You're the Breast!

Bras should be exempt from VAT because they are essential for women's health! I am in full support of the society of Radiographers who are arguing this week in conference that bras should be exempt from VAT because they are essential for women's health. Radiographers believe we should get rid of the tax on bras because it 'disproportionately affects women" and therefore goes against the Equality Act 2010. Some bras today can cost over £80 and so this could be a big difference for women when shopping for a good quality bra. It is even more important for women with bigger chests, as they need more support and must choose a hybrid or encapsulation style which usually comes in on the costly end of the scale when bra shopping. By getting rid of the VAT on bras, it could encourage more women to purchase good quality and appropriate bras for their everyday wear and sport. It could also make them think twice to replace them more often. Poorly fitting sports bras have been proven to reduce athletic performance, and lack confidence in girls with feelings of insecurity and reducing participating in sport. Not wearing the correct support during physical activity can also cause tissue damage and back pain. We must remove the barriers to get girls and women moving whatever their breast size, and educate them about the importance and brilliant possibilities in life when wearing a good bra! #thisgirlcan #womeninsport #health #sportsbra #keepherconfident #bra #equalityact

Invest in Women.  Like many, I don't believe one day is enough to spotlight the changes that need to happen to ensure women's safety and gender parity around the world.  However, IWD is still an important way to remind us what needs to be done to raise voices of women who would not be heard otherwise. There is still a lot of work to be done.   We must continue to, 1. Celebrate women and their achievements  2. Educate and raise awareness on women's equality 3. Action for positive change investing in women #internationalwomensday #inspireinclusion #womensupportingwomen

The first sports bra was invented in 1977 and named the Jog-Bra.

This Girl Can have reported that around 80% of girls are missing PE due to low body confidence, as it can have a HUGE impact on their relationship with exercise. One of the reasons for girls lacking in confidence is their changing body during puberty. Some of the earliest physical changes of puberty in girls is breast development. Girls can begin to develop around the age of 8 up to 11-years-old, (it's also possible earlier or later than this too.) Breasts will grow at different rates and it's totally normal for one breast to be bigger than the other. It's important to understand and educate girls about the signs of when their breasts are developing, it could be one or all of the following... ❌ feeling sore of tender in the chest area ❌ unexplained backache ❌ itchiness around the nipples Wearing a sports bra has been proven to majorly impact a girl when doing physical activity in the following ways, ✅ prevent back pain, as well as in the neck and shoulders ✅ reduce breast pain as it's developing ✅ improve performance during physical activity as it will reduce breast bounce Reducing breast bounce will improve confidence and prevent embarrassment around breast development. 📣Calling all PE Teachers and parents ! It's time we educate young girls on breast development and sports bras to ensure girls have a positive experience in taking part in PE lessions and overcome the barriers they are facing. Every girl deserves to feel confident in their body 💪 #breasteducation #education #educationforgirls #womensupportingwomen #physicalactivity #schools #womeninsport #thisgirlcan #puberty #schoolgirls #keepherconfident

Love this campaign by Dove for the #superbowl. Something else that can also encourage girls body confidence in sport is breast education and knowledge in sports bras. Thanks to follow and share our latest educational program You're the Breast! We’re on a mission to education women and girls on breast health and to understand and know the choice of sports bras out there. Education equals knowledge. And knowledge equals power and confidence. Let’s change these low statistics and work on getting more girls participating in sport in schools! 👏👏 #yourethebreast #breasteducation #education #sportsbras #keepherconfident #dove #superbowlad #sportsbra #bra #schoolgirls #bodyconfidence #womensupportingwomen #girlsinsports

Sports Bras vs Trainers When are we going to start understanding that wearing a good sports bra is just as important as a good pair of trainers when running. It's time girls are educated about sports bras and know that they have a huge choice out there of different styles, impact levels, models and sizes. Wearing the right supportive sports bra will give school girls confidence during PE and will lead to more girls participating in sport in the future. #sportsbra #education #schoolgirls #health #pekit #physicalactivity #highschools #breasteducation #knowledgeispower #womensupportingwomen Women in Sport Women in Sports Youth Sport Trust England Athletics Women's Running 261 Fearless Inc Fearless Women Maratona This Girl Can Studio You Simon Besnard

Hi! I'm Sophie, creator of You're the Breast! I've been specialising in sports bras for the past four years. Over this time I have seen a shocking amount of women and girls who lack knowledge in breast education and sports bras. From confusion of finding the right size, to questions about sports bras impact levels and styles. There's a lot of info to take in! I believe sports bras should be available and encouraged to be worn by school girls, and breast education offered to girls aged 11-17 years old to learn more about their breast concerns. By empowering girls with knowledge, their body confidence, health and participation in PE can be greatly improved. #yourethebreast #bresteducation #education #sport #sportsbra #awareness #schoolgirls #girlsdeservebetter #bra #pe #physicalactivity #womensupportingwomen

Let’s talk about the practicalities of changing into a sports bra if you’re a younger girl. Ok, it’s easy if let’s say you’re at a leisure centre with separate cubicles, but what about the older venues? For example school changing rooms, or old locker rooms? Changing into a sports bra in a communal space for a self-concious girl getting used to her new sports bra isn’t ideal, or comfortable. Apart from knowing that she needs to get her sports bra on before the game, but does she have somewhere comfortable to change into it? This is where the magic of a good design sports bra comes in. What is she has a sports bra that she could wear all day on a day she has PE? A bra that has comfortable fabric, and is adjustable so she can pop it on first thing in the morning before she goes to school. This could be a game changer and help encourage girls to wear a sports bra for PE, and one less barrier to face before playing sport. What are you thoughts on this? #sportsbra #bra #gamechanger #breasteducationforall #education #sportequality #sportforgirls #girlsinsport #girlsinsportsbras #yourethebreast #breasteducation #lockerrooms #girlsdoingpe #physicalactivityandhealth #health 

According to a survey by Women in Sport and STRONGER only a third of secondary school girls (aged 11-18 years old) wear a sports bra during PE. Why is this? -they simply don't own one -they can't afford one -it didn't cross their mind that they might need one during PE. It's 2024 and time to change this! We need more breast education in schools for girls to understand their changing bodies during puberty. There are a shocking amount of girls dropping out of sport due to body issues and lack of confidence. The accesssibility, education and knowledge of wearing a good sports bra would be a real game changer, it's time to bring breast education into schools. What are your thoughts on this? #education #educationforall #sport #sportsbra #support #physicaleducation #educationforgirls