with pride to finally see the Unilever Limited Edition Enchanted Apple range, inspired by Disney's Snow White campaign wrapped up! This project has been a true labor of love, and seeing it come to life feels like a dream come true. Growing up, Disney has been a strong part of my life, from many Disneyland trips... to now being a part of bringing that magic to life through this collaboration with Unilever is a truly special and surreal 360 moment. It's a reminder that dreams really can come true! This launch wouldn't have been possible without the incredible dedication and hard work of my amazing team. From concept to execution, everyone poured their heart and soul into this project. A massive THANK YOU to each and every one of you! Olivia Tutton Jack Edwards Abdullah Ali @gabby @shy Shannon Farmer Lily Brown And a HUGE shout out to my incredible manager, Elle Kelley! Elle, your leadership, guidance, and unwavering support have been invaluable. Navigating this project, especially with close to 60 influencers on the ground, hasn't been easy, but you handled it all with grace and expertise. Thank you for believing in me and empowering me to bring my best to the table. We're so excited to see the Enchanted Apple range bring a touch of Disney magic to homes everywhere. And we're already looking forward to more exciting events and campaigns in the future! Stay tuned! ✨🍎 The Goat Agency Unilever The Walt Disney Company

Who said laundry had to be boring? Not us. 🕺 Over the next few weeks, we're spotlighting six of our campaigns currently up for consideration at the 2025 Shorty Awards. Up next: Persil Fast Wash & Rave! 🪩 At Goat, we don’t just run influencer campaigns - we create moments. And in 2024, we made history with Persil Wonder Wash “Fast Wash & Rave” - one of the biggest activations we’ve ever done: 💿 A laundromat turned high-energy rave 🕺 200+ influencers & VIPs dancing the night away 🎤 Craig David bringing the vibes From two star-studded shoots to an unforgettable live event, we helped Unilever Homecare push the boundaries of influencer-led advertising - delivering 143 posts, 92 pieces of earned content, and a wave of brand love. The results? A cleaner and more culture-driven way to market. 🫧 #Unilever #InfluencerMarketing #BrandActivation #SocialMediaMarketing

NYC influencers are boring?" The internet's buzzing with this debate! 🤔 Are brands playing it too safe with influencer selection, missing out on diverse voices and unique perspectives? Our NYC team has curated some fantastic examples of interesting and unconventional influencers. Check them out and tell us: What makes an influencer truly impactful? #influencermarketing #creator #diversity #NYC The Goat Agency

Have you ever been to an Enchanted Apple Forest? Yesterday we welcomed creators to celebrate the launch of Unilever LE Enchanted Apple Forest Range, which celebrates the release of Disney's Snow White today! With creative ideation, execution and prodcution across the last 6 months, we were able to pull of the true Enchanted Apple Forest a huge shoutout to Alex Roots and The Goat Agency team for the hard work in executing such an incredible event, culminating in mass awareness and UGC across the UK. Meldrum_Dent / Jack Edwards / Olivia Tutton / Catherine Douglas / Omar Azmy