160over90

Congratulations to our own SVP and Co-Head of Strategy Victoria Anderson who was named to Advertising Week's #FutureisFemale shortlist! An inspirational leader driving our agency - and our industry - forward, Victoria's impact knows no bounds ⚡️ #CultureMovesUs

As we close out September, we're shouting out our employees around the world who celebrated a #workanniversary this month! Cheers to another year of creating shared, impactful moments together 🙌 #CultureMovesUs

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: When it comes to brand and sports marketing partnerships, WNBA star forward Aliyah Boston is already planning for her next chapter. In being selective with the deals she takes on - prioritizing authentic connections and opportunities to give back to the community - Boston is positioning her personal brand for continued success beyond the court. https://lnkd.in/enEqzZyc Think: Peloton’s new marketing strategy looks past the bike as they seek to reach a broader audience. Will a revamped brand identity and longer-term approach be enough to unlock a positive shift in perception? https://lnkd.in/eg22D62u Know: WBD tapped Google’s Vertex AI to develop a “caption AI” tool for its Max streaming platform. Focusing on their unscripted programming to start, the tech is the latest example of how AI is increasingly becoming a resource across the media and entertainment industries. https://lnkd.in/exGTjt_H

Thanks #Brandweek for giving me an opportunity to speak about how we work with our partners to build out Legacy Classic.

Introducing golf’s 5th major – the DP World Mini Golf Invitational. Loved bringing this idea to life, working with the DP World Tour production team. An amazing spectacle, watching Billy & Justin battle it out on the iconic Jungle Course. Billy’s victory inspired him to go and win the BMW PGA Championship for a second time last weekend. The video is worth a watch. 160over90

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: After iconic McDonald’s character Grimace threw out the ceremonial first pitch at Citi Field and the Mets climbed their way back into the playoff conversation, the team is commemorating their hot streak. Signed by the good luck charm himself, the Grimace seat gives new meaning to fan (and brand) appreciation. https://lnkd.in/esdQkzRa Think: Travis Kelce is the latest athlete to transcend sports as a pop culture figure. From podcasts to late night TV, Kelce and other athletes are strategically diversifying entry points into culture and proving to be successful brand spokespeople. https://lnkd.in/ebAK_ucF Know: As women’s sports continue to shine on the biggest stages, women’s golf is seizing its opportunity following the success of Team USA at the Solheim Cup. Expect to see more attention and brand activity surrounding women’s golf as the sport takes its rightful place in the spotlight. https://lnkd.in/ekY5S7jU

We're a finalist! Thank you, Digiday, for recognizing our work with Invesco US to produce the first-of-its-kind #InvescoQQQ Innovation Arena at the NCAA Men's and Women's Final Four Championships. #CultureMovesUs

For Ultimate Fighting Championship 306 at Riyadh Season Noche UFC presented by Bud Light, we produced a two-day Fan Experience that leaned into the event’s focus on Mexican Independence Day. Honoring Mexico’s rich history, vibrant culture, and fighting spirit, we featured fan-favorite UFC brand and partner activations, including custom photo ops with artwork from notable Mexican artists as well as the iconic UFC letters that were painted over in the colors of the Mexican flag 🇲🇽 📸🎨. With over 5,000 fans in attendance for the Fan Experience, Noche UFC continues to grow and become a must-attend event. #CultureMovesUs

Behind the Dynasty 🇬🇧🏈🇺🇸 Our London team hosted eight of the UK’s biggest creators in Kansas City, Missouri with the NFL UK to celebrate the season kickoff. In addition to seeing the Chiefs take on the Ravens, the creators explored the town behind the team, checking out the local area, famous Kansas City BBQ and a VIP tour of Arrowhead Stadium. #CultureMovesUs

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: This year, Halloween is getting a new dose of a culture. From Target’s “Tumbley” to Chipotle’s “Boorito” collaboration with Spirit Halloween, brands are transforming their viral moments into costumes to fuel younger generations’ Halloween obsessions and expand the holiday’s cultural significance. https://lnkd.in/e5v9kKXb   Think: This weekend’s UFC fight inside Las Vegas’ Sphere marks a new wave in how we can consume live sporting events. How will traditional arenas and venues weave in more digital elements to offer an increasingly mixed reality experience? https://lnkd.in/e9nFBdDs   Know: Millennials are the moment, and today’s pop culture landscape is the proof. Brands across mediums and genres, from Mattel to McDonald’s, are using ‘90s nostalgia to tap into this generation’s sizable buying power. https://lnkd.in/eGQ8K8B3