Cold Email Infrastructure

Since April, RB2B has identified 41,264 individuals on The Alliance's 14 websites. Here’s how we are segmenting them between 238 campaigns based on who they are, what page they visited, and enriching their data in real time: BACKGROUND Alliance is a $20M product education company founded in 2021 comprising 14 different brands. The founder, Richard King, approached Sales Automation Systems in June and asked us to:  1. Implement RB2B for their top brands 2. Train their head of marketing (Andrew Cronin ☁) and head of sales (Pedro Yiakoumi) on how to use and install Clay company wide 3. Stop them from sending cold email from their primary domain, build modern Cold Email Infrastructure with Smartlead, and maintain their 200+ domain set up for them We run all of the outbound and are responsible for 10% of the companies that have signed up to RB2B. On top of that, we are 1/17 Enterprise Clay partners, so we knew we were up to the task. We set them up with seven Pro RB2B Annual Licenses (with a nice discount thanks to Adam Robinson) and went to building So first let's keep it simple and zoom in on their highest traffic brand, pmmalliance(dot)com They identified three tiers of prospects with another layer based on seniority. High, Medium, and Low Value Visitors. SENIORITY - Directors + above OR Below HIGH VALUE Visited Event Pages - If the visitor was looking at an event but didn’t buy Certifications - If the visitor was looking at taking a certification but didn’t buy Memberships - If the visitor was looking at buying a membership but didn’t buy Sponsorship If the visitor was looking at sponsoring an event but didn’t buy MEDIUM VALUE Visited any ‘other’ page and is from a Enterprise Target Account Visited any ‘other’ page and is on our Sponsors Target Account list LOW VALUE Anybody who visited any ‘other’ pages NOTE RB2B’s native data allows us to filter based on what page visitors check out and Clay’s Hubspot integration allows us to check in realtime if any lead is on any list as well. We can also feed the data to Claygent to scrape the visited page and create Ai generated lines including the context of the target lead’s role and company like, “Hey Sally, you probably already know how {Certification} could help you learn {Skill}” PRO TIP Use RB2B’s webhook integration to send the data to something like N8N or Zapier, add a 10 minute delay, then send it to your Clay table and add a HubSpot to check if they are a customer, and boom. Now you are only engaging leads THAT DID NOT BUY. Multiply this across 14 more brands and we have 238 segments automatically being engaged in real time! Want a video breakdown of this Clay table? Comment below with any questions you have about the build and I’ll make sure to answer them when I record and post the video breakdown later this week! P.S. Varun, having a time delay/ manipulation node in Clay would be badass bro.