CoHost

Let’s be real—video podcasts are everywhere in 2024, and for good reason. A recent study by CoHost and Sounds Profitable shows that 64% of listeners prefer YouTube for podcast content over audio-only platforms, with 48% discovering new shows there. With the rise of video podcasting, the words of Dinos Sofos, former Head of Podcasts at the BBC, couldn't be more true: “Having a video strategy is really important. You can’t just record in a cupboard anymore.” But making the shift to video can feel daunting. How do you keep it professional, maintain audio quality, and avoid burnout? Our latest guide breaks it down with tips to help you smoothly integrate video into your podcast workflow: https://lnkd.in/g5cx5YXv #videopodcasts #videopodcasting #youtubepodcasts #podcasttips

When we started CoHost, it was because we saw a gap. Podcasters needed a platform that truly gets what it takes to grow, engage, and understand their audience. They needed more than basic metrics. But we weren’t finding those solutions in the industry. So we built it ourselves. We created the tools to dive deeper than download numbers and subscriber counts to provide podcasters with the data they need to create better shows. But there’s more to staying ahead than just analytics—it’s about knowing the latest trends, learning from industry leaders, and continuously optimizing your podcast strategy. Tuned In – CoHost's first newsletter – is here to help you do just that. Twice a month, the CoHost team will be sending you:  -Podcasting’s newsmakers -Top tips from podcast pros -Content designed to keep you ahead of the curve -The latest stats in audio and what they mean for you Subscribe to join our community of ambitious podcasters: https://lnkd.in/gqeRHS9a #podcastnewsletter #podcasting #podcastnews

🎧 Stay ahead in podcasting with Tuned In, our brand-new newsletter delivering the latest news, expert tips, and insights directly to your inbox. Whether you're a seasoned podcaster or just getting started, Tuned In is your go-to resource for staying in the loop. Twice a month we'll be sending you: 💡 Podcasting’s Newsmakers: Stay up to date with the latest industry trends 💡 Expert Tips: Learn from the pros to level up your podcasting game 💡 Exclusive Insights: Stay ahead of the curve with curated content 💡 Audio Stats & Analysis: Understand the numbers and what they mean for you Join the community: https://lnkd.in/g8ViNJfG #newsletterlaunch #podcastnewsletter #podcastcommunity #podcasters #podcasting

#newsletterlaunch I'm thrilled to announce CoHost's brand new newsletter - Tuned In 🎧 Twice a month, we'll be sending you: 📰 Podcasting’s newsmakers 🎙 Top tips from podcast pros 💫 Content designed to keep you ahead of the curve 📊 The latest stats in audio and what they mean for you Subscribe to join the community of podcasters that trust CoHost for their dose of audio: https://lnkd.in/gHTVmvRz #podcastnewsletter #newslettersignup #podcastgrowth

If you've ever wondered how top shows like Call Her Daddy, The Jordan Harbinger Show, or Huberman Lab reached their impressive growth, here's the hard truth—it took years of consistent publishing, smart marketing, and a deep understanding of their audience. There's no overnight success in podcasting (unless you're already a celebrity!). But if your podcast’s growth has hit a plateau, don’t worry—you’re not alone. We’ve outlined 6 reasons why your podcast might not be growing and how you can fix it: https://lnkd.in/guv_G2rG #podcastgrowth #podcasttips #podcasters #podcasthacks

We’ve just launched our latest expert roundup, featuring insights from some of the brightest minds in B2B marketing. 🎯 In this rapidly evolving landscape, traditional tactics like cold calls are being replaced by smarter, more effective approaches. AI, data-driven insights, and compelling storytelling are now at the forefront, transforming how brands engage with their audience and build lasting connections. A big thank you to all the industry leaders who shared their thoughts on: ✅ The intersection of B2B storytelling and data ✅ How to stay ahead in a fast-changing world ✅ The future of B2B marketing Explore insights from the B2B leaders who are staying ahead of the curve: https://lnkd.in/gkV7JjYM #b2bmarketing #contentmarketing #b2bmarketers #b2b Fatima Zaidi Samantha L. Elizabeth M. Andrew Rapsey Mary Advincula Derek Rider Hanoz Tabak Emily Baillie Kaaveh Shoamanesh Rosa Sarmento Brittany Rycroft Mahfuz Chowdhury Ethan Crump Hanna Thobani Enzo Carletti Chris Meabe

With the recent closure of Chartable, many brands, agencies, networks, and pro-podcasters alike are on the hunt to find a suitable alternative to optimize content and streamline their podcasting workflow. That's why we've put together our list of the top 10 Chartable alternatives you'll want on your radar: https://lnkd.in/gVRyQrxE #chartable #chartablealternatives #chartableclosure #podcasttracking #podcastdata

*New Episode alert* There are 3 key podcast metrics most business owners don’t track and that it could make the difference between knowing how to grow their podcast, and staying stuck. It blew my mind that CoHost’s The State Of Podcast Agencies report showed that Trackable ROI (33%) is the largest constraint on client success! So if you aren’t measuring podcast performance, how can you tell if your show is doing what it’s supposed to do? In this episode, you’ll learn what you should be tracking to grow your business in tandem with your podcast! #podcasting #podcastdata #podcastpromo #podcastteaser #podcastgrowth #podcastsuccess

Understanding where your listeners come from is essential for optimizing podcast marketing strategies. With the recent shutdown of Chartable, many creators and brands alike are looking for effective attribution solutions. In our latest blog, we dive into podcast marketing measurement and shine a light on some attribution tools we love. ➡️ Check out the full article: https://lnkd.in/gVCYwaC3 #podcastattribution #podcastmarketing #contentmarketing #podcasttracking

I'm willing to bet that at least a few time over your podcast journey you've asked yourself: Where did that listener come from? This is the heart of attribution, and having that knowledge can make or break your marketing strategy. It helps you identify what’s working, what isn’t, and where to invest your resources. But for some mediums—like podcasts—attribution is difficult to measure. That’s why we’ve published a new blog diving that covers: 📈 How to measure podcast growth — Discovering where your listeners are coming from. 🔗 Linking podcasts to business results — How to track leads and conversions driven by your podcast. We also couldn’t cover this topic without mentioning the closure of Chartable. If you’re scrambling to find alternatives, we’ve also included some of our top recommendations. Check out the full blog: https://lnkd.in/gKK5YdGE #podcastattribution #chartable #podcastmarketing #podcastmeasurement CoHost