Toward

NEW EVENT: Crafting hospitality brands for unforgettable experiences Where: London When: 27th February Part of Wales Week / London Join Toward and a panel of industry experts to find out what makes a hospitality brand experience unforgettable. We’ll explore what makes great hospitality brands stand out and how aligning your brand with your guests’ needs can lead to unforgettable experiences. When you build loyalty and improve profitability, branding goes beyond a logo—it’s about sharing a story that truly connects with your guests and delivers real results. You’ll hear from a fantastic panel of hospitality leaders who’ll share their stories, lessons learned, and practical tips for success. It’s also a great chance to connect with others in the industry over some good conversation and new ideas. Book your free ticket now - https://lnkd.in/ej7-SNUX

Today we say goodbye to Charlie Dowley as she sets off on a new adventure. Over the last 5 years at Toward, Charlie has been a vital part of the team, delivering some awesome websites, always great with clients and a lot of fun to have around the studio. Charlie has always pushed herself and us to improve our processes and output and is never afraid to challenge, or be challenged! From everyone at Toward we wish Charlie the best of luck in her new role and for the future. Like every past Bluegg/Toward team member, you're always welcome and will remain part of our story. Thank you Charlie 🙌

There's something for everyone! :)

Great post featuring our very own Matthew Jackson

How do launch a compelling new product into a traditional market? You build a strong brand story, focus on consumer benefits over features and give it an identity that bucks the trend. That's what we did with Enora — A market first consumer product tackling pressure ulcers. Take a look at the overview here and visit the case study for the full story.

New case study — ICC Wales Take a look behind the scenes at our recent web design project for one of the UK's leading conference and events centres. The new site does what all of our brands and websites are designed to do — reflect the physical experience of the place through design and content. Here's a quick look, with the full case study available in our work section.

New website launch — ICC Wales Last week we launched the new website for Wales' largest convention centre. From our very first visit before we won the project we realised that the ICC Wales is a very special place. The centre is home to some of the largest conferences, shows, conventions and events in Wales and the south west, but also has a vast offering for smaller, more intimate meetings and events. When you walk around, everything screams quality. The people, the food, the architecture, the design and technology in the spaces, the connection with nature through the outdoor areas - the whole experience. The old website just didn't showcase the centre or reflect the in-person experience. We wanted the new website to tell the real story. We utilised the existing brand identity, making subtle updates to modernise it — from introducing colour fades and gradients inspired by the lighting to a whole new design system for digital use. The design of the site, the little details of interactions and animations and the use of photography and video now truly reflects the level of quality on offer. Working closely with the client team we mapped out organisational goals and visitor needs and built a page structure and navigation that would help achieve both. Content has been considered in detail to help visitors find information they quickly and easy. The website is built on Craft CMS, a departure from Wordpress that the old website used. Not only has Craft made it possible to create far more engaging and compelling pages, the feedback from the marketing team about how easy it is to use means that the migration was a real positive from the project. Many thanks to the ICC Wales and The Celtic Collection teams for choosing to work with us. Special thanks to Christie Valone, Olivia T., Sophie Robins, Vanessa Russell and Jessica Price. Toward Project Team: Mike Jordan Tom Lloyd Matthew Jackson Naima Hidalgo Muñoz Dave Griffiths Charlie Dowley Molly Sishton Connie Sishton

🌟 Celebrate the Best of Wales at the Wales Week London Gala Night! 🌟 Join us for an unforgettable evening as we kick off the 2025 Wales Week London programme in style! The Best of Wales Gala Dinner will take place at the elegant InterContinental Hotel, Park Lane on Thursday, 20th February. What to Expect? An extraordinary night of entertainment featuring: 😂 The "bloody funny" Welsh comedian Robin Morgan 🎤 Amazing performance by Welsh of the West End 🌟 Guest appearances from Welsh sports legends, including rugby icon Adam Jones, an international athlete, and a football star 🎙️ Hosted by renowned sports broadcaster Lauren Jenkins 🎶 A high-energy DJ set from the internationally acclaimed Katie Owen 💫 Supporting a Great Cause This spectacular event will raise funds for two incredible Welsh charities: St David's Hospice Care and GREEN MAN TRUST LTD. 🙌 Special Thanks We’re proud to have support from our sponsors Phillips Wellbeing Services, Ethos-Chain, Browne Jacobson, and Bute Energy, with event coordination by Engage. Spaces are limited, so secure your place for a night of celebration, inspiration, and the very best of Wales! 🔗 Find out more and book your tickets: #WalesWeekLondon #GalaNight #CelebrateWales #BestOfWales

We're always extremely proud of our involvement with Wales Week / London. As founding partners we never quite anticipated just how big this would get but each year surprises us! We're heading into our 9th year with the programme of events and celebrations filling each day but we always want more and it's easy to get involved! Check out the website, get in touch, share any ideas... Help us grow this around the world so that more and more people join us to say "Wythnos Cymru Hapus!!" 20 February - 08 March 2025

Join us for a spectacular celebration at the Wales Week London Gala Night! Kick off the 2025 Wales Week London events programme in style with the Best of Wales Gala Dinner, taking place at the stunning InterContinental Hotel, Park Lane on Thursday, 20th February. 🎭✨ What’s in store? An unforgettable evening of entertainment featuring: * The "bloody funny" Welsh comedian Robin Morgan * Show-stopping performances by Welsh of the West End * Inspirational Welsh sports stars, including Adam Jones (Welsh & British & Irish Lions rugby), an international athlete, and a footballer * Leading sports broadcaster Lauren Jenkins as our MC * A high-energy DJ set from internationally renowned Katie Owen 💫 Supporting a Good Cause We'll be fundraising for two incredible Welsh charities: St David's Hospice Care and the GREEN MAN TRUST LTD. 🤝 Special thanks to Phillips Wellbeing Services, Ethos-Chain, Browne Jacobson, and Bute Energy for their generous support, with coordination by Engage Sport. Spaces are limited, so don’t miss out on this incredible evening celebrating the best of Wales! Find out more https://lnkd.in/eYJzD-K5 #WalesWeekLondon #GalaNight #BestOfWales