VGC Partners

It’s an exciting time to join Novel! With the arrival of Craig Strachan as CEO, Novel is now looking to appoint a new Head of Branded Content & Commercial Partnerships to be the driving force in establishing us as the go-to audio partner for premium branded content. If you are a driven and ambitious individual who is passionate about audio strategy and the power of podcasts coupled with a strong background in sales, business development and brand partnerships, then we’d love to hear from you. JUNCTION are handling the recruitment for this role, so please get in touch with Simon Harle if you would like to apply.

From The Podcast Academy to The British Podcast Awards, the good times continue to roll for Novel's groundbreaking podcast series, The Girlfriends. It's a must listen.

😈📝👔 𝗨𝗡𝗗𝗘𝗥 𝗡𝗘𝗪 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧 👔📝😈 One of the most exciting and innovative artists and designers of his generation, Slawn has become an inescapable cultural icon in his time. Now, the London based, Nigerian born designer has become a new investor in Kick Game Speaking on the investment, Slawn states: "𝘐’𝘮 𝘯𝘰𝘵 𝘢𝘯 𝘢𝘳𝘵𝘪𝘴𝘵 𝘣𝘶𝘵 𝘐 𝘮𝘢𝘬𝘦 𝘢𝘳𝘵. 𝘐’𝘮 𝘯𝘰𝘵 𝘢 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘮𝘢𝘯 𝘣𝘶𝘵 𝘐 𝘰𝘸𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴” For Kick Game, this arrival of investment signals a new era for a company. Slawn’s investment promises a fresh, exciting chapter for the company thanks to the entrepreneur’s extensive experience across the worlds of art and design, demonstrating Kick Game have their fingers on the pulse of the culture in their respective field. The arrival of Slawn also brings with it the opportunity for other ambassadors to partner with the brand across the world of art, music, fashion/design, sport, and content creation. Watch this space 👀 Coverage here: https://lnkd.in/ekfh6uN9

🎾 Tenniscore Takes Center Court 🎾 As the summer heats up, so does the tenniscore trend. A stylish fusion of classic tennis attire with contemporary fashion— it has captured the spotlight, with prominent features in multiple fashion publications and the recent release of the film Champions starring Zendaya adding to the buzz. The tenniscore movement combines retro elements like knitted polos and sleek fabrics with modern, casual styling. Esquire magazine's recent coverage has highlighted how this trend is making a significant impact, celebrating the sport’s refined aesthetics and adapting them for today’s fashion-conscious audience (https://lnkd.in/e4nKcj9B). Even though Wimbledon has wrapped up for the season, the tenniscore fever is far from over. With PERCIVAL Menswear's latest collaboration with iconic tennis brand Prince, we are excited to see a championship-winning capsule collection effortlessly merging Percival’s expertise in knitted polos with Prince’s storied legacy, offering a range of tees, tailored athleisure, and more. This collection is a perfect embodiment of the tenniscore trend, proving that the elegance and sophistication of tennis fashion can continue to shine long after match point. Buy it here: https://lnkd.in/epXDm_2j

💪 Raising the Bar 💪 Listen to Novel's latest BBC Radio 4 podcast series “Extreme: Muscle Men” launches on July 29th. Hosted by historian Natalia Mehlman Petrzela, this series explores the impact of steroid culture in the 1980s. Discover how William Dillon, “steroid guru” Dan Duchaine, and others revolutionised the pursuit of physical perfection, reshaping our understanding of it to this day. Tune in for an engaging dive into how extreme ambitions have transformed fitness and beauty standards. Read more: https://lnkd.in/e_iptt_n #BBCRadio4 #ExtremePodcast #MuscleMen #TrueCrime #FitnessHistory

🧶✨ The Rise and Rise of Menswear’s Hottest Trend - Knit Polos ✨🧶 “There’s now an onus on guys to think about what they’re wearing and dress well.” - chris gove, founder of PERCIVAL Menswear. Glossy credits Percival for leading the charge in menswear with their innovative knit polos. By blending retro charm with modern style, Percival has not only captured the essence of contemporary fashion but also inspired men to elevate their wardrobe choices. Their recent collaboration with renowned stylist Ilaria Urbinati has further solidified Percival’s influence in the fashion world. From classic neutrals to bold colors and unique textures, Percival’s knit polos are a testament to the brand’s commitment to quality and style. Celebrities like Ryan Reynolds, The Rock, and Justin Bieber have embraced this trend, showcasing Percival’s pioneering designs. Read more https://lnkd.in/dhS-Tjgv

We are honoured to have won Moment of Raw Emotion at the International Women’s Podcast Awards last night for The Girlfriends🏆🥹❤️ Congratulations to all winners and nominees and thank you to Naomi Mellor & Everybody Media Ltd. for an amazing event. 👏👏 And congratulations to our awesome team who worked on this show Anna, Madeleine, Nicholas, Veronica, Daniel, Julien and the amazing Carole Fisher. Same time next year? #IWPA2024

Sproud's CEO, Sara Berger, shares her Treyd Secrets "Peas are a future protein. It's easy to grow and it's great for the environment" Sara recently sat down with Peter Beckman CEO and co-founder of Treyd to discuss all things Sproud. In this business podcast, Sara explains: ▶️ The ins and outs of the food industry from distribution 📦 to branding 🖌️ ▶️ How young consumers are driving innovation in the space 🚀 ▶️ How Sproud scaled to over 30 countries 🌎 ▶️ Discover Sara’s number one trade secret 🤫 Find out more here: https://lnkd.in/evr2xtfy #sproud #peamilk #alt #altmilk #alternative #nondairy

"Investors who think throwing money at a brand will make it grow are mistaken – and missing an important trick" says VGC Partners Founder and CEO, Parminder Basran. According to Parminder, proper consumer analysis, community building, physical activations and partnerships with talent and EU logistics contacts are just some of the things that can help lead to solid growth rather than empty expansion. Investment is thrilling, but it's not the only thing that keeps a brand afloat. Scaling means investing more than just money; it means having a real strategy for those funds to ensure they boost the metrics that will build a business's longevity. Read his piece on balancing private equity ownership and brand growth on WARC here https://lnkd.in/ejqBCw5w

From Madchester to Marvel and Beyond Founder Partner and CEO, Parminder Basran, recently sat down with Meet The Leader to talk about founding growth capital investors VGC Partners. For Parminder, the journey hasn't been easy and without the many visionary founders running groundbreaking companies spanning recording studios, gaming, podcasting, menswear, sneakers and plant milk to name a few, things would have been very different. Together we have been ripping up the investment rulebook and building some amazing businesses along the way. He can't wait for what the next 15 years of VGC looks like. Read the full article here: https://lnkd.in/ehXWddbZ #Founder #FounderStory #VC #VentureCapital