World Media Group

It's Judging Day, the moment when our brilliant jury comes together in London to decide the winners of this year's World Media Awards. And with the quality of entries so high this year, they have a tough job on their hands! We still have a few hours of lively debate ahead of us, but by the end of the day, our winners will be decided. Join us at the Awards ceremony on Thursday 21st November when we'll reveal which of the shortlisted campaigns captured the imagination of the jury. Tickets available here: https://lnkd.in/eXnDWpUA Thanks to our WMA partner Brand Metrics for supporting Judging Day, to Reuters for hosting us at their fabulous venue, and thank you to everyone on our jury for taking time out of their busy schedules to join us for Judging Day. Anna Campbell, Benish Mahmood, Caroline Kinneberg, Caroline Vogt, Charlotte Tice, Chinar Desai, Damian Douglas, Dana Whitaker, Ebru Ozguc, Eliza Ferguson, Emilie Errante, Heledd Owen, Iain McDonald, Irena Raltcheva, Luke Thornton, Stefania Arioli, Navin Rammohan, Paul Wright 🌻, Rosanna Cubelli, Saif Faizullah, Santosh Sethumadhavan, Sarah Thomas Ph.D., Sean Adams, Tom Sutton, Tristan de Souza, Victoria Pawsey, Isabel Tabraham, Jamie Credland, Rachel Edwards, Clare Dewhirst, Daniel Edwards, Arif Durrani, Preya Shah #Awards #ContentMarketing #InternationalAdvertising

Forbes today unveiled its 2024 Top Creators List, the third-annual definitive ranking of the 50-highest earning, most influential social media-savvy stars across TikTok, YouTube, Instagram, Twitter and other social platforms. Entrepreneurial creators are growing their stake in the media and advertising industry and challenging the traditional marketing strategies of these industries by tapping their massive fan bases. This year the 50 Top Creators are continuing to prove their growing capital in the global economy as well, the list members estimated to have earned nearly $720 million cumulatively, up from 2023's $700 million. Their audiences are also growing – the creators on this year’s list have more than 2.75 billion combined followers, up from 2.6 billion in 2023, expanding their global reach and influence on several demographics, especially Gen Z.

We're delighted to have Sean Adams, Chief Marketing Officer at Brand Metrics on the World Media Awards jury. Sean will be joining our panel of experts from top agencies, brands and publishers at tomorrow's Judging Day to decide which of our finalists will be taking home a World Media Award on 21st November. Join us at the awards ceremony when we'll reveal the winners - tickets available here: https://lnkd.in/eXnDWpUA #Awards #ContentMarketing #InternationalAdvertising

Wake up ⏰ , ☕️ Brew-tiful News Alert! 😄🌍🌟 As someone born Italy 🇮🇹, I’ve always admired Lavazza ☕️, so collaborating with them on a campaign to celebrate 20 years of the Fondazione Lavazza was a dream come true. As a coffee lover, visiting their home in Turin and tasting the best coffee of my life was unforgettable! ☕️😍 BTW If you’re ever there, don’t miss La Nuvola ☁️ and the coffee museum! This project started from a chat on the RTL AdAlliance beach in Cannes and grew into something special. We worked with the talented illustrator Sofie Birkin 🎨 to create vibrant illustrations of 20 inspiring people changing the coffee world for the better. The campaign launched just before International Coffee Day and is making a big impact globally already. Big thanks to Lavazza and the amazing team at BBC StoryWorks for making this happen. Let’s raise a cuppa to the changemakers! ☕️🙌 UK - https://lnkd.in/gHN5AJjJ Global - https://lnkd.in/gzRUHvXg #CoffeeChangemakers #LavazzaFoundation #CreativeCampaign #brandedcontent #Turin #SofieBirkin #BBCStoryWorks #InternationalCoffeeDay #CoffeeLover #ad #illustrations

NEW: According to an analysis from Mantis, two-fifths (41%) of publishers' Halloween content and horror film reviews are being blocked from receiving advertising this Halloween season. Brands and their agencies using keyword blocklists that include words such as “kill”, “blood”, “horror”, “scary”, “attack”, “death” and “terror” are disallowing ads from appearing next to obviously brand-safe articles about Halloween, including Good Food recipes or articles about local Halloween events. Mantis MD Fiona Salmon said the industry has been “zombie-like in its reluctance to waver from keyword blocklists, despite their obvious negative impact”. Full story on The Media Leader UK: Mantis

