DAYBREAKER

At DAYBREAKER, our north star has always been to foster belonging. Our new non-profit, Belong Center, is doubling down on this. Radha Agrawal, our Co-Founder & CEO, and author of best-selling book BELONG, is leading the charge, and open to speaking with those who share a passion for solutions to loneliness. Thank you Chavie Lieber for all the energy you invested into telling this important story of those working towards eradicating loneliness, one of the largest epidemics of our time. https://lnkd.in/ebjf4h4P

In December, we turned 10. A milestone we never imagined when this social experiment began. 10 years later we've launched 33 cities, 7 continents (yes, Antarctica), and have grown to 750K+ community members, and most proudly, 12 new DAYBREAKER tattoos at our 10 Year Anniversary in NYC. We're gearing up for our most ambitious year yet in honor of PEACE. More soon...

This weekend I hosted a sold-out DAYBREAKER in Austin. 550 attendees - a record for our growing Austin community. Stilt walkers, fire dancers, clowns, wall painting, DJ, Animal Flow yoga, community tables, and a kids-zone with a bounce house. Producing the events is hard. I do it for fun -- a weekend labor of love. It's a community-building passion. But I also love to learn through collaborating with the #d2c brands at the leading edge of community outreach and IRL #sampling Parch Spirits Co Athletic Greens Perfect Bar Strong Coffee Company Maui Nui Venison LaCroix Water What they had in common: - Brand alignment (all were healthy, sober, and fun) - great sampling packaging (easy to consume, and well branded) - Sent their own brand ambassadors or had clear guidelines for ours. - Amplified all of the UGC content after the event. - Most importantly, the best ones had a clear way to 'close the loop'... a simple next step for the attendees to go online and get the product. (not pushy, but clear) I have a hypothesis that the brands of the future, the ones that really resonate with consumers, will incubate and iterate, and expand through IRL interactions & community involvement. Are there any D2C brands that you think crush the IRL game? (drop in the comments!)

I’ve never left a DAYBREAKER not inspired as $hit. I’ve had the privilege of partnering with them while I was at MUD\WTR and again this season with Apollo Neuro and their events are the antidote to the heaviness I often feel when I scroll social media, for example. The reality is there are good people in the world who choose joy. There are people in the world who want to lift you up, not tear you down. There are people in the world who SHOW UP- even at 6a on a Sunday! If you’re feeling down, movement is still the answer. Breath is still the answer. Community is still the answer. And Daybreaker reminds us of this with their formula of a movement class + a sober dance party, all rolled into three hours in epic venues across the globe. Congrats to Eli Clark-Davis, Radha Agrawal, Timothy Patch, and team on 10 YEARS of Daybreaker. We at Apollo were grateful to be a part of the celebration. In today’s ever-changing world, 10 years of anything is an incredible accomplishment, and it seems as though the world needs what Daybreaker provides more than ever. #community #mentalhealth #wellness