The Podcast Show

𝙒𝙚 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙩𝙖𝙡𝙠 𝙖𝙗𝙤𝙪𝙩 𝙫𝙤𝙞𝙘𝙚 𝙘𝙡𝙤𝙣𝙞𝙣𝙜. 👇 Are you an independent podcaster or company putting your voice(s) out there for everyone to hear? Here's a little gem from #PodShowLDN to get you thinking about the risks and rewards of going it a'clone 💬 💌 Featuring Music Radio Creative, Women of Web3 and PodcastAI - available in full via The Podcast Show+ via the link below ⏬ https://lnkd.in/gNyq9Hxy

💭 Now we know it's not 𝑡ℎ𝑎𝑡 simple, but things are starting to feel a bit 'boomy' again in the world of podcasts. Here are a few stories from across the summer that have shown us big parts of the industry are on the move 👇👇 🎙️ 𝙉𝙁𝙇 𝙗𝙧𝙤𝙩𝙝𝙚𝙧𝙨 𝙏𝙧𝙖𝙫𝙞𝙨 𝙖𝙣𝙙 𝙅𝙖𝙨𝙤𝙣 𝙆𝙚𝙡𝙘𝙚’𝙨 $100 𝙢𝙞𝙡𝙡𝙞𝙤𝙣 𝙙𝙚𝙖𝙡 𝙬𝙞𝙩𝙝 𝙒𝙤𝙣𝙙𝙚𝙧𝙮 The 2024 iHeartPodcasts Award winner 'New Heights' has landed with Wondery for distribution and advertising rights. Via BBC News. 🔗 https://lnkd.in/esTKrm6V 🇬🇧 𝙋𝙤𝙡𝙞𝙩𝙞𝙘𝙖𝙡 𝙥𝙤𝙙𝙘𝙖𝙨𝙩𝙨 𝙚𝙭𝙥𝙡𝙤𝙙𝙚𝙙 𝙙𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚 𝙐𝙆 𝙚𝙡𝙚𝙘𝙩𝙞𝙤𝙣 Spotify and Acast have reported an increase of 50% in downloads of political shows during the UK general election. Via The Conversation UK. 🔗 https://lnkd.in/eV_erVxa 📈 𝙊𝙣𝙡𝙞𝙣𝙚 𝙖𝙪𝙙𝙞𝙤 𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜 𝙣𝙤𝙬 𝙡𝙚𝙖𝙙𝙨 𝙩𝙝𝙚 𝙛𝙞𝙚𝙡𝙙 𝙞𝙣 𝘼𝙪𝙨𝙩𝙧𝙖𝙡𝙞𝙖 A huge 23% increase in year-on-year spending in Australia's podcast and streaming audio market. Via Mi3. 🔗 https://lnkd.in/eC8fryRA 🎥 “𝙔𝙤𝙪𝙏𝙪𝙗𝙚 𝙛𝙤𝙧𝙘𝙚𝙙 𝙩𝙝𝙚 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙩𝙤 𝙜𝙤 𝙗𝙖𝙘𝙠 𝙩𝙤 𝙞𝙩𝙨 𝙤𝙡𝙙 𝙨𝙘𝙝𝙤𝙤𝙡 𝙧𝙤𝙤𝙩𝙨" Ashley Carman's article brings together voices from across the industry to diagnose the major industry shifts so far this year. Via Bloomberg. 🔗 https://lnkd.in/eUFRJwf6 🇨🇳 𝙋𝙤𝙙𝙘𝙖𝙨𝙩 𝙘𝙤𝙣𝙨𝙪𝙢𝙥𝙩𝙞𝙤𝙣 𝙞𝙣 𝘾𝙝𝙞𝙣𝙖 𝙜𝙧𝙤𝙬𝙞𝙣𝙜 𝙖𝙝𝙚𝙖𝙙 𝙤𝙛 𝙖𝙣𝙮𝙬𝙝𝙚𝙧𝙚 𝙚𝙡𝙨𝙚 With a 15.8% growth noted by Campaign Asia-Pacific - brands in China are seizing the potential of a huge audio market. 🔗 https://lnkd.in/eu-Jgz2Q Of course it won't be the same story for every part of the industry. What will these shifts mean for independent creators and companies? Tell us how these major happenings are impacting your work in podcasting?

