Creative.ai

Edition: 15 Deconstructing Cash Club Casino - Vegas Slots Creative Strategy As a quant-focused company, we always look for ways to optimize our creative strategy. That's why we wanted to share our findings about the Cash Club Casino - Vegas Slots [SpinX Games Limited] creative strategy with you. Here are some key takeaways: 1. With 380 creatives on Meta, we wonder if there is a dedicated focus or if they are relying on the platform's algorithm to do its thing. 2. On YouTube, they have 5 creatives and 12 on AppLovin. 3. Interestingly, 54.2% of the creatives are on iOS vs Android. 4. UGC content tends to work better on TikTok than Meta, with 66% gameplay vs 33% UGC. 5. The 10-60-second creative length on Meta and YouTube suits their preference for longer content. 6. Cash Club Casino - Vegas Slots is optimizing the dimensions by channel to optimize their delivery. For example, 720x720 on Meta, 640x360 on Chartboost, and 720x1280 on YouTube. 7. Lastly, the number of scene transitions per creative ranges between 1-10, likely due to gameplay vs UGC content. UGC content tends to have more scene transitions. What do you think of these findings? Share your thoughts in the comments below. Check out the Full Newsletter & View AI-Powered Video Ads! Receive information about their top hook, start, mid, and scene. https://lnkd.in/gYwtJ-Pj #mobilegames #digitaladvertising #AdTech #Innovation #GamingIndustry #CreativeStrategy

Edition: 14 Deconstructing Evony: The King’s Return Creative Strategy As a quant-focused company, we always look for ways to optimize our creative strategy. That's why we wanted to share our findings about the Evony: the King’s Return [Top Games Inc] creative strategy with you. Here are some key takeaways: 1. With 125 creatives on Meta, we wonder if there is a dedicated focus or if they are relying on the platform's algorithm to do its thing. 2. On YouTube, they have 111 creatives, and 2 on Unity. 3. Interestingly, 61.7% of the creatives are on Android vs iOS, likely due to Creative Testing and scaling results on iOS. 4. UGC content tends to work better on TikTok than Meta, with 64% gameplay vs 30% UGC. 5. The 30-60 second creative length on YouTube and Unity suits their preference for longer content. 6. Evony: The King’s Return is optimizing the dimensions by channel to optimize their delivery. For example, 720x1280 on YouTube and Unity, while 720x900 on Meta. 7. Lastly, the number of scene transitions per creative ranges between 1-2, likely due to gameplay vs UGC content. UGC content tends to have more scene transitions. What do you think of these findings? Share your thoughts in the comments below. Check out the Full Newsletter & View AI-Powered Video Ads! Receive information about their top hook, start, mid, and scene. https://lnkd.in/gYwtJ-Pj #mobilegames #digitaladvertising #AdTech #Innovation #GamingIndustry #CreativeStrategy

Edition: 13 Deconstructing Pizza Ready! Creative Strategy As a quant-focused company, we always look for ways to optimize our creative strategy. That's why we wanted to share our findings about the Pizza Ready! [Supercent] creative strategy with you. Here are some key takeaways: 1. With 27 creatives on Unity, we wonder if there is a dedicated focus or if they are relying on the platform's algorithm to do its thing. 2. On Meta, they have 9 creatives and 11 on AppLovin. 3. Interestingly, 70% of the creatives are on Android vs iOS, likely due to Creative Testing and scaling results on iOS. 4. UGC content tends to work better on TikTok than Meta, with 57% gameplay vs 24% UGC. 5. The 30-60 second creative length on Meta and AppLovin suits their preference for longer content. 6. Pizza Ready! is optimizing the dimensions by channel to optimize their delivery. For example, 360x640 on AppLovin, 1080x1920 on Unity, and 720x1280 on Meta. 7. Lastly, the number of scene transitions per creative ranges between 1-6, likely due to gameplay vs UGC content. UGC content tends to have more scene transitions. What do you think of these findings? Share your thoughts in the comments below. Check out the Full Newsletter & View AI-Powered Video Ads! Receive Information about their Top Hook, Start, Mid, and Scene as well. https://lnkd.in/gYwtJ-Pj #mobilegames #digitaladvertising #AdTech #Innovation #GamingIndustry #CreativeStrategy

