Base Design

MATCHA, MASTERED. 12 is the new matcha brand – co-created by BaseNYC from day one. Not just a drink. A ritual. A completely new way to enjoy matcha. Base Design built the full ecosystem: from packaging and identity, inviting our friends at ciguë to create the interior design and in-store experience. Together with 12, we reimagined what matcha could be – a complete universe in Manhattan’s NoHo, rooted in tradition and elevated for today. A new standard in premium matcha. Read the full case study: https://lnkd.in/eUsE7uuC Credits: Min Lew, Geoff Cook, Mirek Nisenbaum, Sarah Labuda, Ross Gendels, Caroline Cox, Andrey Starkov, Carlos Bocai, Darius Dazhi Wang, Harry Laverty, Vivian Valentin, Tomasz Bartosz, Viktor Chekryzhov, Masha Basyrova, Tong Wu, Romain Bourillon, Shannon Wilcox, Kristina Bartošová, Katerina Mery, Rachel Chew, Exceptional Brands Group, Terrane Group, Michael Young Studio, ciguë, Capsule48, Michael Carbone, Sean Dooley, Brennan Freed, Alec Burns

BaseNYC Partner & Digital Director Mirek Nisenbaum will dive into what he calls 'Digital Magnetism' with Adobe Creative Cloud. Mirek will be exploring how beauty, authenticity, and energy shape the future of design. The talk was rescheduled on April 17 at 6PM CET / 12PM EST. Attend here: https://lnkd.in/eNn7ADh9

BACK TO BOOKS: Base invites you to our exhibition at Saint-Martin Bookshop, rewinding to the days when print was wild, messy, and full of heart. Flip through our (re)collection of rule-breaking posters, odd self-promos, and other paper gems from 1992–2010. No screens, just ink. Dates & details: https://lnkd.in/eWNfRzmp

Base client Printemps, the iconic Parisian department store, opens in Manhattan’s Financial District. Ahead of its North American debut, our studios in NYC, Brussels, and Melbourne collaborated to reimagine the department store as a hospitality-driven experience, anticipating the needs of today’s consumers and exploring new ways to engage diverse audiences. "We developed a comprehensive strategic framework addressing key questions around brand positioning, audience engagement, experiential retail concepts, and sustainability. This included rigorous market and cultural research, naming exploration, spatial branding, creative direction, and experiential retail strategy. Our work preceded the architectural design, influencing the project’s experiential, brand, and activation strategies." - Daniel Peterson, Creative Director at BaseMEL The project was designed by the architecture firm Laura Gonzalez. More here: https://lnkd.in/esacp84x Credits: Geoff Cook, Daniel Peterson, Dimitri Jeurissen, Thomas Leon, Laura Lendrum, Laura Gonzalez, Printemps New York

MATCHA, MASTERED. 12 is the new matcha brand – co-created by BaseNYC from day one. Not just a drink. A ritual. A completely new way to enjoy matcha. Base Design built the full ecosystem: from packaging and identity, inviting our friends at ciguë to create the interior design and in-store experience. Together with 12, we reimagined what matcha could be – a complete universe in Manhattan’s NoHo, rooted in tradition and elevated for today. A new standard in premium matcha. Read the full case study: https://lnkd.in/eUsE7uuC Credits: Min Lew, Geoff Cook, Mirek Nisenbaum, Sarah Labuda, Ross Gendels, Caroline Cox, Andrey Starkov, Carlos Bocai, Darius Dazhi Wang, Harry Laverty, Vivian Valentin, Tomasz Bartosz, Viktor Chekryzhov, Masha Basyrova, Tong Wu, Romain Bourillon, Shannon Wilcox, Kristina Bartošová, Katerina Mery, Rachel Chew, Exceptional Brands Group, Terrane Group, Michael Young Studio, ciguë, Capsule48, Michael Carbone, Sean Dooley, Brennan Freed, Alec Burns

Tomorrow, as a part of B Corp Month, Base Design is joining a conversation on how design can create real, positive change – for business, society, and the planet. A talk for designers & brand managers who believe creativity can make a difference. With: Lola Philippart from Base Design, Tim Fendley from Applied Information Group, and Karolina Pospischil from Admind Branding & Communications. Register here: https://lnkd.in/e2kKQdbM

Base client Printemps, the iconic Parisian department store, opens in Manhattan’s Financial District. Ahead of its North American debut, our studios in NYC, Brussels, and Melbourne collaborated to reimagine the department store as a hospitality-driven experience, anticipating the needs of today’s consumers and exploring new ways to engage diverse audiences. "We developed a comprehensive strategic framework addressing key questions around brand positioning, audience engagement, experiential retail concepts, and sustainability. This included rigorous market and cultural research, naming exploration, spatial branding, creative direction, and experiential retail strategy. Our work preceded the architectural design, influencing the project’s experiential, brand, and activation strategies." - Daniel Peterson, Creative Director at BaseMEL The project was designed by the architecture firm Laura Gonzalez. More here: https://lnkd.in/esacp84x Credits: Geoff Cook, Daniel Peterson, Dimitri Jeurissen, Thomas Leon, Laura Lendrum, Laura Gonzalez, Printemps New York

BaseBRU visited Espace Aygo to explore their space and get inspired. The artist collective has turned the property into a dynamic, DIY home, studio, and artistic experiment. Big thanks to the Espace Aygo artists for the warm welcome and the opportunity to learn more! For those in Brussels – check out Espace Aygo’s new exhibition! Open until April 25, 2025. More info here: https://lnkd.in/eQUEwpVr Explore the house tour here: https://lnkd.in/eYifbZ6f

BACK TO BOOKS: Base invites you to our exhibition at Saint-Martin Bookshop, rewinding to the days when print was wild, messy, and full of heart. Flip through our (re)collection of rule-breaking posters, odd self-promos, and other paper gems from 1992–2010. No screens, just ink. Dates & details: https://lnkd.in/eWNfRzmp

BaseBRU Managing Director Lola Philippart will be speaking at Admind Branding & Communications's webinar, 'Can Designers Save the World?', about how design shapes businesses, impacts society, and transforms the world we live in. Register here: https://lnkd.in/eXhp7Ybp