Antenna’s Post

It is the perfect time to switch to an online-first approach. Why? Cause tv watch time is lower than ever. 📺 📲 𝗧𝗶𝗺𝗲𝘀 𝗮𝗿𝗲 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 It’s no surprise to us, but in the recently published Telecompaper report it has been stated that within the first quarter of 2024, the watch time for streaming services was 25%, while live tv only reached 22%.  📈 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮 𝘆𝗼𝘂𝗻𝗴𝗲𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲? 𝗚𝗼 𝗳𝗼𝗿 𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 Consumers between 25-35 only spend 15% of their watch time on tv and spend twice as much time on streaming services. 🎯 𝗦𝗼 𝘄𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱? It changes the advertising game. Tv advertising is still effective, but your viewers might not watch tv as much as they used to. With the  rising prices for advertising on tv, now is the time to go for an online-first approach. Does your brand believe in the future of digital-first advertising? #commercials #SVOD #grp

Is FAST Streaming Taking Over Primetime? 📺 A recent study from Xumo and FASTMaster Consulting reveals that Free Ad-Supported Streaming Television (FAST) channels are becoming a primary choice for many Americans during primetime. A third of adults now regularly watch FAST channels in the evening, spending an average of one hour and 40 minutes—comparable to time spent on gaming, social media, and cable TV. What's fascinating is that FAST channels complement rather than replace other viewing options. The study dispels the myth that FAST channels are secondary or supplementary; instead, they are becoming a primary choice for many viewers. FAST viewers are young, diverse, and highly engaged, with 86% also subscribing to at least one paid streaming service. As traditional and digital media continue to merge, FAST channels are proving to be a significant player in the entertainment landscape. They offer an appealing alternative that fits seamlessly into viewers' media consumption habits. Will FAST channels continue to grow, or is this a passing trend? 🤔 #StreamingWars #MediaTrends #FASTChannels #DigitalTransformation #ContentConsumption #StreamingMedia, #Television

Well, it’s official—we are now cord-cutters. During this process, I discovered a few interesting things: 1. We were definitely paying for services we didn’t need. 2. TV providers still haven’t figured out how to offer true à la carte options. 3. Although many companies provide TV services, their pricing varies significantly. Ultimately, we don’t need 96 channels to watch. With the various streaming services we already have, we realized we only need four channels. As you may have guessed, the main driver for keeping traditional TV was the ability to watch the National Football League (NFL). However, every TV provider I spoke with gave me the same response: "We don't offer an à la carte option." At first, we considered subscribing to Paramount+ and Peacock, but Fox and ABC aren't available as standalone streaming services—they’re only accessible digitally through TV providers. The solution ended up being surprisingly simple: an antenna. One of our TVs already had a built-in antenna, and for the other, we just bought a $30 antenna. As for the NFL games on Amazon, we’re covered since we already have a Prime subscription. We’re good to go.

Our recent survey highlights some exciting trends among avid men's sports fans and their TV viewing habits! 🏅 Nearly 70% of these fans watch streaming TV “often,” showcasing their preference for on-demand content across all platforms—broadcast, cable, and streaming. 📺✨ When it comes to specific streaming services, 54% of avid fans report watching Amazon Prime daily or weekly, followed by 47% for Netflix and 35% for Hulu. This is a clear contrast to the overall adult population surveyed, who watch less frequently across these platforms. It’s evident that sports fans are leading the charge in the streaming revolution! Which platform do you prefer for your sports fix? Let us know! 🏆 causewaysolutions.com #CausewaySolutions #SportsFans #StreamingTrends #TVViewingHabits #SurveyInsights

Big news for streaming fans! DirecTV has officially launched MyFree DirecTV, a FAST service offering 70+ free channels packed with sports, news, entertainment, and lifestyle content. MyFree DirecTV is backed by industry leaders like A&E, Fox, Lionsgate, and Scripps, bringing viewers hit shows like Duck Dynasty, Pawn Stars, and The Walking Dead: Daryl Dixon. It’s premium content—no subscriptions, no strings attached. FAST isn’t just a trend—it’s the future of how we watch TV. With FAST platforms growing rapidly, the question isn’t if they’ll take over but how quickly. What’s your take? Let’s talk about what this means for viewers, advertisers, and the entire streaming industry. https://lnkd.in/daCVXawT