Edition: 12 Deconstructing Jackpot Party Casino Slots Creative Strategy As a quant-focused company, we always look for ways to optimize our creative strategy. That's why we wanted to share our findings about the Jackpot Party Casino Slots [SciPlay] creative strategy with you. Here are some key takeaways: 1. With 76 creatives on Meta, we wonder if there is a dedicated focus or if they are relying on the platform's algorithm to do its thing. 2. On YouTube, they have 11 creatives. 3. Interestingly, 71% of the creatives are on Android vs iOS, likely due to Creative Testing and scaling results on iOS. 4. UGC content tends to work better on TikTok than Meta, with 87% gameplay vs 4% UGC. 5. The 30-60 second creative length on Meta and YouTube suits their preference for longer content. 6. Jackpot Party Casino Slots is optimizing the dimensions by channel to optimize their delivery. For example, 720x720 on Meta, 1280x720 on YouTube, and 360x640 on Unity. 7. Lastly, the number of scene transitions per creative ranges between 1-10, likely due to gameplay vs UGC content. UGC content tends to have more scene transitions. What do you think of these findings? Share your thoughts in the comments below. Check out the Full Newsletter & View AI-Powered Video Ads! Receive Information about their Top Hook, Start, Mid, and Scene as well. https://lnkd.in/gYwtJ-Pj

Edition: 11 Deconstructing Whiteout Survival's Creative Strategy As a quant-focused company, we always look for ways to optimize our creative strategy. That's why we wanted to share our findings about the Whiteout Survival [Century Games] creative strategy with you. Here are some key takeaways: 1. With 434 creatives on Meta, we wonder if there is a dedicated focus or if they are relying on the platform's algorithm to do its thing. 2. On YouTube, they have 89 creatives, 77 on AppLovin and 6 on Unity. 3. Interestingly, 67% of the creatives are on Android vs iOS, likely due to Creative Testing and scaling results on iOS. 4. UGC content tends to work better on TikTok than Meta, with 94% gameplay vs 2% UGC. 5. The 30-60 second creative length on Meta and YouTube suits their preference for longer content. 6. Whiteout Survival is optimizing the dimensions by channel to optimize their delivery. For example, 720x900 on Meta, 720x1280 on YouTube, and 360x640 on Unity. 7. Lastly, the number of scene transitions per creative ranges between 1-5, likely due to gameplay vs UGC content. UGC content tends to have more scene transitions. What do you think of these findings? Share your thoughts in the comments below. Check out the Full Newsletter & View AI-Powered Video Ads! Receive Information about their Top Hook, Start, Mid, and Scene as well. https://lnkd.in/eKaP5eVu

Edition: 10 Deconstructing AFK Journey's Creative Strategy As a quant-focused company, we always look for ways to optimize our creative strategy. That's why we wanted to share our findings about the AFK Journey [FARLIGHT GAMES, Lilith Games] creative strategy with you. Here are some key takeaways: 1. With 340 creatives on Meta, we wonder if there is a dedicated focus or if they are relying on the platform's algorithm to do its thing. 2. On YouTube, they have 83 creatives, 50 on AppLovin and 19 on Unity. 3. Interestingly, 58% of the creatives are on Android vs iOS, likely due to Creative Testing and scaling results on iOS. 4. AFK Journey focused on UGC with 41%, Gameplay with 38%, and Text Overlay with 21% creatives. 5. The creative length is 30-60 seconds on Meta, which makes sense due to UGC creatives, while a longer form of up to 150 seconds is used on YouTube and Unity. 6. AFK Journey is optimizing the dimensions by channel to optimize their delivery. For example, 720x900 on Meta, 1280x720 on YouTube, and 720x720 on Unity. 7. Lastly, the number of scene transitions per creative ranges between 2-15, likely due to gameplay vs UGC content. UGC content tends to have more scene transitions. What do you think of these findings? Share your thoughts in the comments below. Check out the Full Newsletter & View AI-Powered Video Ads! Receive Information about their Top Hook, Start, Mid, and Scene as well. https://lnkd.in/eKaP5eVu #mobilegames #digitaladvertising #AdTech #Innovation #UserAcquisition #mobilemarketing #mobileadvertising

Edition: 9 Deconstructing Township's Creative Strategy As a quant-focused company, we always look for ways to optimize our creative strategy. That's why we wanted to share our findings about the Township [Playrix] creative strategy with you. Here are some key takeaways: 1. With 33 creatives on Meta, we wonder if there is a dedicated focus or if they are relying on the platform's algorithm to do its thing. 2. On AppLovin, they have 20 creatives and 15 on YouTube. 3. Interestingly, 93% of the creatives are on Android vs iOS, likely due to Creative Testing and scaling results on iOS. 4. UGC content tends to work better on TikTok than Meta, with 84% gameplay vs 14% UGC. 5. The Creative Length is 0-30 seconds on Meta, which makes sense, while a longer form of up to 60 seconds is used on YouTube and AppLovin. 6. Township is optimizing the dimensions by channel to optimize their delivery. For example, 720x900 on Meta, 720x1280 on YouTube, and 360x640 on AppLovin. 7. Lastly, the number of scene transitions per creative ranges between 1-5, likely due to gameplay vs UGC content. UGC content tends to have more scene transitions. What do you think of these findings? Share your thoughts in the comments below. Check out the Full Newsletter & View AI-Powered Video Ads! Receive Information about their Top Hook, Start, Mid, and Scene as well. https://lnkd.in/eKaP5eVu #mobilegames #digitaladvertising #AdTech #Innovation #UserAcquisition #mobilemarketing #mobileadvertising

