Cloudlead.co

After a years-long partnership with Derek! I am pleased to announce our official partnership with his demand gen consultancy, Demand Accelerator Services, LLC! This is big news for all our existing and new customers as we build a complete ecosystem to help enable sales, revenue, and marketing leaders multiply their efficacy from demand gen efforts. There's a lot to say about Derek but to keep it brief, he really knows how to do months (if not years) worth of work in a matter of weeks. Demand Accelerator Services, LLC is the brainchild of all of Derek's learnings and expertise compressed into a neat package aimed at solving and improving any and all technical revenue loopholes. Cloudlead has been focused on helping companies achieve sales and revenue excellence with actionable prospect data but now our partnership with Demand Accelerator will bolster that direction towards new possibilities helping companies holistically and more strategically as well. Lots of more exciting news to come with this partnership as we excel and make this into something greater than two companies joining forces. When a partnership is done right, it can be the best combo for any business. Onwards and upwards! #cloudlead #demandgen #sales #b2b

7 reasons teams missed quota in 2023 and what to do different in 2024 1. Lead lists LinkedIn prospect lists have the wrong industry 54% of the time (ExactBuyer studied this in depth) Reps haven't automated persona capture either so they're spending 5-10 minutes per company finding the "right person" This means 25-50% of all prospecting time vanishes fixing broken lead lists 2. Channel validation 60-80% of your market will never answer the phone 60-90% of your market never checks LinkedIn 10-40% of your email data will bounce if you email it Reps are spending upwards of 50% of their manual prospecting time and research on communication channels that will never get answered 3. In market prospects 3-10% of your prospects are in market. Reps don't know who those prospects are, and instead are pushing out of market prospects for demos 4. Nurture 95% of your prospects decision time is spent away from your reps If you give them valuable content that aligns to their priorities, they will consume it But most content is product focused and self serving so buyers go elsewhere This doesn't mean post on LinkedIn - just get content to your buyers 5. Multithreading $5k purchases are now multistakeholder If you aren't multithreading you are leaving it up to your champion And if they can't sell your product internally you lose the deal 6. Business case Every product needs a business case now If you can't believable articulate the problem, solution, and path to ROI, you won't get the deal 7. Wasted personalization AI can do a good job personalizing today But ultimately we still need humans The problem is, most sales teams are spending human effort on bad fit prospects that aren't in market, reaching out on channels they don't answer, pushing immediately for a no value demo, not solving any problems with content, selling only to one stakeholder without a path to ROI The solution? Lookalike your recently won deals with getrev.ai, ocean, clay Find all stakeholders, check multiple data providers and validate their contact info and responsiveness upfront with TaskMinions or Cloudlead.co Reach out with surveys and content using automation to nurture and and engage Combine responses with triggers and intent to see who's worth ACTUALLY in market, and worth personalizing for Create content that solves your buyers problems And a business case that actually fits their business And share it with all stakeholders