Learning a language is hard. As a lot of you know, when I'm not working I'm mainly struggling through French lessons... But there's a new language that we're all going to have to get fluent in: the language of generative AI. Once you think of GenAI as another language to learn, it opens up a lot of useful metaphors and tools to help. Like learning French, the trick is to use it every day, get comfortable making mistakes, and track your progress so you can celebrate the wins... This report from Brilliant Noise on 'Building AI Literacy' does a great job outlining a fluency framework for AI, which you can use to see how you and your team are doing, and where you need to focus your efforts. Well worth a read. Bonne chance! https://lnkd.in/e_FzK8bF Antony Mayfield #ai #digitaltraining #genAI #AItraining #teamtraining

Congratulations to all the finalists in the Social Good category for this year's World Media Awards. Join us at the Awards Ceremony on Thursday 21st November at the Ham Yard Hotel in London, where we'll announce the winners. Book your tickets here: https://lnkd.in/eXnDWpUA The finalists are: ⭐ Blancpain – Beyond the Surface entered by Economist Impact ⭐ CREA – Disability, Sexuality And Consent: How Activists Are Reshaping The Narrative entered by The New York Times Advertising ⭐ Rwanda Development Board (RDB) – TIME100 AFRICA entered by TIME ⭐ Visa – Visa Pep Talks: Lighting up Women’s Football with Hope, Not Hate entered by Starcom Worldwide #Awards #ContentMarketing #InternationalAdvertising #Finalists Jamie Credland, Isabel Tabraham, Clare Dewhirst, Sheryl Paul, Belinda Barker, Emma Winchurch-Beale, Alexandra Delamain, Kali Palmer, Chris Porter, Damian Douglas

Congratulations to all the finalists in our Financial Services category for this year's World Media Awards. Join us at the Awards Ceremony on Thursday 21st November at the Ham Yard Hotel in London, where we'll announce the winners. Book your tickets here: https://lnkd.in/eXnDWpUA The finalists are: ⭐ Absa Corporate and Investment Banking – Africa’s New Tomorrow entered by BBC Studios BBC StoryWorks ⭐ EY – Real Time Business entrered by Reuters ⭐ Lombard Odier Group – Nature’s Regenerative Power entered by Lombard Odier ⭐ PayPal — Enterprise Solutions From PayPal entered by Business Insider ⭐ Visa – Visa Live At Le Louvre entered by Starcom Worldwide ⭐ Visa – Visa Pep Talks: Lighting Up Women’s Football With Hope, Not Hate entered by Starcom Worldwide ⭐ Zurich Insurance Group – Zurich: Creating A Brighter Future Together entered by UM Worldwide #Awards #ContentMarketing #InternationalAdvertising #Finalists Jamie Credland, Isabel Tabraham, Clare Dewhirst, Sheryl Paul, Belinda Barker,Samantha Adams, Andy Hall, Arif Durrani, Preya Shah, Jemima Villanueva, Katya Ionova, Rosanna Cubelli,

Future of News is headed to Washington, D.C. to continue the conversation about the importance of supporting the news - and insights for navigating the post-election landscapes. Join us on November 14th at 8:00 AM for breakfast and conversations featuring top voices in journalism, communications and marketing. RSVP here👉 https://hubs.li/Q02VgQGZ0 📩Questions? Email futureofnews@stagwellglobal.com 📽️Check out our NYC and London Summits here: https://hubs.li/Q02VgSxG0 Thank you to our partners: Ad Fontes Media, The Associated Press, Axel Springer, Axios, Business Insider, CNN, Gannett | USA TODAY NETWORK, The Guardian US, The Hill, The Independent, NewsNation, Newsweek, Nexstar Media Group, Inc., The New York Post, The New York Times, POLITICO, The Rebooting, Reuters, The Trade Desk, The Wall Street Journal, The Washington Post, World Media Group

When asked recently, barely half of Americans said they were confident that their vote would be accurately counted. It is no wonder, given the rhetorical and physical attacks on our democracy these last few years, that many voters share the same fear. For our new cover story, we asked Barton Gellman, a former TIME editor-at-large and Pulitzer Prize-winning national security reporter, for his answer to a simple question: Is your vote safe? We publish his reporting in the spirit of the rest of our coverage of this campaign, aiming to provide trusted guidance so that you can better understand the candidates and the policies they would implement. Your vote is safe. Go use it. https://lnkd.in/eDX2FfGT