Each layer of cardboard and kraft under our new logo reflects the many layers of our mission’s heart—authentic, grounded, and open-handed like Christ’s love. The wounded hand of Christ reminds us that service comes with sacrifice, and through every texture, we honor the lives transformed by compassion. This isn’t just a logo—it’s a commitment to continue walking the streets with open hands and open hearts. Symbolism of the Logo: • The Giving & Receiving Hand: Positioned to symbolize both generosity and readiness to receive others in their vulnerability. • The Cross: A clear sign of our Catholic identity, reminding us who we serve. • A Star of Bethlehem Hint: The cross subtly resembles a star, nodding to Christ’s humble, homeless birth. • The Wounds of Christ: “Love Until It Hurts” The wounds are a reminder to love sacrificially, as Christ did. • Christ’s Support: The hand holds “Christ in the City” to show that He is the foundation of our mission. • Invitation to Sacrifice: Christ’s hand presenting the cross to us asking us take up our own crosses and serve others, even when it’s challenging. #brandrefresh #newlogo #missionheart #christshand #rebrand #logoupdate #symbolism #catholic #christian
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