The Discourse | Certified B Corporation™

Our August newsletter is on our website🗞️... Following a month of sporting inspiration from the Olympics and Paralympics we wanted to create a newsletter edition that can now inspire you in other ways, through design and the amazing ideas, projects and organisations happening closer to home. In our August edition we discussed 2024 design trends, our design research tools, trustee opportunities at Age UK Bath & North East Somerset, an opportunity for charities to save money with GoodFX, solutions to coffee cup waste with No More Lids and our very exciting announcement with Skills4Startups® Festival Roadshow UK. In case you missed it, check it out using the link below and make sure to sign up whilst you are there, so you don't miss out on all that Design Matters has to offer! Link to Newsletter: https://lnkd.in/eXYy4rhv #DesignMatters #AgencyNews #Newsletter #BehindTheScenes #DesignAgency #DIYDesigner

Join Us for the Next Green Tech South West Event: Charities Doing Cool Things in Green Tech (Hybrid Event) 🌎 Either online or in person at the Scott Logic offices, you'll hear from inspiring speakers... Annette Lamley, Mary Stevens and Christian Graham. Annette is the Senior Project Manager at the Centre for Sustainable Energy (CSE) and will discuss their innovative Solar Wizard tool, which maps rooftop solar potential. Mary and Christian, co-leaders of the Experiments Programme at Friends of the Earth, will present their talk Earth Flourishing with AI?—exploring Friends of the Earth’s experiments with AI for environmental justice. We’re always left inspired by GTSW events and this promises to do the same. Don’t miss out—get your tickets through the link below! https://lnkd.in/eBqsZwGi #IndustryNews #GTSW #DesignAgency #SocialImpact #EnvironmentalImpact #DesignForGood

The Team in London🏡... Last week some of the team got together at our Second Home in London (also called Second Home). It was a busy week packed with meetings, catching up with both familiar faces and some new ones. Here are some of the photos we captured from the week and the story behind them... 1. We had a great meeting with Sofia A. from Skills4Startups® Festival Roadshow UK to discuss the upcoming roadshow and Ed's speaking opportunity in October. It was an insightful session, full of fresh ideas for the event. If you haven’t grabbed your ticket for October 24th yet, be sure to do so! (Link below). 2. Of course, no London visit would be complete without a trip to Brick Lane Bagels—a familiar favourite for our London team. Located just 10 minutes from the office, it’s a go-to lunch spot whenever the Bristol crew is in town. You’ll often spot us queuing up for our bagel fix during lunchtime! Here you can see a working lunch with our UX and Graphic designer Justine Valentine Viot and and Co-Founder Ed Garrett. 3. We caught up with Jon McGlashan from BubbleLife Ltd over some lunch to discuss ongoing projects. It was fantastic to hear about the strides they’re making with sustainable packaging, and we shared some thoughts on personal branding to enhance their social media presence. That's all for now, make sure to follow our newsletter below to hear more from the team and our recent antics. S4S Roadshow: https://lnkd.in/eKAErwNi Newsletter: https://lnkd.in/emwpPs2c #StudioNews #NewsletterSignup #BehindtheScenes #DesignAgency #OutsidetheStudio

We've been collaborating with BubbleLife🛁 to keep their social media presence strong and engaging since their website launch. Here are some of the recent posts we've shared that showcase their expertise, highlight their products, and communicate their mission. Take a look at our full case study with BubbleLife by clicking the link below... https://lnkd.in/dUfEf-Tu

Are you free this afternoon🍔? If you are, make sure to check out the Green Tech South West Hybrid Event, Decarbonising Digital - What I've Learnt. The event speaker is Eric Zie, a two-time Earthshot nominee and techUK Planet Award winner. He is the CEO and Founder of GoCodeGreen | B Corp™, a leader in the decarbonisation of technology and the digital world. Eric is on a mission to reduce the environmental impact of technology and create a sustainable foundation for future digital growth. The session is today at 12:30 PM. Grab your free spot through the link below. https://lnkd.in/eDx8wfqV #earthshot #greentech #digital #carbon #greentechsw

Why should you care about touchpoints? There is more noise online than ever before, and consumers increasingly need more experiences (touchpoints) before they trust you enough to do business. Google released a study looking into the variety of modern consumer journeys. Its findings show that the average consumer journey now involves anywhere between 20 and 500+ touchpoints. This all depends on the sector you work in, but regardless, it’s still a lot! Your future customers need an increasing amount of interactions, and having a voice through your personal brand will undoubtedly support this. Check out our personal branding blog to find out more about touchpoints and your online presence. #DesignAgency #digitalmarketing #creativity #ContentStrategy #ContentMarketing #GraphicDesign #BrandVoice #Awareness #Visibility #BuildTrust

