Baton

Baton

Internet Marketplace Platforms

Baton makes buying and selling small businesses easier by providing data-driven valuations and a trusted marketplace.

About us

Baton is a marketplace for small business sellers and buyers. Baton supports any small business by getting them to a successful sale on the first trusted and transparent platform in the industry. We empower owners with the right information upfront and then match them to serious buyers who see verified company data on our platform. Managing a small business is complicated. Even though small businesses make up more than half of the US economy, it's hard to get reliable data. How can anyone be expected to sell their small business if there’s no standard for figuring out what a small business is worth? We built Baton to unlock small business data for everyone. Owners use our platform to instantly get a more accurate valuation using public data and their own financials. We believe every small business owner deserves the support they need to take their next step. That journey starts with Baton. Baton is backed by Giant Ventures, Bloomberg Beta, and a syndicate of world-class angel investors.

Website
https://baton.market
Industry
Internet Marketplace Platforms
Company size
11-50 employees
Headquarters
New York
Type
Privately Held
Founded
2021
Specialties
SMB, SMBs, Small Business, and Marketplace

Locations

Employees at Baton

Updates

  • We’re thrilled to announce we’ve raised $10 million in Series A financing from incredible investors like Obvious Ventures 🎉 This funding will allow us to support even more SMB owners and continue growing the world’s best marketplace for small and medium-sized business acquisitions. Thank you Luisa Beltran and Fortune for helping us tell our story. Check it out below. Interested in selling your small business, or embarking on your entrepreneurial journey? We’re here to help!

    Baton, led by a former Zillow executive, raises $10 million to help small businesses find buyers.

    Baton, led by a former Zillow executive, raises $10 million to help small businesses find buyers.

    fortune.com

  • 🚰💼 Selling a business is more than just a transaction—it’s about securing the legacy you’ve built on your terms. We recently worked with the owner of a thriving plumbing company to navigate the sale on his terms. While there were trade-offs along the way (there always are), the outcome speaks for itself: ✅ A strong valuation and fair deal ✅ A buyer who respected his team and operations ✅ A smooth transition on his timeline Ready to learn how this owner turned his vision into reality? Check out the case study: https://lnkd.in/eSrbgTBY Selling a business isn't always easy but a successful outcome is possible with the right marketplace, team, and strategy. The Baton team is working around the clock to make selling your business a win-win. 🙌

    How an owner sold a plumbing company on his terms and focused on his interests

    How an owner sold a plumbing company on his terms and focused on his interests

    batonmarket.com

  • View organization page for Baton, graphic

    2,224 followers

    Thanks to the entire product development team for getting this across the line! Jonathan Wagoner Elizabeth Einstein Fabio de Sousa Alexander Roth and Ann Li! 🚀 Teamwork makes the dreamwork!

    View profile for Chat Joglekar, graphic

    Co-Founder & CEO at Baton

    🎉 Excited to announce something we have been working on for a while, Action Items! 🎉 Action Items gives everyone involved in a potential deal a way to keep everything on track — so they can focus on moving quickly and ultimately what really matters: closing the deal! 💼 For Buyers: Stay organized and never miss a beat! You’ll know exactly what the status of any of your requests are, can communicate with our advisors more quickly, and helps you move more quickly. We can’t wait for buyers to try it out and see how Action Items makes things smoother and faster. Check it out once you login and read more about the latest releases we shipped below. https://lnkd.in/eTt5mNh7 #businesssales #smallbusiness #ActionItems #Baton #buyingandselling #dealflow

    Baton Changelog: Action items, IOI Wizard, and Buyer profiles and introductions

    Baton Changelog: Action items, IOI Wizard, and Buyer profiles and introductions

    batonmarket.com

  • View organization page for Baton, graphic

    2,224 followers

    We got to work with one of our favorite buyers, Stephen Coakley, to write about why you should build your business with an exit strategy in mind. From first hand experience, we can tell you Steve walks the walk. The literal day after he bought his TapSnap Franchise with Baton, he asked Baton to provide a revised valuation. The article is worth a read for anyone actively in the search or operating an SMB! Linked in the comments.

