Clozd

🇺🇸 We're ready to go at the Product Marketing Summit in Washington DC! 🇺🇸 Stop by and say hi if you're in town—Brady Tengberg, Cam England, and John Hanks would love to see you! Product Marketing Alliance #WinLossAnalysis ___

🇺🇸 We're in Washington DC this week for the Product Marketing Summit! 🇺🇸 Brady Tengberg—head of client success at Clozd—will hit the stage tomorrow morning to talk about the best ways to use win-loss insights to boost retention and drive revenue for your business. Don't miss his presentation—and make sure to stop by our booth and say hi! Product Marketing Alliance #WinLossAnalysis ___

Real companies. Real stories. Real value. 📣 We're excited to announce our new webinar series: Behind Clozd Doors 📣 We'll take you behind the scenes with awesome companies like Momentive Software, Affinity.co, HiBob, and more. Keep an eye out for the first episode with product marketing dynamo Tirrah Switzer. #WinLossAnalysis

We were thrilled to partner with Ellen Knowles and our friends at Trella Health to highlight some of the cool things they're working on. Check out her post and the full case study below! #WinLossAnalysis ___

We're excited to share a new case study with our friends at Trella Health—with a special thanks to Ellen Knowles, Connor Armstrong, and Christopher Calamia. After starting with a narrow focus, Trella's team quickly expanded their win-loss program to support different parts of their organization. And they’ve been thrilled with the results so far ... 📈 Improved sales coaching ✅ The ability to objectively validate strategic assumptions 👊 Increased cross-functional engagement 📢 A growing company culture that’s centered around the voice of their customers "I’ve recently had to onboard two reps on my team, and I basically have them live in Gong and in Clozd," Connor said. "That way they can watch the call where we closed the deal, and then they can go into Clozd and hear it from the customer's perspective. I didn’t even realize when we started with Clozd how helpful it would be during onboarding.” Check out the full case study here ——> https://lnkd.in/geY_HzNW #WinLossAnalysis ___

Why is honest, in-depth customer feedback so important? And what's the best way to capture it? We'd love to show you! Win-loss analysis adds value throughout your entire company: 👏 Better products 📈 Increased sales 🎯 More accurate data analysis 🤝 A stronger connection with your customers Click here to learn more about the best ways to collect, analyze, and use powerful customer feedback ——> https://lnkd.in/drtXCd7P #WinLossAnalysis ___

Our friends at AuditBoard used win-loss insights to ... 🌊 Capture a flood of actionable, customer-centric data 🤝 Build cross-functional alignment around strategic changes 🗓️ Plan an entire year of intentional, disciplined work 💰 Increase their win rate by 5% "Win-loss data is the ultimate customer-obsession metric. When you’re making a decision, it doesn’t matter what you think. It matters what our customers say." —Matt Nelson, VP of Product Marketing at AuditBoard Read the full case study here ——> https://lnkd.in/giZj-JTx #WinLossAnalysis

🎄 This holiday season, give your company the gift of in-depth, unbiased customer feedback. 🎄 Check out the Clozd Platform here ——> https://lnkd.in/gVRYa2K7 #WinLossAnalysis ___

It’s more critical than ever to understand exactly why you’re winning and losing deals. At least that’s what 98% of respondents told us for our 2024 State of Win-Loss Analysis report. We reached out to the sales, marketing, product, and executive teams at hundreds of organizations to learn how they approach win-loss analysis—and their responses were eye-opening. 👀 This report explores how those companies are seeing real value from win-loss analysis, including (but certainly not limited to) ... 🔎 Identifying win-back opportunities 👤 Defining their ideal customer profiles 📈 Improving their sales training 🚀 Boosting their win rates Check out the full report to learn how win-loss analysis with Clozd can help your company ——> https://lnkd.in/gdKf6kuy #WinLossAnalysis ___

In 1985, renowned economist, researcher, and professor Michael Porter introduced his famous Sustainable Competitive Advantage Theory. In 2024, Clozd director of program delivery Scott Varner published an awesome blog post detailing how that theory relates to win-loss analysis—and how companies that capture and utilize in-depth customer feedback are empowered to stay ahead of their competition. Check out Scott's full post here ——> https://lnkd.in/eY_CWxWk #WinLossAnalysis #CompetitiveAdvantage ___