Clay

Luna was featured on #BuiltInNYC! Read about Clay's team culture from the POV of one of our Engineering leads (and an absolute culture carrier 😌) 👇 "Every project we work on is a team effort, and we frequently do pair programming to learn from each other." "Our longest-running tradition is “DJ Fridays,” where we turn off the lights, play music and dance." From ‘DJ Fridays’ to Quiet Egos: What Defines the Culture on 3 Local Engineering Teams https://lnkd.in/eWFW_z7N

I'm happy to be partnering up with Clay! Clay is THE rising star in the software & outbound space and I'm grateful to be part of this journey. Thank you Thomas Colitsas & Peter Kang for inviting me to the creators team! The last few months I went straight into learning (most) of the endless capabilities of Clay and most of our successful outbound campaigns at Genflows Agency are built in Clay. Clay gives me the chance to give something back to my network by giving you 3,000 free Clay credits to use and play with Clay. How? Get access by clicking the link in the comments and have fun 🎢

AFTERMOVIE of "Clay in Buenos Aires" - 8/08/2024 Co-hosted with David Emanuel Moreira, Lele Xu and Kae Burke. If you're from LATAM and you like Clay, comment "LATAM" to join the community. Si eres de LATAM y te gusta Clay, comenta "LATAM" para sumarte a la comunidad.

When it comes to creating a go-to-market strategy, there are product- or sales-led motions. But which is best? Several factors determine which direction a startup should go in building its go-to-market plan, and ultimately, the decision comes down to your specific brand and goals. But there are some tips and tricks to finding the best path for your startup. Varun Anand, co-founder and COO of the data enrichment platform Clay, has not shied away from creativity for go-to-market strategizing. The Clay team wasn’t afraid to experiment with things like reverse demos and online communities as part of its GTM strategy. Here’s what Varun had to say about preparing a go-to-market strategy. “Growing a business is not this thing where you’re sitting in a lab, and you’re like, ‘This is the perfect strategy and how we're going to do our go-to-market.’ In some ways, it's a lot more chaotic than that. You're trying a bunch of things, usually randomly and arbitrarily, and this thing just starts working. So, let's just keep doing this, or just focus on this. You don't necessarily see everything until you just start doing it.” Hear more about Clay’s journey to success, and pick up tips for building your startup’s own GTM, with the latest blog in the Startups Scaling Smarter series with HubSpot for Startups. #gotomarket #productlaunch #startups

Know what I find most interesting about Clay's brand?   It's not that Forbes named them as 1 of 25 VC-backed companies most likely to reach a $1 billion valuation.    It's that THEY'RE not the ones raving about how awesome they are.    Their users are. They're everywhere. It's hard to go a day on here without seeing a post where someone is giving little-kid-on-Christmas-day-energy about a Clay table they built.   Even so, we've all seen our fair share of disappointing use cases for AI in outbound. Icky "personalization-at-scale" tech that focuses too much on making the seller's job easier, vs. the reader's experience better.   It's why I'm a skeptic. Not a hater. A skeptic.   And, that's what I told Clay when they approached me about working with them on a brand partnership.    I'm a sales fundamentals gal who believes in using business acumen to build the right list (based on a problem hypothesis) and the right message (based on a well-researched POV). My business is built around this.   So, here's what they suggested:   A Live Clay Showdown on Aug 29th at 2 pm EST.    3 of their biggest advocates ("Clay Experts") will compete live to show how they built and use Clay workflows for various outbound jobs-to-be-done.    John Barrows, 🦾Eric Nowoslawski, and I will judge the output.    The best part?   Clay didn't ask us to ooh and ahh. They asked us to react honestly, live. BTW, I love that they suggested this and wish more brands took this approach to engage skeptics vs. paying people to say nice things. Want to join us? DM me or comment for the sign-up link 👊

Xavier Caffrey's GTM agency, One Away, experienced explosive growth in the last year. Most recently, he generated 75 leads for a client in 1 week using Clay, converting to 38 meetings in 48 hours. Stefan 🦁 Kollenberg currently leads Data Integrations & Partnerships at Clay. In a previous life, he ran an agency with a team of 35 BDRs doing hyper personalized outreach -- prior to Chat GPT. Tune into this fireside chat with Stefan and Xavier as they discuss the cutting edge tools and strategies in new era of GTM!

Announcing the release of Custom Waterfalls! ⚠️ Problem: 🔴 Conditionally running enrichments is difficult in Clay (You have to go into each column and set a conditional formula) 🔴 Our set of predefined waterfalls can run columns conditionally, but lack flexibility on the integrations that run conditionally together ✅ Solution: 🟢 Custom Waterfalls gives more flexibility! Customize the combination of integrations, and run them conditionally based on the data being retrieved from each stage 🟢 Claygent can also be added to a Custom Waterfall to act as a catch-all case, which isn’t possible with predefined waterfalls ✍️ Couple Notes: 💡 Currently only a subset of our integrations / actions can be added as Custom Waterfall stages, but all providers + actions will be supported soon 💡Custom Waterfalls can’t be saved as templates (yet), so you'll have to recreate them from scratch each time. This and much more to be updated soon!

👋 Here’s a Clay workflow that enables you to personalise cold call outreach at scale. Remember that brain freeze that you sometimes get whilst on a cold call session? What if you got a selection of personalised snippets automatically pop up once the person picks up the 📞 in Orum? This workflow is my grad project at Clay Bootcamp - massive thanks to Flory May Reyes for all her patience with my 👱♀️ version of json 😜 Jason Dorfman , Sarah Reece 🥇 - please intro me to your ops people and I’ll stitch the data into your CMR, ready for Stephanie Ziara🥇 to use 🙏

Clay has one of the most admired playbooks and companies in SaaS. They've recently been listed as one of the next unicorns by Forbes and raised a $42 million Series B round. What intrigues me the most outside of their product is the work they've done in building community, specifically in harnessing 'creators' and 'experts'. I sat down with Thomas Colitsas to unpack their playbook. And now I'm sharing it with you in the most recent The Collab drop. Shout out to Varun Anand, Kareem Amin, Nicolae Rusan and team for what they're building. Check it out 👇

So lucky to have Scott Tousley join our team! 🎉 Look out for more and more impactful content headed your way!