Designalytics

The Designalytics Effectiveness Awards, in partnership with Dieline, are back. Now in our fifth year, we’re once again highlighting the remarkable power of design to drive brand growth. This year, we received so many submissions for impressive redesigns that sparked sales gains. Today, we’re thrilled to announce this year’s grand prize winner….CVS Beauty and their design agency, CBA Design USA! The Beauty 360 brand from CVS had been competing with national brands for years by offering high-quality beauty and personal care products. With this redesign, CVS Beauty made a revolutionary shift—eliminating the Beauty 360 branding altogether and replacing it with the familiar CVS heart, while also communicating product efficacy, premiumness, and inclusivity. Consumers “hearted” the new look, with 74% preferring this version over the previous design, and the sales results bore this out. During the six months following the redesign, sales of CVS Beauty products increased by 20% compared to the same period during the prior year. Stay tuned, as more winners of the Designalytics Effectiveness Awards will be announced soon. In the meantime, congratulations again to CVS Beauty & CBA USA! #designmeetdata #awards #brands #branding #cpg #data #designs #marketingstrategy #redesign #dielineawards #agency #designalyticseffectivenessaward #designcompetition #packaging #designpackaging #thedieline #cpgpackaging #designawards CVS Pharmacy Elainne Roberton Rutger Thiellier Sara Jones Sissy Emmons Hobizal Kay Dorrian Samantha Mahon Monica Grace Malto Heather Corkery Bryan Killiany Jeanne Marie Wengal Robin Kuhn @Capi Seadale Adrianne McGonigle Michael Wier Musab Balbale Erin Condon

Starbucks, the international java giant, recently gave their Triple Shot Energy can a makeover. The new look closely follows the brand’s core colorways, using deep green as a backdrop and a multi-colored chevron to draw the eye to the product’s energy-boosting ingredients. The punchy effect was not lost on consumers: 62% said they preferred to purchase the new design, while only 38% preferred the old design. When describing the refreshed packaging, one consumer said, “I prefer the product labeling, especially the green background color, which makes the product really pop out.” Way to brew it, Starbucks. #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data

Hungry for stellar redesigns? These 7 brands from the food category will certainly fit the bill. Their recent package upgrades are not just visually appealing—they’re also highly effective. Our data reveals incredible increases in purchase preference for each of these brands’ new looks, which means they’ve earned a “chef’s kiss” from consumers. Check out the numbers in the full article: loom.ly/uXM0TvQ #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Lundberg Family Farms Mars Upfield Mondelēz International Sargento Helados Mexico

Brands often meticulously measure every aspect of their marketing efforts. Except one. Package design. In truth, there really hasn’t been an affordable and effective way to do it… until now. Designalytics’ syndicated research allows your brand to dive deep into the data and see how your design and your competitors’ designs are performing. These insights help unleash the power of design to drive brand growth, and this article shows you how: loom.ly/KJQVucg #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data

Blue Bunny, known for its delicious frozen treats since 1935, recently launched a packaging upgrade for its Mini Swirls offering. The new look has been embellished with tantalizing drizzles of fudge, caramel, and melted vanilla ice cream as well as a larger logo, and more clearly communicates the product name and flavor distinctions. Thanks to these smart, strategic  updates, the redesign was a huge hit with consumers: 87% reported they preferred to purchase the new design while only 13% preferred the old design. One consumer shared, “The visuals look more appetizing! The swirls of flavor (that caramel, the chocolate!) depicted around the cone images look VERY appealing. You SEE what kind of cone you'll find in the box.” Fantastic new look, Blue Bunny! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Ferrero

Brands often make assumptions about what consumers want in a package design. Unfortunately, they’re often incorrect. The good news is that if you screen design concepts early, you can test your assumptions—and learn what consumers really think—before you head in the wrong direction. And what you learn from those tests can put your brand on a path to design-driven growth. Check out this case study that shows the immense value of screening design concepts early: loom.ly/M0snoFY #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data

Welcome back to Battle of the Brands! Today, it's a skirmish between two big-name cleaner brands—Lysol and Mrs. Meyer’s Clean Day—to see which can outdo the other in communication performance. When it comes to communication, we’ve discovered that successfully conveying key product attributes that drive purchase has an 88% correlation with in-market sales performance. So, which all-purpose cleaner brand do you think will be this week’s communication champion? #designmeetdata #battleofthebrands #packagingdesign #packaging #analytics #cpg #visualdesign #redesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Reckitt

Haagen-Dazs, the beloved ice cream brand, recently refreshed the packaging for its bars.  The Haagen-Dazs team made a few strategic changes that elevated the overall appeal of the design, more compact organization of the product details (such as calorie count and number of bars), and vibrant shades of teal and blue. Consumers agreed—66% reported they preferred the new design while only 34% chose its predecessor. One consumer shared, “I like the colors and design of the new packaging better. It really stands out when compared to the old package.” Superb work, Haagen-Dazs! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data General Mills Chase Design Group

Purina Beyond, a natural pet food brand, recently introduced a packaging refresh for its dry cat food products. The redesigned bag included bolder and more vibrant color, much greater emphasis on ingredient imagery, and an enlarged logo among other adjustments. The impact on consumer preference was dramatic: 77% said they preferred to purchase the new design, while only 23% preferred the old design. Purr-fection, Purina Beyond! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Nestlé Purina North America

Have you played The Game? Every day is an opportunity to take a peek at the actual quantitative and qualitative results from our consumer testing for a given redesign. It’s also a daily chance to test your design instincts—why not give it a try? Today we’re featuring Keebler Fudge Stripes’s most recent look. Can you guess which design, old or new, more consumers preferred to purchase? Play here: loom.ly/rLttMzY #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data #designquiz Kellanova