  • View organization page for Baton, graphic

    2,224 followers

    What does the homepage headline "Buy or sell your business with certainty" on our new website homepage mean? Well, about 80% of SMB businesses that go to market never sell. We can't think of a better excuse to update our website than to share the stats and real owner stories to back up how we're shifting this paradigm: - You are statistically 10X more likely to sell your business with Baton than with other options out there - You will close that deal 50% faster with Baton than the industry average - Owners, Baton is 1/2 of the cost of a traditional business broker, so you can keep more for whatever's next. As always, the new website is presented with warmth, ease, and transparency that matches the experience of working with our valuation experts and M&A Advisors. We invite you to explore the new website featuring our latest performance numbers, featured for-sale business listings, and success stories from owners who have trusted us to sell their businesses. (LINK IN COMMENTS! 🔗) Welcome!

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  • View organization page for Baton, graphic

    2,224 followers

    Small business owners and buyers, you gave us feedback after we launched Explore, our businesses for sale search, and we turned that into: smarter small business insights, searches & listings. Specifically, we're excited to share: - Business Listing & Valuation Report Histograms to help you quickly see how your business (or a deal you're assessing) stacks up to others. - Search Filters & Saved Search Alerts to help you narrow in on your ideal SMB acquisition faster. - Enhanced privacy for owners when they list their businesses for sale on Baton - A Go-to-market dashboard to help owners with a smooth business listing launch Read the full Changelog, courtesy of our Head of Engineering, Alex Roth: https://lnkd.in/ewZWDyNR

    View profile for Chat Joglekar, graphic

    Co-Founder & CEO at Baton

    We're excited to share our next Changelog. This time we shipped a BUNCH of great features for small business owners and buyers: - Business Listing & Valuation Report Histograms - Search Filters & Saved Search Alerts - Listing Teasers (https://lnkd.in/erHvMPTA) - A new Go-to-Market Dashboard for owners to get their listing live Read the full Changelog, courtesy of our incredible Head of Engineering, Alexander Roth! https://lnkd.in/epnXGKRw

    • Listing and Valuation Report Histograms
    • Teasers
    • Saved Search Alerts
    • Added Financial Detail on the Listings
    • Go to Market Dashboard
  • View organization page for Baton, graphic

    2,224 followers

    We’re thrilled to welcome Reid Kleinman to our all-star team of M&A Advisors redefining what it means to be a small business brokerage. Before joining Baton, Reid worked as an Investment Analyst at J.P. Morgan, advising founders through critical growth initiatives and capital raises. Additionally, he has served as General Manager of a successful moving company and is a graduate of Cornell University. Drawing from his experience advising and operating SMBs, Reid aims to provide business owners with the same level of guidance typically received by billion-dollar corporations. https://lnkd.in/eaBkQNbz

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  • View organization page for Baton, graphic

    2,224 followers

    Please join us in welcoming Rodrigo Malucelli to our growing team! Rodrigo, a recent graduate of Duke University’s Fuqua School of Business, brings his experience in venture capital investing and BizOps to his role at Baton where he's focused on helping us scale both efficiently and effectively.

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  • View organization page for Baton, graphic

    2,224 followers

    Want to help a small business owner plan for their future? Getting to the heart of their industry’s unique challenges is as important as understanding the universal challenges SMB owners face. Welcome James Carew to our growing team of experts well-positioned to answer the call.  James has helped small businesses from insurance to IT to organic farming grow and understand their financial performance. He deeply understands the complex challenges SMB owners face inside and out, from internal operations to an ever-evolving market landscape. At Baton, James introduces owners to the platform with a personal touch and helps each one make sense of where their business stands, to unlock their best next move. https://lnkd.in/gHbEqRUY

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  • View organization page for Baton, graphic

    2,224 followers

    Business owners: Is selling your business an option? Is it closer than you thought? It all starts with knowing your business's worth, and we're thrilled to welcome Adam Schmidt to our stellar team of Valuation Analysts here to help you break it all down! Prior to joining Baton, Adam worked for a national accounting firm and a boutique valuation advisory firm, assisting business owners with business valuations for gift and estate tax purposes, purchase price allocations, and transaction advisory services. At Baton, Adam leverages his knowledge to meet business owners where they are and plan for what's next — whether they want to simply know their business's worth, grow, or sell their businesses. https://lnkd.in/gHbEqRUY

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Similar pages

Funding

Baton 3 total rounds

Last Round

Series A

US$ 10.0M

See more info on crunchbase