Craize Snacks

Craize® Snacks Welcomes Bobbie Turco as Chief Commercial Officer MIAMI, October 22, 2024 -- Craize ® Snacks, the pioneering brand in the cracker category that has the first arepa-inspired thin cracker with the crunch of a chip, available in both sweet and savory offerings, is thrilled to announce the appointment of Bobbie Turco as its new Chief Commercial Officer (CCO) effective immediately. With over three decades of experience in the consumer packaged goods industry, Turco brings abundant knowledge and a proven track record of driving sustainable growth across multiple brands and disciplines. Prior to joining Craize®, Turco served as the President of Outstanding Foods, where she played a pivotal role in the company's early development and oversaw the go-to-market strategy for the past 5 years.  Prior to Outstanding, Turco was instrumental in growing Simple Mills and Enjoy Life Foods, serving both companies in various capacities as they grew to dominate their respective categories. "We are delighted to welcome Bobbie Turco to Craize® as our new Chief Commercial Officer," shared Leo Cotter, CEO/Founder of Craize®. "Bobbie’s extensive experience in brand sales, marketing, finance, and operational excellence makes her an invaluable addition to our leadership team. We are excited to welcome someone of Bobbie’s caliber as we position the brand and the company for future hyper-growth." As CCO, Turco will spearhead Craize®'s commercial and growth strategies, further expanding the brand's reach and driving exponential sales growth and distribution. Her expertise in building empowered teams and navigating dynamic market landscapes will play a crucial role in Craize®’s continued growth and success. “I’m thrilled to join the hard-working team at Craize® Snacks during this pivotal phase of the brand,” said Turco. “Leo and team have built a truly unique brand with  Craize® and based on my experience in the category, I’m excited for the opportunity to accelerate growth for this truly special product line.” Bobbie will have the opportunity to partner once again with Joel Warady, former Chief Sales & Marketing Officer/General Manager of Enjoy Life Foods, who is now serving as a Senior Advisor to the Craize®management team, after having most recently served Catalina Crunch as its President. “I could not be more excited to have Bobbie join our team during this accelerated growth stage”, stated Cotter. “I’m also incredibly grateful to have someone with Joel’s experience, having grown two brands to over $100 million, to serve as our advisor. Having Bobbie and Joel working alongside company veteran Marissa Arguelles, who will now be serving the brand as its Chief Marketing Officer, has resulted in the creation of a true dream team. I know how fortunate I am to have this team of highly regarded experienced individuals working to grow our brand.”

Spotted at Nugget Market, Inc. by Startup CPG - in great company!

Thank you Startup Savant for including Craize in your list of noteworthy startups!

Honored to have our Craize Sweet Corn crisps be featured on this list of Monthly Obsessions by Food & Wine! Senior Editor Riddley Gemperlein-Schirm says: "...Man, are they delicious. Slightly sweet, but still savory, I can go through a whole bag in the blink of an eye." https://lnkd.in/gM6p9GfS

Check out Marissa Arguelles' interview with the SupermarketGuru, Phil Lempert!

In great company with Startup CPG!!