Edition: 8 Deconstructing Last War: Survival Game Creative Strategy As a quant-focused company, we always look for ways to optimize our creative strategy. That's why we wanted to share our findings about the Last War: Survival Game [FirstFun] creative strategy with you. Here are some key takeaways: 1. With 105 creatives on YouTube, we wonder if there is a dedicated focus or if they are relying on the platform's algorithm to do its thing. 2. On Meta, they have 77 creatives and 25 on AppLovin. 3. Interestingly, 87% of the creatives are on Android vs iOS, likely due to Creative Testing and scaling results on iOS. 4. UGC content tends to work better on TikTok than Meta, with 65% gameplay vs 34% UGC. 5. The Creative Length is 0-30 seconds on Meta, which makes sense, while a longer form of up to 60 seconds is used on YouTube and AppLovin. 6. Last WarSurvival Game is optimizing the dimensions by channel to optimize their delivery. For example, 720x900 on Meta, 720x1280 on YouTube, and 360x640 on AppLovin. 7. Lastly, the number of scene transitions per creative ranges between 1-5, likely due to gameplay vs UGC content. UGC content tends to have more scene transitions. What do you think of these findings? Share your thoughts in the comments below. Check out the Full Newsletter & View AI-Powered Video Ads! Receive Information about their Top Hook, Start, Mid, and Scene as well. https://lnkd.in/eKaP5eVu #mobilegames #digitaladvertising #AdTech #Innovation #UserAcquisition #mobilemarketing #mobileadvertising

Edition: 7 Deconstructing Brawl Stars' Creative Strategy As a quant-focused company, we always look for ways to optimize our creative strategy. That's why we wanted to share our findings about Brawl Stars' [Supercell] creative strategy with you. Here are some key takeaways: 1. With 149 creatives on YouTube, we wonder if there is a dedicated focus or if they are relying on the platform's algorithm to do its thing. 2. On Meta, they have 35 creatives and 6 on Unity. 3. Interestingly, 77% of the creatives are on Android vs iOS, likely due to Creative Testing and scaling results on iOS. 4. UGC content tends to work better on TikTok than Meta, with 93% gameplay vs 5% UGC. 5. The Creative Length is 0-30 seconds on Meta, which makes sense, while a longer form of up to 60 seconds is used on YouTube and AppLovin. 6. Brawl Stars is optimizing the dimensions by channel to optimize their delivery. For example, 720x1280 on Meta, 1280x720 on YouTube, and 360x640 on AppLovin. 7. Lastly, the number of scene transitions per creative ranges between 1-12, likely due to gameplay vs UGC content. UGC content tends to have more scene transitions. What do you think of these findings? Share your thoughts in the comments below. Check out the Full Newsletter & View AI-Powered Video Ads! Receive Information about their Top Hook, Start, Mid, and Scene as well. https://lnkd.in/eKaP5eVu #mobilegames #digitaladvertising #AdTech #Innovation #UserAcquisition #mobilemarketing #mobileadvertising

Edition: 6 Deconstructing Lotsa Slots' Creative Strategy As a quant-focused company, we always look for ways to optimize our creative strategy. That's why we wanted to share our findings about Lotsa Slots' [SpinX Games Limited] creative strategy with you. Here are some key takeaways: 1. With 56 creatives on Meta, we wonder if there is a dedicated focus or if they are relying on the platform's algorithm to do its thing. 2. On Unity, they have 6 creatives and 5 on YouTube. 3. Interestingly, 86% of the creatives are on Android vs iOS, likely due to Creative Testing and scaling results on iOS. 4. UGC content tends to work better on TikTok than Meta, with 70% gameplay vs 27% UGC. 5. The Creative Length is 0-30 seconds on Meta, which makes sense, while a longer form of up to 60 seconds is used on YouTube. 6. Lotsa Slots is optimizing the dimensions by channel to optimize their delivery. For example, 720x720 on Meta, 720x1280 on Unity, and 360x640 on AppLovin. 7. Lastly, the number of scene transitions per creative ranges between 1-7, likely due to gameplay vs UGC content. UGC content tends to have more scene transitions. What do you think of these findings? Share your thoughts in the comments below. Check out the Full Newsletter & View AI-Powered Video Ads! Receive Information about their Top Hook, Start, Mid, and Scene as well. https://lnkd.in/eKaP5eVu #mobilegames #digitaladvertising #AdTech #Innovation #UserAcquisition #mobilemarketing #mobileadvertising