Brand Design Trend of 2024 💜 ... Designers are increasingly leveraging AI to push creative boundaries, optimise efficiencies, and create more customised experiences. AI enables the creation of new, on-brand visuals and typography, but it can sometimes lead to generic outputs if not used thoughtfully. We’ve put together what we think are the AI trends of 2024 that you should be aware of... Typography - We are seeing a rise in designers who have been bringing typography to life through the use of AI. Adobe Firefly is a notable tool that allows designers to input text and create AI-rendered typeface. Colour - AI-generated dreamscapes with luminescent, translucent effects evoke feelings of joy and wonder. These multicoloured visuals reflect lush, opulent worldscapes in rich detail. Visuals - 3D elements are becoming more prevalent, adding depth, realism, and interactivity to brand design. These elements create a sense of tangibility and intrigue, making brands more memorable and appealing. For more of our favourite design trends check out our recent blog using the link below. https://lnkd.in/eKb24MTX #DesignAgency #digitalmarketing #creativity #ContentStrategy #ContentMarketing #GraphicDesign #BrandVoice #Awareness #Visibility #BuildTrust (Images are sourced from Adobe Firefly, Koto Studio - Fluz, and Isomorphic Labs).

Our Big Announcement 👍! According to research by Fundsquire, 20% of small businesses fail in their first year and around 60% in the first 3 years. Skills4Startups® Festival Roadshow UK want to change this figure and are already making a significant impact. By supporting and empowering startups with the right business know-how, traits, principles and practical skills, they are enabling more founders to successfully grow their companies. They host affordable Festival Roadshow Events across the UK, with their next one on the 24th October in London. The sessions are led by business and industry experts, who want to impart the knowledge on how to survive and be successful as a start-up in the current UK Economy. We’re delighted to share that on top of all this Ed Garrett has been invited to speak at their event this September. He will be sharing his own experience as a founder, the challenges and lessons learned which have culminated in where The Discourse is today. We’d love for you to be there, check out the link below for tickets. https://lnkd.in/e-8jG9QK #LondonEvents #NetworkingEvents #SouthWest #GreenTech #SocialImpact #Networking Sofia A. Miya Heap

Did you know we publish DIY design tips and resources in our 'Design Matters' newsletter? 🤷🏻♂️ The DIY Designer is a monthly feature, where one of the creative team here at The Discourse will share their knowledge and some user friendly resources for anyone who is working in-house, to elevate their own organisation's brand, website and content game. In our most recent edition, we shared some of our insights and favourite resources for personal branding. In case you missed it, here are our recommendations... Girls In Marketing (Podcast) - In particular the episode, Personal Branding: Overrated or Essential. The Girls in Marketing deep dive into their experiences and opinions on personal branding. It showcases four different stories and discussions which share some really useful industry advice. I am My Brand (Book) - The book is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. The Discourse Worksheet - Well, we couldn’t very well talk about personal branding without plugging the personal branding worksheet and quiz we’ve developed (find it in our personal branding blog). We promise it’s a great place to start or continue your journey whether you’re a founder, marketing manager or seasoned industry expert. Our monthly newsletter celebrates design, sustainability and good people doing good things. Check out the 12th Edition (July 24) through the link below. Make sure to sign up there, so you don't miss out on our August edition which is on it's way to inboxes very soon! 🎨 https://lnkd.in/eMmC_wdk #DesignTips #MarketingTips #BrandStrategy #ContentMarketing #MarketingStrategy

What is trending in design? 🖼️ As we pass the halfway mark of 2024 (how did we get here?!) It's a great time to reflect on the evolving brand design trends of this year. Whilst purely following trends when designing brands can have its drawbacks, such as leading to a lack of identity and individuality, it’s important to stay relevant and appeal to your target demographic by keeping up to date with current trends. We’ve put together what we think are stand out trends of 2024 that you should be aware of, in our recent blog. Check out the blog using the link below. https://lnkd.in/eKb24MTX #DesignAgency #digitalmarketing #creativity #ContentStrategy #ContentMarketing #GraphicDesign #BrandVoice #Awareness #Visibility #BuildTrust