CMB

20+ must reads to learn more about #GenAI so you can continue mastering this evolving tech, maintaining a competitive edge, and driving change at your organization, including: 1. CMB's report on Navigating GenAI with Human-centric Strategies 2. Sasha McCune's Beyond the Algoritm Substack 3. All things Audrey Schomer at Variety VIP+ 4. Quirk's "Consumer trust: Will AI erode authenticity in marketing?" 5. Holly Listmann's "Opening up to AI: How Participants Experience AI-moderated Interviews" For more, head to our website to see everything our experts are saying about GenAI, from webinars to reports, articles, and more: https://lnkd.in/e6WZZgBr

Wondering how to be a game changer in #travel and #hospitality? Understanding your customers’ behaviors is critical to enhancing travelers' experiences and helps to inform fresh products and services. Join AARP and CMB at the upcoming Insights Association's #iaCRC on Wednesday, 9/18/24 at 4:05 pm EST to tap into these deeper insights, tell a better story, and make a bigger impact. About their session, "AI and the New Age of Travel:" ❓ AARP and CMB wanted to understand how adults 50+ use #technology in travel with the goal of improving their travel planning, increasing their engagement with digital travel services, and enhancing their travel experiences through better tailored digital solutions. 🔎 Leveraging a quantitative and qualitative approach including #AI-enabled methods, we uncovered the areas where this target audience wants to learn more about, which paves the way for AARP and older adult technology services to develop educational content and materials. 💡 Along the way, our use of technology in research also revealed best practices for integrating AI and human-driven processes. Don't miss this opportunity to learn from these innovative researchers and insights visionaries. CRC is on track to sell out again! Register now: https://lnkd.in/gjmtSf67

People have intense feelings about #AI. 🤔 Feelings about adoption. 🤔 Feelings about trust. 🤔 Feelings that should not be ignored. Adding to the complexity around these feelings is the fact that AI is such an unusual category. It’s not a #product; it’s technology which can be used in many products, in many ways. This paper is designed to help brands bridge the emotional gap between where the future of AI is headed and where consumers are at today. Access the report here: https://lnkd.in/eSTurD5J 💡 #Insights into how consumers are feeling now: their hopes, dreams, fears, and comfort levels around using AI, as well as suggestions on what organizations must do to address those emotions, 💡 A window into the competitive landscape—what sectors are lagging, which ones are performing well, and use case analysis. 💡 Current thinking on how to help ease consumer anxiety around AI. 💡 Recommendations on how to refine AI-related offerings.

While everyone’s talking about #GenAI, it’s important not to just focus on the hype, but the adoption as well—especially because GenAI is at a chasm-crossing moment. Based on CMB's latest findings, GenAI is being adopted at a faster rate than AR/VR, and while it's not quite as mainstream as smart speakers, it's not far behind. So, why is GenAI surpassing more mature technology? Industry experts and insights leaders from Urban One, Inc, Google, and CMB explore this, and so much more. Watch the full conversation here: https://lnkd.in/eQf2HveH Key Takeaways: 💡 Consumer sentiment of GenAI for media, entertainment, tech, and social media brands. 💡 The dynamic intersection of GenAI and media, technology, and entertainment. 💡 How GenAI will reshape innovation, products, brands, and consumer behaviors. 💡 How GenAI is reshaping our own trades as researchers and the implications for advancing research methodologies and insights. 💡 The tricky areas for brands to navigate when it comes to trust, credibility, ethical and responsible integration of AI. 💡 Research methods and roadmap ideas to inform your own insights and innovation work.

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Wondering how to be a game changer in #travel and #hospitality? Understanding your customers’ behaviors is critical to enhancing travelers' experiences and helps to inform fresh products and services. Join Brittne Kakulla, Ph.D. from AARP and Vanessa Shelby from CMB at the upcoming Insights Association's #iaCRC on Wednesday, 9/18/24 at 4:05 pm EST to tap into these deeper insights, tell a better story, and make a bigger impact. About their session, "AI and the New Age of Travel:" ❓ AARP and CMB wanted to understand how adult 50+ use #technology in travel with the goal of improving their travel planning, increasing their engagement with digital travel services, and enhancing their travel experiences through better tailored digital solutions. 🔎 Leveraging a quantitative and qualitative approach including #AI-enabled methods, we uncovered the areas where this target audience wants to learn more about, which paves the way for AARP and older adult technology services to develop educational content and materials. 💡 Along the way, our use of technology in research also revealed best practices for integrating AI and human-driven processes. Don't miss this opportunity to learn from these innovative researchers and insights visionaries. CRC is on track to sell out again! Register now:  https://lnkd.in/gjmtSf67

People have intense feelings about #AI. 🤔 Feelings about adoption. 🤔 Feelings about trust. 🤔 Feelings that should not be ignored. Adding to the complexity around these feelings is the fact that AI is such an unusual category. It’s not a #product; it’s technology which can be used in many products, in many ways. This paper is designed to help brands bridge the emotional gap between where the future of AI is headed and where consumers are at today. Access the report here: https://lnkd.in/eSTurD5J 💡 #Insights into how consumers are feeling now: their hopes, dreams, fears, and comfort levels around using AI, as well as suggestions on what organizations must do to address those emotions, 💡 A window into the competitive landscape—what sectors are lagging, which ones are performing well, and use case analysis. 💡 Current thinking on how to help ease consumer anxiety around AI. 💡 Recommendations on how to refine AI-related offerings.

Consumers are fearful of AI. 😱 Afraid that tech can be used against them 😱 Afraid of teaching and/or training AI bad habits to repeat 😱 Afraid of being misled 😱 Afraid of loss of our humanity 😱 Afraid that AI could perpetuate biases Top fears all come down to abuse and misuse of #GenAI. In our latest webinar, industry experts and insights leaders from Urban One, Inc, Google, and CMB talk about this, and MUCH more. Watch the discussion here: https://lnkd.in/eQf2HveH

Watch Greenbook's #TheExchange for the latest in the market research and insights industry. In this episode, Karen Lynch and Lenny Murphy discussed: 💡 Ongoing advancements of AI technology—including GenAI's ability to simulate human responses in social science experiments. 💡 Emotions around the use and implications of GenAI—including CMB's paper, "Navigating AI with Human-centric Strategies", which was designed to help brands bridge the emotional gap between where the future of AI is headed and where consumers are at today. 💡 Recent acquisitions and partnerships in the market research industry, and so much more. Watch here: https://lnkd.in/etMPvu8B

People have intense feelings about #AI. 🤔 Feelings about adoption. 🤔 Feelings about trust. 🤔 Feelings that should not be ignored. Adding to the complexity around these feelings is the fact that AI is such an unusual category. It’s not a #product; it’s technology which can be used in many products, in many ways. This paper is designed to help brands bridge the emotional gap between where the future of AI is headed and where consumers are at today. Access the report here: https://lnkd.in/eSTurD5J 💡 #Insights into how consumers are feeling now: their hopes, dreams, fears, and comfort levels around using AI, as well as suggestions on what organizations must do to address those emotions, 💡 A window into the competitive landscape—what sectors are lagging, which ones are performing well, and use case analysis. 💡 Current thinking on how to help ease consumer anxiety around AI. 💡 Recommendations on how to refine AI-related offerings.