The Insights Family

🚀 Just Released: Industry Impact 2024 Report 📊 The kids' and family markets are evolving rapidly, and the stakes have never been higher. Today, our new Industry Impact 2024 Report shares the trending challenges and opportunities facing organisations in the sector and what professionals need to know. Based on feedback from 100+ industry experts and data from 3M+ families across 22 markets, this free report underscores the need to understand what kids, families, and young people think, feel, and do, to keep pace with a generation evolving faster than ever before. Key findings include: 💼 Budget Restrictions: 7 in 10 professionals cite budget as their primary obstacle. 🌟 Rising Kids' Empowerment: 41% of teens now actively plan their future. 🌍 Going Global, Staying Local: 72% recognise the need for tailored approaches. 🔄 Flexible Business Models: 26% see adaptability as key to keeping pace. 🔮 Looking Ahead: 84% feel uncertain about the effectiveness of their marketing efforts. 🔗 Download your free copy of the report here: https://lnkd.in/eVXyERVQ Join us to unpack the key findings with our founder Nick Richardson, CMRS and esteemed panellists Ian Wickham MBA, Danielle Davies and Tristan Brooks in our upcoming webinar on July 18, 2024. 🗓️ 🔗 Register for the webinar: https://lnkd.in/e8guy-vK

Join us in welcoming Russell Webb and Christie Crossman at The Insights Family! 🚀 Russell is joining our commercial team in London, while Christie is joining our commercial team in the US following expansion into the capital and New York earlier this year. 🌟Russell Webb is a seasoned operator in the research and insight industry with global experience, having delivered commercial outcomes for businesses across all key markets worldwide for over two decades. He has led sales and account teams, with particular expertise in the agency, sports, and media sectors. His positions with GfK, Kantar, GlobalWebIndex, and YouGov provide Russell with the knowledge and skills to help TIF move forward. 🌟With four years of experience in the market research world, Christie Crossman joins us as an Account Executive on our US team. In her previous roles, she has worked in new business development and client management at C Space and Forrester Research. She is excited to continue her career and join the team at TIF. Welcome, Russell and Christie!

One of the key topics in the latest Industry Impact Report covered kids' growing financial empowerment from a younger age. 👇 The Insights Family founder Nick Richardson, CMRS discussed this trend in our webinar, and expert panellist Ian Wickham MBA provided insightful suggestions on how brands should adapt to this growing segment.🔎 To learn more about ongoing trends and challenges in the kids and family industries, as well as our experts' opinions on how to tackle these, watch the on-demand webinar: 📽 https://lnkd.in/dVMyPDrq And download our Industry Impact Report for free: 📑https://lnkd.in/eVXyERVQ

We’re excited to share that Dow Schofield Watts and BGF's investment in The Insights Family has been nominated for 'Deal of the Year' at this year's #DealMakers Awards by Insider Media. Earlier this year, our Founder, Nick Richardson, CMRS, highlighted the significance of this partnership: “We’ve achieved remarkable milestones in a short time, but with the backing of BGF and DSW, we are set to rapidly scale every aspect of our business. This partnership will solidify our position as the global leader in next-generation market intelligence for the next generation of consumers.” Since the investment, we've expanded our market coverage to 22 countries, now including Ireland, established new headquarters in Manchester, and expanded our teams in both London and New York. Read the original investment press release here: https://lnkd.in/eTehdeyD

Despicable Me 4 has recently hit cinemas, but how popular are the Minions, and how does their appeal vary across different countries?🔎 Our real-time data offers a quick and up-to-date look at this. Here are the key highlights on Minions' popularity among 6-9 year olds across 21 countries: 🏆 Minions are the 3rd most popular characters globally, just behind Spider-Man and Barbie 🚀 Their popularity has surged by +18% since January-April 2024, reaching the top spot in 5 countries ❤️ They're especially popular in the Americas, with Brazil taking the lead 🌍 Their popularity is also expanding in Europe, following a +54% jump in Poland The Minions craze shows no signs of slowing down, and the release of the latest film is pushing their popularity to new heights. Get in touch to learn how our real-time data can help you identify trending IPs, brands and more: https://lnkd.in/dhrRjd74

Identifying the ideal licensing partnerships for your brand can be challenging, particularly when relying on backward-looking sales data.🕰 Our real-time data, collected from 700,000 families annually across 22 countries, spans over 56,000 brands and IPs across 28 categories.🔎 Book a demo of our portal to discover how we can help you gain deeper audience insights and identify the best matches for your licensing strategies: 👉https://lnkd.in/d-8BpMdS

In our latest Industry Impact Report and webinar, we analysed the current state of licensing in the kids and family industry.🔎 Listen to our expert panellists Tristan Brooks, Danielle Davies and Ian Wickham MBA as they highlight the recent partnerships and collaborations that stood out to them the most. 🎤 Watch the full on-demand webinar to gain insights into the latest trends and strategies for overcoming challenges in the licensing space: 📽https://lnkd.in/dVMyPDrq And download our Industry Impact Report for free: 📑https://lnkd.in/eVXyERVQ

Roblox's recent partnership with Warner Bros. Entertainment and Fandango enables 13 to 18-year-olds to purchase cinema tickets directly on their platform for the upcoming "Beetlejuice Beetlejuice" film, while also offering a range of themed in-game items. Our real-time data uncovers intriguing insights about Roblox and its teenage player base: 👇 🔥 Roblox ranks as the fifth most popular video game among teens on PC/console. 🚀 Its popularity has surged by +24% since January 2024, with a notable spike between June and July. ❤️ Roblox players are more likely than average to be fans of superheroes and Bart Simpson. 🛍 The video game-related products they are more likely to purchase than the average consumer are collectables and posters. Discover how our segmentation and analytical tools can help you understand what kids like, think, and do, and identify the best partnership opportunities for your brand: https://lnkd.in/dBWzxj-r

In our latest webinar, expert panellists Danielle Davies, Ian Wickham MBA, and Tristan Brooks provided valuable insights on addressing key business challenges in the kids and family industries highlighted in our Industry Impact Report 2024.🔎 We've summarised these in our latest news article - read it now for free: 👉https://lnkd.in/d5ruidnf For a more detailed exploration of the topics discussed, watch our on-demand webinar:📽 https://lnkd.in/dVMyPDrq And download the full Industry Impact Report for free: 📑https://lnkd.in/eVXyERVQ

PwC’s Global Entertainment Outlook presents encouraging projections for the future of the entertainment and media industry, and our real-time data reflects that among teens worldwide.👇 Key highlights: 👑 Amazon Prime Video has recorded the highest year-on-year increase in user base among TV platforms. 🚀 Mexico leads in the number of TV platforms experiencing annual growth. 📱 A growing number of teenagers report encountering their favourite advertisements on Instagram and TikTok. 🎮 Esports participation is on the rise, with 16-18s comprising the largest player base. As the media and entertainment space evolves, keeping up with such trends is pivotal to know where your target segment stands. Get in touch to understand what kids think, say or do: https://lnkd.in/dWqvsJG6