The Good Side

Last week, we organised a 'paint and nibble' lunch for Diwali, festival of lights which is celebrated across Hindu, Jain, Sikh and some Buddhists cultures. As part of Diwali tradition, small clay dishes called diyas are painted, filled with an oil and a wick, and left burning overnight to symbolise the victory of light over darkness, and good over evil. Other traditions include laying out flower petal rangolis, spring-cleaning the home, fasting and wearing traditional clothing. We also got the chance to learn about and try traditional Diwali sweets afterwards, which everyone was delighted about. Happy Diwali from TGS! #diwali #companyculture #diwali2024

How do you appeal to underrepresented audiences, as an institution with historic ties to colonialism? In 2022, we worked with the V&A to help launch the Africa Fashion exhibition, and become a more inclusive and diverse institution. Through participatory qualitative research, we discovered 5 key insights that helped inspire marketing and internal change, including strategic activation that connected them with new audiences. #behaviouralresearch #narrativechange #storytelling

As we navigate an increasingly online world, our modes of working are shifting - but not necessarily for the better. This piece from It's Nice That dives into the increased acceptance of online “rudeness” and reflects on how WFH culture might be detrimentally affecting how we communicate in the digital workplace. 💻 📣 How are you addressing digital communication challenges in your teams? #communication #wfh #etiquette

We love this piece looking at The Name Game; an organisation redefining inclusivity in the music industry. By supporting female, non-binary, and trans talent, they’re doing the work to break down barriers and creating equitable access for all. This initiative not only works to reshape music but opens doors to authentic, diverse voices. Read more about how they’re amplifying change here! #music #inclusivity #change

As we enter the final leg of 2024, we're looking back at the last three months to appreciate all the work we've done over the last quarter. There were a lot of key moments over the last quarter, so here are a small taste of the highlights. From exploring the future intersections between fitness, well-being and entertainment and tech 🤖, to working towards more accessible pathways into elite sports 🏅, to continuing our exploration of young men's mental health 🧠, we've had a busy and exciting quarter of catalysing cultural change. We're looking forward to seeing what the rest of the year will bring! #culturalresearch #futureoftech #marketresearch

We're very proud of the work we've done alongside Channel 4, Clear Channel UK and BACKLIGHT Inc to understand the experiences of Black entrepreneurs and how we can empower them to make an impact in their industries. Inspired by research which revealed that 56% of Black owned businesses only receive funding once they had already grown a successful business, compared to just 35% of white business owners, this work sought to give emergent Black owned businesses a platform to boost their growth. Here are five businesses that this initiative helped platform to encourage a positive change! #blackhistorymonth #bhm #blackownedbusiness

‘Reclaiming The Narrative’ is this year’s Black History Month theme and so we’re highlighting five groundbreaking Black people who have done great work in dispelling and reshaping narratives around Blackness, queerness, and beyond. Thank you to the extraordinary people of our past and present who change the narratives, build visibility and open doors to greater representation. #BlackHistoryMonth #ReclaimingTheNarrative 1. Ted Brown 2. Justin Fashanu 3. Skin 4. Munroe Bergdorf 5. Lady Phyll

Eren, a filmmaker here at The Good Side, has just released his independent mini-documentary 'The Pie Den', all about Den and his Bermondsey-based pie & mash business. In a lovely immersive experience, we had the chance to watch the doc whilst Den himself came into the office and brought us pie & mash for our weekly Monday team lunch! We love championing the creativity of our team and encouraging love for the craft wherever we can! Check out the film at the link in the comments! 🥧 #filmmaking #documentary #pie

As a team of storytellers and filmmakers, we often spend our spare time diving into new documentaries and empathetic, people-centred narratives. Here are some recommendations from the team’s autumnal watchlists, and we’re all excited to dive in - we hope you find some new favourites among them too! Are there more we should add to the list? #watchlist #documentarywatchlist #filmmaking

This week we're celebrating five Black British artists, creators and collectives that inspire us this Black History Month. From visual art to film to music, black creators and movements have been integral in shaping the cultural landscape we engage with today, in Britain and beyond. Who are some British black artists who have changed the narrative and inspired you? #bhm #blackhistorymonth #blackart