✅🖥️ The Hollywood Reporter (12/10): “The presidential election and the conclusion of the World Series helped drive overall TV use to a nine-month high in November. But despite those big events on linear TV platforms, both cable and broadcast outlets lost some share of viewing in Nielsen‘s monthly platform rankings. The Nielsen ratings service’s Gauge snapshot for November also shows streaming hitting another all-time high in share of TV usage — the fourth such milestone in the past seven months — for the November period, which ran from Oct. 28-Nov. 24 and therefore doesn’t include Thanksgiving, one of the biggest broadcast viewing days of the year. TV viewing as a whole rose by about 5 percent compared to October, driven by events across all platforms. Streaming services accounted for 41.6% of TV use for the month, up from 40.5%, with programming like Netflix’s Jake Paul-Mike Tyson boxing match and The Lincoln Lawyer, the most streamed show of the month with 3.9B minutes of viewing. Three individual streaming services — YouTube (10.8 percent of all TV use), Prime Video (3.7 percent) and the Roku Channel (1.9 percent) — hit their highest marks to date in the Gauge.” ⬇️ #streaming #ctv #ott #livesports #avod #fast #tvos https://lnkd.in/gnG23WdX

The What: 📺 YouTube's Battle for TV Screen Dominance - YouTube is positioning itself as a formidable competitor for TV viewership, securing nearly 10% of all TV watch time in March according to a Nielsen report. This marks YouTube's 13th month as the top-watched streaming service on TVs. The Why: 📊 YouTube vs Traditional TV and Streaming Services - Despite competition from traditional cable networks and streaming services like Netflix, YouTube has consistently increased its share of TV watch time. The platform aims to convince advertisers to divert their marketing budgets from cable to YouTube. The How: 🏈 YouTube's Strategy for Increasing TV Viewership - YouTube is focusing on the living room TV viewership as its "next frontier," as stated by CEO Neal Mohan. This includes investments in sports content like the NFL Sunday Ticket and encouraging creators to optimize content for TV screens. The upcoming Brandcast event in May will provide more details about YouTube's TV-centric strategy. Unlock the secrets to mastering short-form video marketing and distribution and more in our link-in-bio. Dive into our latest strategies, platform insights, and news you don't want to miss. #YouTubeTV #streaming #TVdestination #marketing #livingroom #streaminggiant #supercreator #supercreatorai

In today’s digital age, streaming TV has become a prime platform to connect with your target audience in a more personalized and impactful way. With consumers spending more time streaming, there’s no better opportunity to get your message in front of the right viewers at the right time. Whether you’re looking to build brand awareness, drive traffic, or increase sales, streaming TV advertising can help you achieve your goals. Let’s explore how this dynamic platform can work for your business! 📩 Ready to make a move? Contact me today to start your streaming TV advertising journey and reach your customers where they are watching. #StreamingTV #DigitalMarketing #APG #marketingbyPat

Now that Summer is almost officially over, here’s a recap of what went on over these past few months👇 💥Streaming dominance: Streaming solidified its lead over traditional TV this summer, with platforms achieving profitability and increased advertiser spending. 💥YouTube's rise: YouTube overtook Disney in TV watch time, becoming the top overall media distributor according to Nielsen’s July 2024 report. 💥Sports streaming impact: Sports coverage played a key role in streaming’s growth, with NBCUniversal’s Peacock gaining 3 million subscribers during the Olympics' first week. 💥Streaming's upfront growth: Advertisers committed more money to streaming than traditional broadcast/cable primetime TV during this year’s upfronts, with platforms like Disney and Netflix seeing a rise in ad commitments. 💥Free streaming’s growth: Free, ad-supported streaming platforms like YouTube and Pluto TV are taking a larger share of TV audiences, impacting paid streaming services and traditional TV. Reference: https://lnkd.in/ddWU5S_w #Streaming #TV #DigitalMedia

"If it weren't for electricity, we'd all be watching television by candlelight." - George Gobel As of 2023, Americans spend an average of 3.38 hours per day watching digital video, including #streamingvideo. This amounts to over 21 hours per week, comparable to a part-time job's time commitment. In June 2024, streaming accounted for 40.3% of total TV usage, the highest share ever reported. - Subscription services - 83% of US households used a paid subscription video service like Netflix or Hulu in 2023. - Ad-supported services - 50% of consumers who watch online videos use a free or paid ad-supported streaming service. Is your business connected to (Connected TV) #CTV?