Truth Consulting

This year for Black History Month (1 October to 31 October), at Truth Consulting we’ve gathered a list of recommendations to promote and celebrate people of African and Caribbean heritage, recognising their contributions to our lives, our understanding of the world, and their role in shaping culture. The list includes recommendations of cultural and political role models, along with a caption of what their work means to us. We hope you enjoy our recommendations and have the opportunity to experience and benefit from them too! https://lnkd.in/eWWT5q8A #blackhistorymonth  #blackhistory  #blackexcellence Instinctif Partners Truth Consulting Dr Matilda Andersson Bridget Dalton, PhD Dr Mark Thorpe Genny Rowson

This article on how creative research methods can help with inclusive research design is well worth a read. A few months ago Ella Harris ran a collaborative workshop about creative methods with us at Truth Consulting. We used tarot cards, talked about knitting in research design and got a real boost from experimenting with how we can do things differently. In this article Ella and her collaborators cover - - How to involve participants in research design - How to create safe spaces - How to use play for collective thinking #creativemethods https://lnkd.in/eCcfZ8bc

Gen Z are redefining their financial futures in a turbulent economy. Brands that understand this and provide the tools to help them succeed will find themselves at the forefront of the financial revolution. Taiye Akin-Akinyosoye our specialist on youth audiences with extensive experience on financial projects—breaks down the realities facing Gen Z and uncovers how financial brands can step up to support this generation in more meaningful ways. Thank you also Bridget Dalton, PhD and Vanessa Nichele for content and design. Full article here ↘ https://lnkd.in/eBupw_WV #genz #financialfutures #genzfinance #finfluencers

Tom Morgan from Truth Consulting joined up with Helen Dodd our Head of Sustainability at Instinctif Partners, to talk about the importance of insight when creating impactful sustainability communications. They talk about brand integrity in ESG and going beyond surface-level messaging to drive real behaviour chance. Useful for any brand wanting to create sustainable change. The Green Gap “People might say they want to buy sustainable products, but when it comes down to it, they don’t always follow through. This is the green gap—the difference between intention and behaviour.” Tom Morgan 🎙 Listen to the full podcast it's well worth a listen. Thank you - The Responsible Edge Podcast for hosting us! 🌱 https://lnkd.in/evyXkcvw

Good luck to all the finalists of the Virgina Valtentine Award for Cultural Insight. Market Research Society (MRS)! We're looking forward to the award ceremony!

Truth Revealed is our newsletter, hit follow for our latest thinking on everything from big tetonic shifts that change what it means to be human, to the craft of how to run successful client workshops. We’re a strategic consultancy. Our work is inspired by insights. We were founded in 2007 and we’ve helped our clients see the world differently ever since.

📣 We’re thrilled to announce that our incredibly talented Taiye Akin-Akinyosoye has been shortlisted for Research Live's Young Researcher Of The Year by the Market Research Society (MRS). As a Senior Consultant in our Behaviour and Culture team, Taiye Akin-Akinyosoye is deeply committed to making research as inclusive as possible. She consistently goes above and beyond to understand the broader cultural context, connecting it with subtle behavioural insights in participants' lives to help brands better empathise with people. "I’m grateful to the MRS for recognising young researchers in our industry and for highlighting the amazing talent that our generation brings to the table." says Taiye Akin-Akinyosoye Good luck to Taiye and to all the finalists in every category, from Truth Consulting! 

Is Brand Britain evolving post the Labour Landslide? Back to cool? It's complicated 🤔 . Our first content about Brand Britain and what it means for brands from our newly launched offer Truth Futures - for more info send Bridget Dalton, PhD a dm, or email us on hello@truth.ms.

Our new Truth Futures offer covered in Research Live 🎉 . To find out how we support clients with future proof marketing and product strategies supported by AI, semiotics, and changemakers - get in touch hello@truth.ms or message Bridget Dalton, PhD directly. https://lnkd.in/eNnqntGn