Autofluencer

Creators & Coffee is BACK! 💥 We took a little break to focus on making reporting better than ever. More info in the March Madness edition of our beehiiv newsletter, Trendy AF! 👀 In this rad episode, we sat down with Dylan Pfohl from Rad Factory to chat about the ups and downs of creating diverse social media content! Dylan started making videos at just 10 years old with a VHS camcorder, kept at it through high school and film school, and then worked in action sports before diving into YouTube full-time. He talks about the challenges of keeping a diverse audience engaged and dealing with the ever-changing YouTube algorithm. Dylan also shares how his partnership with his friend Gavin led to wild projects, like building a 50-foot rainbow grind rail and testing out Temu products. He recommends working with agencies, like Algebra Media who can help with finding brand partnerships. Plus, he breaks down why pre-planning is key, how to make sponsored content feel natural, and why long-form storytelling and TikTok style hooks are what’s needed for successful YouTube content. 🔗 Check out the full episode with Erica Sietsma, link in the comments! #CreatorsAndCoffee #ProTips #EnthusiastEconomy #ContentCreators #Automotive #Aftermarket #Motorsports #CreatorEconomy #Partnerships #RadFactory #YouTube #YouTubeContentStrategy #ContentStrategy

Have you signed up? 🔥 Join us in ONE WEEK for our FIRST quarterly Creator Roundtable! We want to invite creators to learn more about Autofluencer & chat about ways to improve partnerships/sponsorships in the industry. ⏰ WEDNESDAY, APRIL 2ND AT 10:00AM PT / 1:00PM ET DON’T MISS OUT ON THESE TOPICS! ⚡ Autofluencer: Who are we? What’s our vision? ⚡Creator Challenge Discussion: How can brand partnerships be improved with technology? ⚡Partnerships: Who’s good/not good? Affiliate programs? Pay scale? Emerging trends? ⚡Creator Tools: Best recording devices? Must-have technology? Emerging trends? To sign up, all you have to do is comment below and we’ll send you the invite link! The Google Meet is capped at 15 participants, so comment fast! We can’t wait! #EnthusiastEconomy #ContentCreators #Automotive #Aftermarket #AutomotiveAftermarket #Motorsports #CreatorEconomy #Sponsorships #Partnerships #SuperchargedPartnerships

Our Trendy AF newsletter just went out! It’s dope! 💥 March Madness is packed with event recaps, our newest Creators & Coffee with Dylan Pfohl from The Rad Factory, trends we’re seeing on YouTube, tips from other creators like Annie Van Orman, aka Annie’s VW, cool new tools like FYPM App to help figure out what other brands pay and so much more! Click the link in the comments to read Trendy AF & don’t forget to subscribe! #EnthusiastEconomy #ContentCreators #Automotive #Aftermarket #AutomotiveAftermarket #Motorsports #CreatorEconomy #Partnerships #SuperchargedPartnerships #Newsletter #beehiiv #TrendyAF #MarchMadness 

Thanks to SBN - SEMA Businesswomen's Network and the entire events committee for putting on an AWESOME Women's Leadership Forum last week in Orlando. This was my first WLF and it did not disappoint and due to kid spring break, I was only able to attend the welcome activities and the first day of the event and it still exceeded expectations! Huge shoutout to all of the women who volunteer their time and passion to SBN and the various committees and leadership. For those involved in planning WLF this year - amazing work! THANK YOU! 👏 🙌 Nicole Bradle, MA, CMP, CAE Sara Morosan Tiffanie Hartenstein Cora Jokinen Jaclyn Sunseri Bradham- CDMP Erika Marquez, MBA Kelli Gallagher Cathy Clark Beth Brennan Paris Hull Kelleigh Shankel, Ph.D. Aliceje Keyburn Love Lontoc Rachel Castle Lori Ramsey Eva Brendle Tran Riley Schlick Lauren McCullough Jessica Blackshaw Rhonda Rollins Cassie S. Nicole Harrington Kannan Parekh Chelsey Trulli Celina Kluba Erika Carosi Shawna Bacon Desirée Chandler December Ross Tammy Shields Kim Walton

