Bud

Fun day at #GTC topped off by announcing our exciting work with ANZ, DataStax and NVIDIA

💰 Did you know 75% of Americans struggle with financial health? #Creditunions have a powerful opportunity to change that. By providing AI-driven financial insights, automated savings tools, and real-time budgeting support, credit unions can: ✅ Improve financial resilience ✅ Boost savings (by an average of $6,608 per customer!) ✅ Reduce financial distress and defaults 📖 Our latest report, 5 for 2025: Key data-driven strategies for credit union success, explores how data-driven financial wellness tools can deepen relationships and create long-term success. 🚀 Are you ready to help your members gain control over their finances? Download the report here: https://lnkd.in/ecvisG7R

Sometimes you don't want to have to figure out what a graph is trying to tell you. You want the information presented to you plain and simple. Well we've just launched AI Highlights into Bud's Drive platform to do just that. Some of the people using Drive aren't data teams but still get huge amounts of value from what going on in the transaction base. So we listened to our customers and made it easier than ever to get that insight. Check the video out and get in touch if you want to get your own Drive dashboard set up.

Phew, busy week at Bud! We've had colleagues at Fintech Meetup, ICBA Live and MoneyLIVE – did you catch us? Now that the majority of our respective feet are back under our respective desks, here are the news and views that caught our attention. Tell us what we missed! _____ 🗣️ Speaking our language: We really loved this ICBA Independent Banker piece by Elizabeth Judd on #personalization for #communitybanks. We especially loved this right-on quote from digital marketing expert Crystal Steinbach: "Hyper-personalization is using data to speak to you about only the things that matter to you [...] We see higher engagement, more clicks and better closing rates." https://lnkd.in/ew3ANjUN _____ 🇺🇸 What do US households want from banks and financial institutions? That's the question RFI Global seeks to answer in their biennial MacroMonitor surveys of US households. There are some interesting insights in this summary, here on LinkedIn, including an apparent increase in demand for financial advice. https://lnkd.in/ex2nWMF4 _____ 🤝 In this piece for The Financial Brand, Marnie Thorp from Candescent says that reports of the death of the bank branch are exaggerated. She says successful institutions are reimagining the role of branches with "a focus on enhancing customer interactions and integrating advanced technologies." https://lnkd.in/eN23QRTg _____ 🧪 Great post from JP Nicols on how to do financial services marketing properly: "Modern agile companies don't launch massive annual campaigns based on gut feelings. They run continuous small experiments, measure results, stop the ones that don’t work, and double down on the ones that do." Up with data, down with guesswork! https://lnkd.in/egaKcvTH _____ 💡 30-second read: Nice little post, here, from Rohit Dhawan PhD, AI Chief at the UK's Lloyds Banking Group. Rohit ruminates on the impact AI could have on a bank's channels and contact centers with a handy list of potential use cases. https://lnkd.in/e_XcpBZK _____

I think one of the great things about the current state of AI is its ability to take complex systems and help you to best make use of them in a way that’s specific to you. At Bud we have a product [Drive] that enables analysis of your customers from our suite of customer insights. But honestly it can be hard to know where to start. That’s why we’ve built a couple of AI agents 🧠that you can give your business objectives to inside Drive. One agent will then identify segments of your customer base that you might want to do something with. Even better - when you do campaigns based on these segments it will also deeply analyse the results of that 📊and suggest follow-up actions to further progress your objectives based on where your campaign worked well. 💪 AI isn’t just making us more efficient as a society. Its ability to do continuous analysis with impressive context handling to discover deep connections and ideas means it’s never been easier to realise the value of your data. George Dunning Edward Maslaveckas Jakub Piotrowski Sam Overton Corey Horr Michal Bezak Kieran Passey