Integrity 🤝 True crime. How do you keep things ethical in one of the most popular audio genres around? We loved hearing from Raphael Rowe at #PodShowLDN this year, part of incredible Message Heard panel. Listen back to this session and 100+ others now 👇👇 Access The Podcast Show + via the link 👇👇 https://lnkd.in/gNyq9Hxy

Here to bring through the next generation 🚀 In 2025 we'll be making 𝗘𝗩𝗘𝗡 𝗠𝗢𝗥𝗘 noise for creators, emerging voices and internatnioal podcasting communities. We can't spill the beans just yet, but here are some things to look out for if you're invested in supporting new podcasting talent 👇👇 🎤 𝙎𝙥𝙚𝙖𝙠 𝙖𝙩 𝙩𝙝𝙚 𝙨𝙝𝙤𝙬 Speaker submissions will open soon. You can pitch yourself or a panel, to light up the 2025 programme. Get cooking up those A+ ideas. 🤠 𝙋𝙖𝙧𝙩𝙣𝙚𝙧 𝙬𝙞𝙩𝙝 𝙪𝙨 Meet creators on the buzzing #PodShowLDN show floor, host a unique networking moment, be part of our digital content... and 𝗟𝗢𝗔𝗗𝗦 more. We're all ears to collaborations: https://lnkd.in/ePzDCZqk 🎉 𝙃𝙤𝙨𝙩 𝙖𝙣 𝙚𝙫𝙚𝙣𝙩 𝙤𝙧 𝙥𝙖𝙧𝙩𝙮 Nothing beats the festival energy around the show. Want to add to the atmosphere and make a moment for your community or peers? Just reach out to us and we'll take it from there... ...and don't forget those all important 2025 dates 👇👇 📍 21-22 May  📆 Let's make things happen.

Community is everything. Here's something we loved at the show this year... 👇 All the incredible 𝗠𝗲𝗲𝘁𝗨𝗽 𝗲𝘃𝗲𝗻𝘁𝘀 hosted by a range of communities and causes from across the world of audio. These moments offered invaluable connection and collective support for visitors from a variety of backgrounds and podcasting experience. Looking ahead to 2025 we can't wait provide awesome podcasting groups and cohorts with a platform to share their message 🙌 👀 Watch this space for your chance to collaborate with us.

"Our goal is to find the people in the middle" How do Higher Ground manage the risks of being a small business in the world of podcasts? 📈 🎙 💰 Here's a snippet from the captivating fireside chat between Dan Fierman and Acast's Ross Adams at #PodShowLDN 2024. You can listen IN FULL to the session now, along with 100+ other conversations and panels - via our exclusive OnDemand platform: 𝗧𝗵𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗦𝗵𝗼𝘄+ 👇 🔗 https://lnkd.in/gNyq9Hxy

🌎 Keep in the loop with the podcast industry buzz 🎧 Here are four stories that we've picked out this week 👇👇 💬 𝘼𝙪𝙙𝙞𝙤 𝙋𝙡𝙖𝙩𝙛𝙤𝙧𝙢𝙨 𝙂𝙚𝙣𝙚𝙧𝙖𝙩𝙚 𝙉𝙚𝙖𝙧𝙡𝙮 𝙏𝙝𝙚 𝙎𝙖𝙢𝙚 𝘼𝙩𝙩𝙚𝙣𝙩𝙞𝙫𝙚𝙣𝙚𝙨𝙨 𝘼𝙨 𝙏𝙑 New Adelaide Attentiveness research reveals 24% of podcast listeners don't, or rarely skip ads. Via Westwood One. 🔗 https://lnkd.in/ekRGep54 💬 𝙈𝙚𝙚𝙩 𝘼𝙢𝙖𝙯𝙤𝙣 𝙈𝙪𝙨𝙞𝙘'𝙨 𝙉𝙚𝙬 𝘼𝙄 𝙋𝙤𝙬𝙚𝙧𝙚𝙙 '𝙏𝙤𝙥𝙞𝙘𝙨' 𝙏𝙤𝙤𝙡 Launched in the US, the new discovery focused tool 'listens' to content and pulls out suggestions based on topics featuring within episodes. Via The Verge - Sheena Vasani. 🔗 https://lnkd.in/ge5URNsq 💬 𝘽𝘽𝘾 𝙎𝙤𝙪𝙣𝙙𝙨 𝙄𝙣𝙩𝙧𝙤𝙙𝙪𝙘𝙚𝙨 2024 𝘼𝙪𝙙𝙞𝙤 𝙇𝙖𝙗𝙨 𝘾𝙧𝙚𝙖𝙩𝙤𝙧𝙨 The revered UK creator development programme returns from the BBC, with a fresh group of audio up-and-comers who will now embark on the Audio Labs experience - keep yours eyes and ears on these names in the future. Via BBC - Khaliq M. 🔗 https://lnkd.in/edwqyqqv 💬 𝘼𝙧𝙚 𝙏𝙝𝙚𝙨𝙚 𝙏𝙝𝙚 𝙈𝙤𝙨𝙩 𝙋𝙤𝙬𝙚𝙧𝙛𝙪𝙡 𝙋𝙚𝙤𝙥𝙡𝙚 𝙞𝙣 𝙋𝙤𝙙𝙘𝙖𝙨𝙩𝙞𝙣𝙜? Why not indulge The Hollywood Reporter and see if you agree with their 2024 list of the leading movers and shakers from the podcasting planet, you might even spot quite a few #PodShowLDN alumni. 🔗 https://lnkd.in/gvNYS55s 🏁 🏁