We asked BOOSTane Octane Engineering’s Kyle Welch and Formula DRIFT PROSPEC driver Dustin Miles why content creators & drivers should be at your Specialty Equipment Market Association (SEMA) booth! 🚗💨 The SEMA show is an awesome opportunity to connect with people in the industry! Having someone like Dustin, who’s actually used the products in Formula Drift, makes the booth more than just a setup, it’s a destination. He helps turn it into a place where trust and credibility are built. It’s a home base where people can network, create content, and strengthen relationships. Plus, it’s not just about promoting products—it’s about hanging out, sharing stories, and having a good time while growing the brand! #EnthusiastEconomy #ContentCreators #Automotive #Aftermarket #AutomotiveAftermarket #Motorsports #CreatorEconomy #Partnerships #SuperchargedPartnerships #SEMAShow2024 #SEMAShow #SEMA #DustinMiles #Drifting #FormulaDrift #FormulaDriftPROSPEC #BOOSTane 

Hi all! Autofluencer is looking for someone to help on a reporting project - this person has to be a data storyteller - they can look at a spreadsheet of numbers and know the right way to visualize it in a report so the data tells the story! *Bonus* If they have a background in marketing analytics. **Double Bonus** If they know Creator Economy metrics ***Triple Bonus*** If the person (or someone else) then knows how to take use AI to take the data and turn it into actionable insights in laymen's terms!! This person does not need to be an engineer - even if they can just help us mock up the report, that works!! For anyone that knows me, I'm extra when it comes to data. I think every single thing is interesting, so I need a person who is good at getting to the heart of the data/story.

Throwing it back to Specialty Equipment Market Association (SEMA)! 🙌 We had an awesome chat at the Tinker DIY booth with Kellen Pirri and Lindsay Wheelock about the importance of having creators in your booth! 🔥 #EnthusiastEconomy #ContentCreators #Automotive #Aftermarket #AutomotiveAftermarket #Motorsports #CreatorEconomy #Partnerships #SuperchargedPartnerships #SEMAShow2024 #SEMAShow #SEMA #LindsayWheelock #KellenPirri #TinkerDIY

Not sure when to pick a creator or a commercial? Creators are awesome for reaching highly engaged niche audiences with creative, budget-friendly content. Commercials are usually for mass brand awareness with high production value using actors and scripts. Both have value—it’s all about your goals! 🤩 Not to say the two can’t sometimes be combined, but when you ask a creator to be an actor, just know, you have to pay them like actors! Want more tips? Check out our YouTube series Creators & Coffee! We had recent chats with Garrett Reed, Jacob Duhe and Dane Trask all about this. #EnthusiastEconomy #ContentCreators #Automotive #Aftermarket #AutomotiveAftermarket #Motorsports #CreatorEconomy #Partnerships #SuperchargedPartnerships #CommercialvsContentCreator

Content creators aren’t actors! 🎭🚫 Dane points out that creators grew their following a certain way, with a certain style, and a certain type of content. Creators with engaged audiences deliver way more authentic promotion than a typical commercial. Brands shouldn’t be telling creators exactly what to say and what to do. This will damage both the creator & the brand! Dane Trask, the “Dadager” of Riley Schlick of Riley’s Rebuilds spoke more partnership hot topics on the latest Creators & Coffee with Erica Sietsma! Link in comments! ⬇ #CreatorsAndCoffee #ProTips #EnthusiastEconomy #ContentCreators #Automotive #Aftermarket #Motorsports #CreatorEconomy #Partnerships #Sponsorships #RileysRebuilds #DaneTrask #Carburetor #ClassicCars #CarRestoration #InfluencerMarketing

Don’t miss a special live taping of Creators & Coffee TOMORROW at 11AM! 💥 Erica Sietsma, Alex Striler and Megan Meyer-Lingner will be talking about the value of having drivers & creators at your booth! 📍 Swing by the PRI Podcast Studio! #EnthusiastEconomy #ContentCreators #Automotive #Aftermarket #AutomotiveAftermarket #Motorsports #CreatorEconomy #Partnerships #SuperchargedPartnerships #Racing #PRI2024 #PRIShow2024 #TradeShow