Chameleon

Turn your sound up for this one! 🎧 Did you think the Olympics were just for professional athletes? Think again. This Monday, all of you user onboarding geeks will have the chance to win big and bring home the gold. 🥇 Stay tuned.

I've been doing lots of interviews for roles and a candidate recently asked me: "Can you give me an example of a failed experiment that you're proud of?" 😬 My answer: Our HelpBar (CMD+K search & nav) product So it was a failure?! 😱 Kinda 🤔 The product itself is doing well -- we've seen 270% increase in usage in the 6 months since Jan 🚀 BUT it was a failed experiment... Our hypothesis was that it would increase our revenue growth rate, because new customers would resonate with this new pattern and therefore discover Chameleon We invested in making HelpBar have a differentiated brand, spend $$$ on ads (incl. a spot in Lenny's podcast purely for HelpBar) and gave it its own microsite (check out helpbar.ai) But we were miserably wrong 😑 It's didn't really affect our ToFu growth rate. Yes we had some spikes in interest, but mostly it helped improved our win rates for existing pipeline. Folks liked it as a feature and it made Chameleon more compelling overall, but it didn't help new folks discover Chameleon. My main takeaway was: CMD+K is *not a category* So it meant we have to manufacture demand, rather than tap existing demand 😪 That's a whole other ballgame. It's possible but requires a bunch of ongoing investment.. and as a small team, we couldn't dedicate those resources. 👉 So the lesson for me & other founders: If you're going to launch an additional product to help drive top-of-funnel growth, then make sure it's part of an existing category, and ideally one that's new and growing. We've already seen and felt the difference between the HelpBar launch and the Interactive Demos announcement and I'm looking forward to getting that to our early Design Partners soon, and rolling it out to more folks in Q4 👌 [Aside, I thought it was a pretty good candidate question!] [Aside 2: we're hiring for a few roles in Engineering and Customer Success, with more coming soon.. pls check out our jobs page to review and apply!]

Proud 🥹 to see Eric Ritter (Senior Director of Customer Success) at Dynata (which helps 6k+ customers with first-party data / user research) highlight leveraging Chameleon for better product adoption as the most exciting project he's work on recently! 🪩

You asked, Seattle... we answered! a Chameleon event is headed your way! 🌟 Our CEO, Pulkit Agrawal will be hosting a small dinner for product people in the Seattle area on July 31st. If you know someone we should invite, tag or DM us 🗣 We've had some great feedback from other dinners/events we've done in NYC, SF, Boston, Denver etc. so excited about meeting the Seattle community! You might even walk away with your new SaaS bestie 💖

Join Pulkit Agrawal to learn about: 👀Overview of DAPs from inception to current state 📖The Clarification of various DAP categories and their respective features 🔎Insights into key trends that are shaping the future of digital adoption 🪜Practical steps for executing and assessing proof of concept projects Sign up now! https://shorturl.at/xWh6l Sponsor: insightsoftware

Thanks for inviting me to your 30 Minutes to President's Club podcast, Armand Farrokh & Mark Kosoglow. You two are so passionate about sales and management, which made for a very lively conversation : ) We covered lots of my favorite sales geek-out topics, and it was fun to think about what's stayed the same over time (the fundamentals!) vs which things I do differently now as a sales leader at Chameleon. Dropping the recording of the whole convo here soon.

Are your customers struggling to find the resources they need? 🤔 Mosaic’s story shows that traditional help centers are no longer sufficient. Steven Groccia, Head of Customer Success, says: "Traditional methods weren’t cutting it. Chameleon’s low dev effort and intuitive design allowed us to drastically scale customer education and improve engagement. The results speak for themselves – if you’re not doing this, you’re falling behind." 🔍 Challenge: An underutilized content library. 💡 Solution: They integrated their knowledge base directly within their dashboard and leveraged in-app announcements to drive learning. 🏆 Outcome: Easy access to resources and a consistently high NPS score. Read the full case study here 👇🏼 https://lnkd.in/ddEx7zF2

I've spent ~8 years working with companies on improving their user onboarding using a low-code platform and have seen a ton of mistakes... these are ☢️ super costly: 🔻 they reduce confidence in the platform you chose; 🔻 they create buyers remorse; 🔻 they reduce your credibility within your org; 🔻 they slow down growth; 🔻 they hamper a company building muscle for PLG... I'm going to cover some of these, along with best practices, when evaluating a Digital Adoption Platform (e.g. Appcues, Pendo, Chameleon etc.) to ensure you run an effective evaluation and aren't disappointed post-sale 👍 🗓️ This Thursday for only 30 mins If you're currently evaluating or think you may evaluate in the next 6 months or know someone who cares about user onboarding / PLG 👉 Sign-up to listen in, or ask questions, or tag a colleague/friend in the comments. As part of our "Buyers Guide" series (linked in comments) we're trying to dramatically increase awareness and expertise in buying and are *not* trying to simply push Chameleon 😇 Hope this is helpful and look forward to seeing you there 💚

I've spent ~8 years working with companies on improving their user onboarding using a low-code platform and have seen a ton of mistakes... these are ☢️ super costly: 🔻 they reduce confidence in the platform you chose; 🔻 they create buyers remorse; 🔻 they reduce your credibility within your org; 🔻 they slow down growth; 🔻 they hamper a company building muscle for PLG... I'm going to cover some of these, along with best practices, when evaluating a Digital Adoption Platform (e.g. Appcues, Pendo, Chameleon etc.) to ensure you run an effective evaluation and aren't disappointed post-sale 👍 🗓️ This Thursday for only 30 mins If you're currently evaluating or think you may evaluate in the next 6 months or know someone who cares about user onboarding / PLG 👉 Sign-up to listen in, or ask questions, or tag a colleague/friend in the comments. As part of our "Buyers Guide" series (linked in comments) we're trying to dramatically increase awareness and expertise in buying and are *not* trying to simply push Chameleon 😇 Hope this is helpful and look forward to seeing you there 💚

We're #hiring a new Technical Support Engineer in United States. Apply today or share this post with your network.