The 🅒🅡🅔🅐🅣🅞🅡 🅢🅠🅤🅐🅓 is growing 🎙️✨ Introducing emerging voices to the worldwide podcast industry, via original #PodShowLDN content and shared with our network of movers and shakers. 📣 We're looking to add some new creators into the mix 📣 Maybe you or someone you're connected with would be a great addition to the squad. We want to tell the authentic stories of podcasters doing things their way and building a dedicated audience. Want to get involved? 👇👇 📥 Email rlegate@thepodcastshowlondon.com and introduce yourself.

Our picks from the latest podcast industry buzz 👇 📣 𝙂𝙤𝙖𝙡𝙝𝙖𝙣𝙜𝙚𝙧 𝙣𝙚𝙩𝙨 𝙧𝙚𝙘𝙤𝙧𝙙 𝙡𝙞𝙨𝙩𝙚𝙣𝙞𝙣𝙜 𝙛𝙞𝙜𝙪𝙧𝙚𝙨 19.6 million downloads and YouTube full episode plays for The Rest is Football during the Euros and more successes for the UK production company. Via Max Miller 🖊️ 🔗 https://lnkd.in/esXeVQ4g ⬇️⬇️ 📣 𝙎𝙞𝙧𝙞𝙪𝙨𝙓𝙈 𝙋𝙤𝙙𝙘𝙖𝙨𝙩𝙨+ 𝙞𝙨 𝙝𝙚𝙧𝙚 A new premium SiriusXM service has launched via Apple Podcasts that includes ad-free listening, bonus content and early access to episodes. Via Podnews 🖊️ 🔗 https://lnkd.in/eadYcjmJ ⬇️⬇️ 📣 𝙂𝙚𝙩 𝙚𝙣𝙙-𝙩𝙤-𝙚𝙣𝙙 𝙖𝙪𝙙𝙞𝙤 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙞𝙤𝙣 𝙛𝙧𝙤𝙢 𝙒𝙤𝙣𝙙𝙚𝙧𝙘𝙧𝙖𝙛𝙩 Creative teams at agencies, studios and brands now have a Wondercraft AI kit of tools to create high quality audio ads. Via MarTech Cube 🔗 https://lnkd.in/d8eeStAU ⬇️⬇️ 📣 𝙃𝙚𝙧𝙚'𝙨 𝙖𝙣 𝙪𝙡𝙩𝙞𝙢𝙖𝙩𝙚 𝙜𝙪𝙞𝙙𝙚 𝙩𝙤 𝙥𝙤𝙙𝙘𝙖𝙨𝙩 𝙨𝙥𝙤𝙣𝙨𝙤𝙧𝙨𝙝𝙞𝙥 𝙖𝙣𝙙 𝙖𝙙 𝙧𝙖𝙩𝙚𝙨 Influencer Marketing Hub have shared this learning piece, aimed at those looking to advertise in the podcasting space. It includes a revenue calculator, breakdown of ad types, pro tips and more. Via Koba Molenaar 🔗https://lnkd.in/eaqmweZ6 🏁

𝗦𝘂𝗯𝘀 𝗩𝗦 𝗔𝗱𝘀 💰 🙌 "I think we have something special here" 🙌 Here's Acast's Chief Business Officer Greg Glenday speaking on The Studio Stage at #PodShowLDN 2024, giving you the knowledge you need to make informed monetisation decisions about your podcast. Our collection of OnDemand audio from this year's programme, with hours of advertising and brands specific content, is waiting for you. Plug into 𝗧𝗵𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗦𝗵𝗼𝘄+ now via the link 👇 https://lnkd.in/gNyq9Hxy