👍 It's time for our weekly run-down of the news and views that had us hitting 'like' here at Bud 👍 Share your thoughts in the comments! _____ 🚨 Webinar alert! 💯 Jim Marous (Co-Publisher, The Financial Brand) and community bank/credit union expert Fabio Biasella (Director Strategic Insights, Engage fi) will discuss Q2's '2025 Retail Banking Trends and Priorities' report, providing their analysis and insights. It's on March 26. https://lnkd.in/eAe-_QSX (@) _____ 📕 Another one for the diary: Jim Perry, Stessa Cohen, Efi Pylarinou and Barb MacLean are hosting a 'Fintech Book Club' on April 11. Join them, and our very own Sarah Bruegger, to discuss a book about customer-centric innovation in financial services. https://lnkd.in/eX-sC9TC _____ 🍋 A short but sweet LinkedIn post, here, from JP Nicols on innovation. He says that the most innovative banks he works with don't have dedicated innovation labs or roles and instead have "made innovation everyone's part-time job." He also lists three practices he reckons successful banks have mastered. Juicy! https://lnkd.in/e3MaRvP6 _____ 🏦 In this RFI Global Banking Uncovered podcast, host Chloé James speaks to Westpac's Jason Yetton (Chief Executive, Consumer Banking) about the balance between digital innovation and in-person customer experience and why branches still have a role modern banking. https://lnkd.in/eKbRhB2p _____ 📈 11:FS's recent Fintech Insider Insights podcast sees host David Barton-Grimley joined by fintech experts Corinna Lamberti (CPO, Chip – Your wealth app.), Daniel Baker (Head of Core and Emerging Payment Rails, J.P. Morgan) and Balazs Barna (Head of Engineering, Wise) to break down what it really takes to develop, launch and scale a fintech product. https://lnkd.in/eiggh4MV _____ 🎙 Dave Wallace and Dharmesh Mistry sit down with fintech commentator and digital transformation expert Leda Glyptis PhD for their Dave and Dharm Demystify podcast with FinTech Futures. Find out why Leda believes that intentionality – rather than sheer perseverance – separates thriving businesses from those that fail. https://lnkd.in/eFDQRY5S _____ 🏦 In this The Banker piece, McKinsey & Company's Violet Chung and Larry Lerner describe 'How banks can turn AI’s promise into real impact'. They say that rewiring business areas with AI in mind can propel banks out of ‘pilot purgatory’. Sounds good to us! https://lnkd.in/epNrY29G ($) _____ 🛟 In the UK, the Financial Conduct Authority is encouraging vulnerable customers to 'open up' to firms so that they can get the right support, after new research indicated that just 4 in 10 vulnerable customers say they have disclosed their needs to their financial services provider. https://lnkd.in/eu5myJZG

📰 Today, the FCA has published new research showing that just 4 in 10 vulnerable customers have disclosed their needs to their financial services provider (https://lnkd.in/eu5myJZG). In accordance with Consumer Duty, firms are required to deliver good outcomes for all customers, including those in vulnerable circumstances. Here at Bud, we think that while customers should feel able to share their situation with their providers, financial institutions should also be using transaction data to identify potentially vulnerable customers. Take a look at how Drive, our data exploration and insights platform, can help you do just that ➡️ https://lnkd.in/eeZ2JqBv

Personalization isn’t just a competitive advantage anymore — it’s a member expectation. Credit unions that use real-time transaction data can anticipate members' needs, offer tailored product suggestions, and provide proactive financial insights that make a real difference. 📊 The impact? ✔️ 74% of US consumers seek more personalized banking. ✔️ Advanced personalization can increase revenue by 5-15% and reduce acquisition costs by 50% ✔️ Bud’s personalization solutions can boost card profits by $164.59 per user, per year 💡 Ready to enhance member engagement and build trust through hyper-personalization in 2025? Check out our new report: 5 for 2025: Key data-driven strategies for credit union success: https://lnkd.in/efZmE92x

Getting AI applications into production is one of the toughest challenges enterprises face. Join DataStax, Bud, and NVIDIA at #GTC25 to learn how they tackled real-world AI deployment hurdles—cutting costs, boosting performance, and streamlining development with the DataStax AI Platform, built with NVIDIA AI. 🎤 Speakers: 🔹 Mala Tejwani, COO, DataStax 🔹 Greg Stachnick, VP of Product Management, DataStax 🔹 Michael Cullum, VP of Data & Engineering, Bud 🔹 Joseph Fu, Sr. Director Cloud and ISV GTM, NVIDIA 📅 Session: How to Not Fail: Simplify AI Deployment and Accelerate Time to Production with AI Platforms Built with NVIDIA AI 📍NVIDIA GTC 2025 #AI #MachineLearning #LLMs #GenerativeAI

👋 The team is heading off to Las Vegas for Fintech Meetup next week! Will we see you there? Edward Maslaveckas, Sam Overton, Deane James Leith and Harry Hanley will be at meeting pod M7 to take you through our market-leading transaction enrichment, next-gen PFM tools and AI-powered data analytics suite – so you can get the most out of your owned or aggregated transaction data 🤩 Want to find out more or get in touch with the team before the event? ➡️ https://lnkd.in/efeZgbWr